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Perspectives On Corporate Finance and Strategy: Number 25, Autumn 2007
Perspectives On Corporate Finance and Strategy: Number 25, Autumn 2007
Editorial Board: James Ahn, Richard Dobbs, Marc Goedhart, Bill Javetski,
Timothy Koller, Robert McNish, Herbert Pohl, Dennis Swinford
Editor: Dennis Swinford
External Relations: Joanne Mason
Design Director: Donald Bergh
Design and Layout: Veronica Belsuzarri
Managing Editor: Sue Catapano
Editorial Production: Roger Draper, Drew Holzfeind, Scott Leff, Mary Reddy
Circulation: Susan Cocker
Cover illustration by Keith Negley
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company or for undertaking any other complex or significant financial transaction without
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or redistributed in any form without the prior written consent of McKinsey & Company.
Renée Dye and In conference rooms everywhere, corporate planners are in the midst of the annual
Olivier Sibony strategic-planning process. For the better part of a year, they collect financial and
operational data, make forecasts, and prepare lengthy presentations with the CEO and
other senior managers about the future direction of the business. But at the end of this
expensive and time-consuming process, many participants say they are frustrated by its
lack of impact on either their own actions or the strategic direction of the company.
This sense of disappointment was captured for the coming 12 to 18 months; sets
in a recent McKinsey Quarterly survey financial and operating targets, often used
of nearly 800 executives: just 45 percent of to determine compensation metrics and
the respondents said they were satisfied to provide guidance for financial markets;
with the strategic-planning process.1 and aligns the management team on its
Moreover, only 23 percent indicated that strategic priorities. The operative question
major strategic decisions were made for chief executives is how to make the
within its confines. Given these results, planning process more effective—not
managers might well be tempted to whether it is the sole mechanism used to
jettison the planning process altogether. design strategy. CEOs know that strategy is
often formulated through ad hoc meetings
1“I mproving strategic planning: A McKinsey But for those working in the overwhelming or brand reviews, or as a result of decisions
Survey,” The McKinsey Quarterly, majority of corporations, the annual about mergers and acquisitions.
Web exclusive, September 2006. The survey,
conducted in late July and early August planning process plays an essential role.
2006, received 796 responses from a panel of In addition to formulating at least some Our research shows that formal strategic-
executives from around the world. All
panelists have mostly financial or strategic elements of a company’s strategy, planning processes play an important role
responsibilities and work in a wide range
the process results in a budget, which in improving overall satisfaction with
of industries for organizations with revenues
of at least $500 million. establishes the resource allocation map strategy development. That role can be
McKinsey on Finance Autumn 2007
seen in the responses of the 79 percent budgets and financial forecasts. If the
of managers who claimed that the formal calendar-based process is to play a more
planning process played a significant role valuable role in a company’s overall strategy
in developing strategies and were satisfied efforts, it must complement budgeting
with the approach of their companies, with a focus on strategic issues. In our
compared with only 21 percent of the experience, the first liberating change
respondents who felt that the process did managers can make to improve the quality
not play a significant role. Looked at of the planning process is to begin it by
another way, 51 percent of the respondents deliberately and thoughtfully identifying
whose companies had no formal process and discussing the strategic issues that
were dissatisfied with their approach to the will have the greatest impact on future
development of strategy, against only business performance.
20 percent of those at companies with a
formal process. Granted, an approach based on issues
will not necessarily yield better strategic
So what can managers do to improve the results. The music business, for instance,
process? There are many ways to conduct has discussed the threat posed by digital-
strategic planning, but determining file sharing for years without finding an
the ideal method goes beyond the scope of effective way of dealing with the problem.
this article. Instead we offer, from our But as a first step, identifying the key issues
research, five emergent ideas that executives will ensure that management does not waste
can employ immediately to make existing time and energy on less important topics.
processes run better. The changes we
discuss here (such as a focus on important We found a variety of practical ways in
strategic issues or a connection to core- which companies can impose a fresh
management processes) are the elements strategic perspective. For instance, the CEO
most linked with the satisfaction of of one large health care company asks
employees and their perceptions of the the leaders of each business unit to imagine
significance of the process. These steps how a set of specific economic, social, and
cannot guarantee that the right strategic business trends will affect their businesses,
decisions will be made or that strategy will as well as ways to capture the opportunities—
be better executed, but by enhancing the or counter the threats—that these trends
planning process—and thus increasing satis- pose. Only after such an analysis and
faction with the development of strategy— discussion do the leaders settle into the more
they will improve the odds for success. typical planning exercises of financial fore-
casting and identifying strategic initiatives.
