INDIA’S TOP BRANDS

the form of billboards or the brands. It’s their benign equity interviewed people in the 15-64
Taste of India campaign—have that makes them so enduring,” years age group; sample sized
always managed to evoke a said Bijoor. “If you look at any varied from 500 in all markets
larger-than-life brand feel, list pertaining to brands, the to 750 in India and China.
consistency and spirit of Indian bulk of the toppers are the
BY RAJESHWARI culture in a contemporary way,” lowest common denominator Graphics by SANDEEP BHATNAGAR
SHARMA said Shashi Sinha, executive brands—the ones that have
rajeshwari.s@livemint.com director, FCB Ulka, GCMMF’s moved from shelves and
advertising agency. touched lives of millions of
India
NEW DELHI
Rank Brand
GCMMF, which ended people,” he added.
A cooperative, a 2006-07 with Rs4,200 crore in The nine markets covered by 1 Amul
state-owned insurance revenues, launched more than the survey are: China, Hong
firm that was, until a two-dozen products in the past Kong, Taiwan, the Philippines, 2 LIC
few years ago, two years. Thailand, Malaysia, Singapore,
a monopoly, and a Nokia has more than a 70% India and Indonesia. Synovate 3 Nokia
multinational mobile- share of the mobile-phone
phone maker are the top market in India, a country with
three brands in India, around 188 million mobile Hong Kong
according to a new China
telephony subscribers. “Nokia Rank Brand
study released on has revolutionized the way we
Rank Brand

Friday. keep in touch,” said Subhash 1 MasterKong 1 7-Eleven

Amul, a brand owned Kamath, CEO, Bates Group, the
by the Gujarat Cooperative Milk Harish Bijoor, a marketing marketing, he added. company’s agency in India. 2 Nokia 2 Watsons
Marketing Federation consultant. “They (GCMMF) are not big “Amul and LIC are heritage
(GCMMF), Life Insurance 3 Mengniu 3 Coca-Cola
Amul’s strategy of using spenders compared to Britannia
Corporation of India (LIC), and “umbrella branding” has paid or Nestle. Despite a limited
Nokia are the top Indian brands, off, according to R.S. Sodhi, budget, Amul’s creatives—in
according to Asia’s Top 1,000 chief general manager, GCMMF.
Indonesia Malaysia Philippines
Brands, a survey by media, “Our strength comes from Rank Brand Rank Brand Rank Brand
advertising and marketing consistency, trust and
magazine ‘Media’, brand
1 Aqua 1 Nokia 1 Colgate
relevance of our
consultancy Asian Integrated products.” Sodhi 2 Pepsodent 2 Mercury Drug
Media Ltd and market research
2 Colgate
claimed that CHINA
company Synovate. Amul’s advertising 3 Honda 3 Sony 3 Sony
TAIWAN
However, there are no brands and marketing HONG KONG
of Indian-origin in the top 100, spend has never INDIA
although several brands that exceeded 1% of PHILIPPINES Singapore Taiwan Thailand
are available in India figure in its revenues. THAILAND Rank Brand Rank Brand
the list. “It is because most Most other food Rank Brand

Indian brands are not available companies spend SINGAPORE

1 Nokia 1 7-Eleven 1 Nokia
across regions within the 6-7% of revenues MALAYSIA
country and outside,” said on advertising and 2 SingTel 2 CPC 2 Mama
INDONESIA 3 Singapore Airlines 3 Uni-President 3 Sony

ASIA’s TOP 100 BRANDS

Rank Brand Rank Brand Rank Brand Rank Brand Rank Brand Rank Brand Rank Brand Rank Brand Rank Brand Rank Brand

1 Nokia 11 Yahoo! 21 LG 31 Rolex 41 Lay’s 51 Pocari Sweat 61 Heineken 71 100 Plus 81 KFCˆ 91 JVC
2 Sony 12 Nike 22 Yamaha 32 Watsons 42 Panadol 52 Uni-President 62 McDonald’s 72 Mitsubishi 82 Tide 92 Kodak
3 Colgate 13 Nescafe 23 Toyota 33 VISA 43 BMW 53 FedEx 63 Häagen-Dazs 73 Cathay Pacific 83 San Miguel 93 Pond’s
4 Coca-Cola 14 Canon 24 Wall’s 34 Sunsilk 44 Hewlett-Packard 54 H&S# 64 Sprite 74 Suzuki 84 Shangri-La 94 Caltex
5 Panasonic 15 Starbucks 25 Lipton 35 Toshiba 45 Huggies 55 Seiko 65 Acer 75 Nikon 85 Dell 95 HSBC
6 Honda 16 Sony Ericsson 26 Maggi 36 Marlboro 46 Mercedes-Benz 56 Pepsodent 66 Close up 76 Sanyo 86 ExxonMobil 96 Fanta
7 7-Eleven 17 Pampers 27 Shell 37 Pantene 47 Philips 57 Pedigree 67 Singapore Airlines 77 Breeze 87 IBM 97 Knife
8 Samsung 18 Google 28 Wrigley’s Arrow 38 Sharp 48 MasterCard 58 MSN 68 Whirlpool 78 Gatorade 88 Nivea 98 IndoMie
9 Nestlé 19 Darlie 29 DHL 39 Apple 49 American* 59 Rejoice 69 Magnolia 79 Hitachi 89 California Fitness 99 Wyeth
10 Adidas 20 Pepsi 30 Cadbury 40 Toys “R” Us 50 Motorola 60 Nissin 70 Ferrero Rocher 80 Pioneer 90 Surf 100 MasterKong

Source: Synovate *American International Assurance (AIA)/American International Underwriters (AIU)/American International Group (AIG) #Head & Shoulders ^Kentucky Fried Chicken