TIMBERLAND-GREENPEACE

CASE STUDY.

BY-
AMIT
ANILKUMAR
ABUBAKAR
ASHISH
BHAVANA
KAJAL
 ABOUT TIMBERLAND
1952-
NATHAN SWARTZ BOUGHT A HALF INTEREST IN ABINTON SHOE CO.

1955-
NATHAN SWARTZ BOUGHT THE REMANNING HALF AND INVITED HIS TWO SONS.
2007-
NAMED ONE OF THE BEST 100 COMPANIES TO WORK FOR BY THE FORTUNES MAGZINES.

2008-
NAMED “OUTDOOR INDUSTRY BUSINESS INOVATION FROM THE OUTDOOR INDUSTRY ASSOCIATION
2008-
ENTERS WORKING MOTHERS LIST OF
“BEST GREEN COMPANIES.

2009-
RANKED 8TH AMONG THE TPO 100 BEST FRIENDLY WORKPLACES.
CASE STUDY REVIEW
1.What is learning as an MBA .?
 2. What were the renewed strategies
adopted by the CEO so that TIMBERLAND
could come back in action.?
• CEO made a separate inbox to reply to the no. of mail
that he received.
• To get list of all the supplier’s from where the hides
were imported.
• Started making progress in working with his supplier
and consulting with competitors and greenpeace .
3. Explain the derived demand module from
the case .?
Conclusion.