Start with the issues
Ask CEO s what they think strategic One consumer goods organization takes a
planning should involve and they will talk more directed approach. The CEO, sup-
about anticipating big challenges and ported by the corporate-strategy function,
spotting important trends. At many com- compiles a list of three to six priorities
panies, however, this noble purpose has for the coming year. Distributed to the
taken a backseat to rigid, data-driven managers responsible for functions, geo-
processes dominated by the production of graphies, and brands, the list then becomes
How to improve strategic planning
the basis for an offsite strategy-alignment with the strategic-planning process rated it
meeting, where managers debate the impli- highly on dimensions such as including
cations of the priorities for their particular the most knowledgeable and influential
organizations. The corporate-strategy participants, stimulating and challenging
function summarizes the results, adds the participants’ thinking, and having
appropriate corporate targets, and shares honest, open discussions about difficult
them with the organization in the form issues. In contrast, 27 percent of the
of a strategy memo, which serves as the basis dissatisfied respondents reported that their
for more detailed strategic planning company’s strategic planning had not
at the division and business unit levels. a single one of these virtues. Such results
suggest that too many companies focus
A packaged-goods company offers an even on the data-gathering and packaging
more tailored example. Every December the elements of strategic planning and neglect
corporate senior-management team produces the crucial interactive components.
a list of ten strategic questions tailored to
each of the three business units. The leaders Strategic conversations will have little
of these businesses have six months to impact if they involve only strategic planners
explore and debate the questions internally from both the business unit and the
and to come up with answers. In June each corporate levels. One of our core beliefs
unit convenes with the senior-management is that those who carry out strategy
team in a one-day meeting to discuss should also develop it. The key strategy
proposed actions and reach decisions. conversation should take place among
corporate decision makers, business unit
Some companies prefer to use a bottom-up leaders, and people with expertise essential
rather than a top-down process. We to the discussion. In addition to leading
recently worked with a sales company to the corporate review, the CEO, aided by
design a strategic-planning process that members of the executive team, should
begins with in-depth interviews (involving as a rule lead the strategy review for business
all of the senior managers and selected units as well. The head of a business unit,
corporate and business executives) to gen- supported by four to six people, should
erate a list of the most important strategic direct the discussion from its side of the table
issues facing the company. The senior- (see sidebar, “Things to ask in any business
management team prioritizes the list and unit review”).
assigns managers to explore each issue
and report back in four to six weeks. Such One pharmaceutical company invites
an approach can be especially valuable business unit leaders to take part in the
in companies where internal consensus strategy reviews of their peers in other
building is an imperative. units. This approach can help build a better
understanding of the entire company and,
Bring together the right people especially, of the issues that span business
An issues-based approach won’t do much units. The risk is that such interactions
good unless the most relevant people might constrain the honesty and vigor of
are involved in the debate. We found that the dialogue and put executives at the focus
survey respondents who were satisfied of the discussion on the defensive.
McKinsey on Finance Autumn 2007
Things to ask in any 1. Are major trends and changes in your business 5. If your business unit plans to take market share
unit’s environment affecting your strategic plan? from competitors, how will it do so, and how
business unit review Specifically, what potential developments in will they respond? Are you counting on a strategic
customer demand, technology, or the regulatory advantage or superior execution?
environment could have enough impact
6. What are your business unit’s distinctive competitive
on the industry to change the entire plan?
strengths, and how does the plan build on them?
2. How and why is this plan different from last year’s?
7. How different is the strategy from those of
3. What were your forecasts for market growth, sales, competitors, and why? Is that a good or a bad thing?
and profitability last year, two years ago, and
8. Beyond the immediate planning cycle, what
three years ago? How right or wrong were they?
are the key issues, risks, and opportunities that
What did the business unit learn from those
we should discuss today?
experiences?
9. What would a private-equity owner do with
4. What would it take to double your business unit’s
this business?
growth rate and profits? Where will growth
come from: expansion or gains in market share? 10. How will the business unit monitor the execution
of this strategy?
