Professional Documents
Culture Documents
Ravi Jain
rjain@docomolabs-usa.com
January 24, 2003
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Outline
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 2
Summary
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 3
Introduction
Mobile devices will dominate
Subscribers worldwide
Millions
1,400 Mobile phone
Wireline phone
1,200
1,000
TV households
800
600
400 PCs
200
Source:
Risto Perttunen,
0
McKinsey, 9/00
1998 1999 2000 2001 2002 2003 2004 2005
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 4
Cellular vs Internet penetration
(Data from : ITU, 2001)
100 Taiwan
90 c = 1.51 i
Sw. 2
Italy Fin. Neth. R = 0.44
80 UK
Cellular penetration
Den.
70 Ger.
Spain S. Kor.
Aus.
60 Fr.
Japan
50
40 USA
Malay.
30 Canada
20 Brazil
China
10
0 India
0 20 40 60 80 100
Internet penetration3/3/2003
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. Ravi Jain 5
Strong growth in subscribers
100.0
100
86.0
Millions of Subscribers
80
69.2
60 55.3
50.0
44.0
40
20
0
Dec-96 Mid-97 Dec-97 Dec-98 Dec-99 Jul-00
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 6
Usage high … and rising in all countries
250
221
204
200 186 182
Average MOU Per Month
145
150 137 132 132
123
100
50
Italy
Germany
Euro Avg.
Spain
Finland
U.S.
U.K.
France
Sweden
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 7
Availability of wireless data devices
increasing
Wireless Internet (% of Population with capable devices)
Internet Penetration (% of Population)
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
1998 1999 2000 2001 2002 2003 2004 2005
$0.50
Average Price Per Minute
$0.45
$0.43
$0.40
$0.35
$0.30 $0.28
$0.24
$0.22
$0.20 $0.19
$0.20 $0.18 $0.17
$0.10
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 9
Strong Growth in Subscribers, Minutes, Data BUT
Falling $/MOU $ / MOU falling 120 Subscribers Double 97- 00 $0.60 $0.58 $0.57
$0.56
100.0 $0.54
100 $0.53
86.0 $0.50
Millions of Subscribers
0 $0.10
Dec-96 Mid-97 Dec-97 Dec-98 Dec-99 Jul-00 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
50.00%
145
150 137 132 132 40.00%
123
100 30.00%
20.00%
50
10.00%
0
0.00%
Italy
Germany
Euro Avg.
Finland
U.S.
U.K.
Spain
France
Sweden
10000
(120)
8000 (880) (1540)
6000 i-mode
Voice
10800 (8620) (7770) (6940)
4000 9270
8740 8650 8480
2000
0
3/98 3/99 3/2000 3/2001 3/2002
Source: NTT DoCoMo Website, www.nttdocomo.com Investor Relations
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 11
Mobile Multimedia ( i-mode Access Breakdown*1)
ii-mode
-mode Accesses
Accesses iMenu
iMenu Site
Site Breakdown
Breakdown by
by Category
Category *2
*2
5%
3/01
3/01 5%
23% 12%
6%
5% 37%
30% 14% 34%
50% 39%
21%
21% 20%
31%
3/02
3/02
27%
20%
*1 The numbers represent the percentage to the total accesses made as March 2001 and March 2002. Source: NTT DoCoMo website
*2 % of each category out of total number of hits to iMenu sites as provided by content providers in March and March 2002
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 12
1 billion gizmos by 200x
(Choose x = 4, 5, ...)
• Gizmos and technology originally developed for one
purpose will be used in new and innovative ways for other
purposes
– e.g. Bluetooth was primarily designed as a cable replacement but
can be used as a location technology
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 13
Example: integration
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 14
3G Woes
• 3G in Europe
– Too little, too late, too pricey?
