Creativity and Innovation

Innovation : 3 D Films

A 3-D film is a motion picture that enhances the illusion of depth perception. Derived
from stereoscopic photography, a special motion picture camera is used to record the
images as seen from two perspectives (or computer-generated imagery generates the two
perspectives), and special projection hardware and/or eyewear are used to provide the
illusion of depth when viewing the film.

There are several techniques to produce and display 3D moving pictures. Common
3D display technology for projecting stereoscopic image pairs to the viewer include:

 With lenses:
o Anaglyphic 3D (with passive red-cyan lenses)
o Polarization 3D (with passive polarized lenses)
o Alternate-frame sequencing (with active shutter lenses)
 Without lenses: Autostereoscopic displays, sometimes referred to commercially as
Auto 3D.

3-D films have existed in some form since 1890, but had been largely relegated to a
niche in the motion picture industry because of the costly hardware and processes required
to produce and display a 3-D film, and the lack of a standardized format for all segments of
the entertainment business. Nonetheless, 3-D films were prominently featured in the 1950s
in American cinema, and later experienced a worldwide resurgence in the 1980s and 90s
driven by IMAX high-end theaters and Disney themed-venues. 3-D films became more and
more successful throughout 2000-10 , culminating in the unprecedented success of 3-D
presentations of Avatar in December 2009 and mainly January 2010.

Following this growing interest in the area of 3-D filming, leading manufacturers of
consumer durables have come out with their own 3-D television sets. But the main problem
facing the market of these is the little availability of actual 3-D content to view on these
television sets.

Submitted by:

Vandan Kamdar

MBA(FB&E)

094154