Other companies use trigger mechanisms Most companies believe that their
to decide which business units will existing control systems and performance-
undergo a full strategic-planning exercise in management processes (including budgets
a given year. One industrial company and operating reviews) are the sole
assigns each business unit a color-coded way to monitor progress on strategy. As a
grade—green, yellow, or red—based on result, managers attempt to translate the
the unit’s success in executing the existing decisions made during the planning process
strategic plan. “Code red,” for example, into budget targets or other financial
would slate a business unit for a strategy goals. Although this practice is sensible and
review. Although many of the metrics that necessary, it is not enough. We estimate
determine the grade are financial, some may that a significant portion of the strategic
be operational to provide a more complete decisions we recommend to companies
assessment of the unit’s performance. can’t be tracked solely through financial
targets. A company undertaking a major
Freeing business units from participating strategic initiative to enhance its innovation
in the strategic-planning process every year and product-development capabilities,
raises a caveat, however. When important for example, should measure a variety of
changes in the external environment occur, input metrics, such as the quality of
senior managers must be able to engage available talent and the number of ideas
with business units that are not under review and projects at each stage in development,
and make major strategic decisions on an in addition to pure output metrics such
ad hoc basis. For instance, a major merger in as revenues from new-product sales. One
any industry would prompt competitors information technology company, for
in it to revisit their strategies. Indeed, one instance, carefully tracks the number and
advantage of a tailored planning cycle is skill levels of people posted to important
that it builds slack into the strategic-review strategic projects.
McKinsey on Finance Autumn 2007
More on strategic planning Strategic-performance-management systems, regular review of the key strategic metrics
which should assign accountability for against its actual performance to alert
In a Quarterly interview, Richard
initiatives and make their progress more managers to any emerging problems.
Rumelt, a professor at UCLA’s Anderson
School of Management, discusses
transparent, can take many forms. One
the misperceptions some executives industrial corporation tracks major strategic Integrate human-resources systems
have about strategic planning: initiatives that will have the greatest into the strategic plan
impact, across a portfolio of a dozen busi- Simply monitoring the execution of
“Most corporate ‘strategic plans’ have
nesses, on its financial and strategic goals. strategic initiatives is not sufficient: their
little to do with strategy. They are
simply three-year or five-year rolling
Transparency is achieved through regular successful implementation also depends
resource budgets and some sort reviews and the use of financial as well as on how managers are evaluated and
of market share projection. Calling it nonfinancial metrics. The corporate- compensated. Yet only 36 percent of the
‘strategic planning’ creates false expec- strategy team assumes responsibility for executives we surveyed said that their
tations that the exercise will somehow reviews (chaired by the CEO and involving companies’ strategic-planning processes
produce a coherent strategy.”
the relevant business unit leaders) that were integrated with HR processes.
Read the full interview, “Strategy’s use an array of milestones and metrics to One way to create a more valuable strategic-
strategist: An interview with Richard
assess the top ten initiatives. One to expand planning process would be to tie the
Rumelt,” on mckinseyquarterly.com.
operations in China and India, for example, evaluation and compensation of managers
would entail regular reviews of interim to the progress of new initiatives.
metrics such as the quality and number of
local employees recruited and the pace Although the development of strategy is
at which alliances are formed with channel ostensibly a long-term endeavor, companies
partners or suppliers. Each business unit, traditionally emphasize short-term, purely
in turn, is accountable for adopting the same financial targets—such as annual revenue
performance-management approach for growth or improved margins—as the
its own lower-tier top-ten list of initiatives. sole metrics to gauge the performance of
managers and employees. This approach is
When designed well, strategic-performance- gradually changing. Deferred-compensation
management systems can give an early models for boards, CEOs, and some senior
warning of problems with strategic initiatives, managers are now widely used. What’s
whereas financial targets alone at best more, several companies have added
provide lagging indicators. An effective longer-term performance targets to com-
system enables management to step plement the short-term ones. A major
in and correct, redirect, or even abandon pharmaceutical company, for example,
an initiative that is failing to perform as recently revamped its managerial-
expected. The strategy of a pharmaceutical compensation structure to include a basket
company that embarked on a major of short-term financial and operating
expansion of its sales force to drive revenue targets as well as longer-term, innovation-
growth, for example, presupposed that based growth targets.
rapid growth in the number of sales
representatives would lead to a correspond- Although these changes help persuade
ing increase in revenues. The company managers to adopt both short- and long-
also recognized, however, that expansion term approaches to the development of
was in turn contingent on several factors, strategy, they don’t address the need to link
including the ability to recruit and train the evaluation and compensation to specific
right people. It therefore put in place a strategic initiatives. One way of doing so is
How to improve strategic planning
Renée Dye (Renee_Dye@McKinsey.com) is a consultant in McKinsey’s Atlanta office, and Olivier Sibony
(Olivier_Sibony@McKinsey.com) is a partner in the Paris office. Copyright © 2007 McKinsey & Company.