– Sonera/Telefonica cancellation
• 3G in USA
– Sprint PCS
– AT&T rollout
• 3G in Japan
– FOMA: first out the gate
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 15
WLAN: Threat or Opportunity
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 16
Interaction characteristics
• Human-Human:
– voice, text, multimedia conversation and messaging
– 3D video
• Human-Machine:
– web access, remote operation
– virtual reality
• Machine-Machine:
– telemetering, sensor/actuator networks
– ubiquitous computing
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 17
Traffic characteristics
Multimedia
Relative Traffic
70 – 80 %
50 %
Voice
50 % 20 – 30 %
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 19
Ways of defining 4G
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 20
Technology view: Bandwidth
Speed bps
BT = Bluetooth
100 M H2 = Hiperlan 2
PDC = Personal Digital Cellular
H2
802.11
PBCC
10 M 802.11b
5.5/11 Mb
802.11 BT
1M WCDMA
EDGE
cdmaOne
GPRS 1X EV-DC, 3X
100 K
PDC cdma2000
10 K GSM 1X
AMPS TDMA
cdmaOne
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 22
Alternative ways of classifying generations:
Network operator view
Attribute 1G 2G 3G 4G
Cost
Source:
Rainer Malaka, EML
ICDE 2001 3/3/2003 Ravi Jain 26
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
ITU-R view
Mobility
High New
Mobile
IMT-2000 Enhanced Access
IMT-2000
.
Enhancement
1 10 100 1000
Peak Useful Data Rate (Mb/s)
Source: ITU-R
WP8F Vision
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 27
ITU-R view
Services and
applications
New Radio
Interface
Interface
download channel Digital Wireline
Broadcast IP based
Packet based xDSL
Core Network
Cellular WLAN
2nd gen. type
IMT-2000
other
entities
Short Range
Connectivity
Source: ITU-R
WP8F Vision
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 28
Another view:
4G Imperatives (1 of 4)
• Innovative applications, not voice, will be the
key revenue generator
⇒Programmability and Open APIs
while maintaining security, QoS, and bill-ability
⇒Foster a 3rd-party app developer community
Build on work centered on fixed networks (Parlay, JAIN,
OSA)
⇒The search for the killer app should never end
Any static portfolio of applications and services will
eventually become a commodity
⇒Radical personalization and niche applications
Applications with a market size of 1
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 29
Another view:
4G Imperatives (2 of 4)
• True convergence with the Internet is critical
⇒IP must be supported efficiently
⇒Remove discontinuities at the wired/wireless
interface and the data/voice interface
⇒The Internet must also evolve to support wireless
mobility and ubiquity efficiently
Example: Fundamental addressing issues dictate IPv6
Example: Fundamental inefficiencies in supporting mobility
must be removed
Example: Use of proxies vs the end-to-end argument must
be investigated critically
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 30
Another view:
4G Imperatives (3 of 4)
• Spectrum will remain the vital resource
– Integrate with unlicensed spectrum
• Allow creative technology and business models for
seamless inclusion of hotspots and multihop WLAN and
other technologies
– Operator-owned and 3rd-party owned WLAN elements
– Aggregator and community access models
– Manage licensed spectrum efficiently
• Consider dynamic and market-based mechanisms for on-
demand spectrum allocation
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 31
Another view:
4G Imperatives (4 of 4)
• Allow rapid organic, bottom-up technology introduction
• Flexibly integrate multiple air interface technologies
that coexist and provide synergy
• Flexibly support multiple devices that coexist and
provide synergy
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 32
4G: An evolvable, programmable, multi-tier
multi-device network
Wireless
Satellite Cellular LAN, Home Bluetooth,
RF, etc Infrared
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 33
4G:
The Basic Model
Middleware
OPEN API
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 34
Evolution towards 4G
• 3.5G: An All-IP network (i.e., with Wireless IP)
integrating all our current favorite IETF protocols (MIP,
FMIP, HMIP, CARD, PANA, etc )
• 4G: A programmable, flexible, application-oriented
Web-based architecture suitable for fundamentally
supporting
– mobility
– WWW
– ubiquitous computing
– semantics-aware applications
–…
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 35
Database issues in 4G:
Evolution of database network architectures
• Centralized
• Distributed
• Mobile DB market
– Connect mobile workers to back-office enterprise servers
– Vertical markets: Field service, transportation, retail, utilities, financial,
healthcare, government
– Gartner: $70M in 2001, Up to ~$150M in 2006 (16% CAGR)
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 37
Information management:
Location, location, location
• The easiest way to add context to the user experience
• Also maybe the easiest way to add value
• Total location information management in a comprehensive multi-
tier wireless network with seamless connectivity
• Location estimation
• Location (i.e. “next-cell”) prediction
• Location privacy
Wireless
Satellite Cellular LAN, Home Bluetooth,
RF, etc Infrared
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 38
Location management:
It’s not just for gizmos anymore!
• Mobile software will become an increasingly important aspect of
next generation networks and applications
– Mobile agents, active networks, mobile code, programmable networks,
etc.
• Mobile software to serve a (mobile) user
– A user agent for personalized information retrieval, shopping, etc
– Makes particular sense for information access over a wireless link
– Jain and Anjum, IEEE WCNC, 2000
• Mobile software to serve the network provider
– Mobile software in the network to decrease the cost of personalized
information delivery to (mobile) users
– Shah, Jain, Rajagopalan, Anjum, 2001
• Managing the itineraries and location of mobile software modules
will be a major challenge
– Security, cost, and efficiency implications
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 39
Database needs:
gizmos as blessing (and curse ...)
• Where is my gizmo?
– Databases for managing the location and mobility of distributed
communicating devices
• Where is the user (or object) who has my (or this) gizmo?
– Databases for using devices and connectivity to identify,
authenticate, and locate users -- as well as other devices
• What can my gizmo do for me today?
– Databases for dynamic service discovery, download, and
activation
• Why can’t my one gizmo do everything?
– Integrating database facilities with other horizontal & vertical
applications
• Why can’t I have a special gizmo to do this one thing I need?
– Application-specific micro-databases and database micro-clients
• Why can’t my gizmo and your gizmo figure things out
together?
– Database transactions across ad-hoc networks 3/3/2003 Ravi Jain 40
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Outline
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 41
A maturing industry
$0.50
Average Price Per Minute
$0.45
$0.43
$0.40
$0.35
$0.30 $0.28
$0.24
$0.22
$0.20 $0.19
$0.20 $0.18 $0.17
$0.10
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
CTIA, 2000
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 42
B24B
• A Grand Challenge
> $20K 1B
if there ever was one
– Kalil, 2002
– Prahalad & Hammond,
$2 - $20K 2B
HBR, 2002
< $2K
4B
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 43
Why?
Enlightened Self-Interest (1 of 2)
• New markets are the key to growth
– Penetration and ARPU is saturating in the developed world
– The economies of less developed countries are growing faster
than the developed world
• Hence less headroom for ARPU
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 44
Why?
Enlightened Self-Interest (2 of 2)
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 45
Frequently Raised Objections (FRO)
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 46
FRO:
The poor don’t have money to buy IT
• “The poor” are not a homogeneous mass: vast
differences between urban and rural
– Dharavi, a shantytown in Mumbai (Bombay, India)
• Buying a house or access to indoor running water is unrealistic
• Penetration of TV: 85%, Pressure cooker: 75%, Mixer: 75%, Gas
stove: 56%
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 47
FRO:
Goods must be cheap so no room for profit
• True, but only partly
• The Poverty Premium
– Dharavi (shantytown) vs Warden Rd (upper-class suburb)
• Water: 37X, Diarrhea medication: 10x, Rice: 1.2x
• Phone call: 1.8x
• Cost of delivering goods to urban poor can be low
– Most live in densely populated cities
– Roughly half of the Bottom of the Pyramid lives in 1300 cities
– Many of the slums of these cities have a thriving, commercial,
entrepreneur-driven micro-economy
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 48
FRO:
The poor cannot use advanced technology
• All new technology requires consumer awareness and
education
– Building this, at least for the urban poor, can be less costly
than in developed countries
– A much softer sell is necessary: the technology is obviously
needed
• Individual
– Number of people with access to connectivity within walking distance
– Cost equal to a cup of coffee a day
• Societal
– Number of people who cross the poverty line
– Improved health (education, telemedicine, etc)
– Better preparation and response to disasters
– Free flow of information
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 50
Technical Challenges (1 of 2)
• User interfaces
– Multi-lingual
– Cross-cultural
– Simpler and more intuitive
• Less reliance on infrastructure
– Ad-hoc and multi-hop networks
– Better power usage and alternative power sources
• Better support for resource and device sharing
– Privacy and security
– Immediate and itemized charging, billing, and payment
– Personalization
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 51
Technical Challenges (2 of 2)
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 52
Summary
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved. 3/3/2003 Ravi Jain 53