All rights reserved.
Market fundamentals:
2000 versus 2007
Whither the S&P 500? Comparing the market’s recent turmoil with
its decline at the end of the dot-com boom can help investors assess what
might come next.
Marc Goedhart, Bin Jiang, Talk about summertime blues. After peaking above 1,500 this July, the S&P 500 suffered
and Timothy Koller an abrupt 10 percent correction before ending the month of August at 1,475. As McKinsey
on Finance goes to press, the broad market has rebounded following interest rate cuts
by the US Federal Reserve Bank in mid-September. But stocks remain buffeted by volatility
in the credit market and by concerns that current high price levels might succumb to the
same economic forces that caused the markets to plunge more than 40 percent in the three
years after the last peak, in 2000.
As central bankers warily eye credit markets in a few sectors. Performance during the
and ponder further interest rate cuts, no subsequent decline also varied by sector.
one can really anticipate what might happen
next in a market wracked by volatility and However, the peak in 2007 differed
skittish investors. Nonetheless, a comparison considerably from the one in 2000. During
of the fundamentals underpinning the the 1990s investor euphoria and a highly
S&P ’s recent performance and those at the speculative atmosphere overtook the market,
time of the 2000 peak offers insights raising P/E ratios to heights that made
about the parallels and divergences between valuations unsustainable. In contrast, this
the two periods. These insights can give year the market rode to its July peak on
investors a better feel for where the market the back of exceptional corporate earnings,
is now—and where it might head next. healthy GDP growth, a fast-paced M&A
boom, and amazing consumer resilience
First, the similarities. At one level, during despite a slump in the US housing market.
both the run-up to the recent peak and the
earlier dot-com market surge, most of the To get a better look at what exactly was
growth in market values was concentrated driving the broad market during these
MoF 2007
Twin Peaks
Exhibit 1 of 3
Glance: Market valuations have declined to levels seen in the 1960s.
2007. from the fundamental value creation of total profits3 to GDP soared in 2006, to
3 Defined for the companies on the S&P 500
potential of companies. The earlier article an unprecedented 5.7 percent—much
index as total net income before extraordinary
items. also shows that interest rates (and investors’ higher than the historical average, about
MoF 2007
Twin Peaks
10 Exhibit 2 of 3
McKinsey on Finance Autumn 2007
Glance: Returns on equity are strong.
Exhibit title: New heights for corporate earnings
3 3.2
2
1
0
1962 1966 1970 1974 1978 1982 1986 1990 1994 1998 2002 2006
20
15 13.6
10
MoF 2007 5
1962 1966 1970 1974 1978 1982 1986 1990 1994 1998 2002 2006
Twin Peaks
Exhibit 3 of 3
1Before extraordinary items; adjusted for goodwill impairment.
2Glance: Recent growth has been concentrated in fewer sectors.
Adjusted for goodwill and goodwill impairment.
Exhibit title: A concentrated improvement
Exhibit 3
A concentrated Total net income,1 $ billion
improvement
Compound annual
757 growth rate,
Recent growth has been concentrated
2000–06, %
in fewer sectors.
211 Financial 13
3.2 percent, 4 and easily surpassing the most sectors earnings growth from 2000 to
previous record of 4.5 percent, set in 2000. 2006 resembled its growth during the
This level of performance isn’t limited entire past decade, two broadly defined
to S&P 500 companies, though they might sectors grew much more quickly during the
have benefited disproportionately from a past six years, the period from peak
weakening dollar. The analysis of all publicly to peak: the financial sector and the energy,
listed US companies shows a strikingly utilities, and materials sector (Exhibit 3).
similar pattern of record high profits. Higher oil and gas prices clearly drove
4 In addition, we have examined similar ratios earnings in the latter, low interest rates and
of the profits of top European companies What’s more, returns on equity (ROE) are loose credit drove the former. The sharp
(FTSE 300) to the total GDP of all Western
European economies. The pattern is similar,
strong (Exhibit 2). Aggregate S&P 500 increase in these two sectors elevated their
with a more pronounced upward trend. For the earnings grew at a compounded annual rate share of total S&P earnings from 41 percent
US economy, we have also used the corporate-
profit measures published by the US Bureau of of 9.5 percent from 2000 to 2006, though in 1997 to 51 percent in 2006. In contrast,
Economic Analysis (BEA) and found a pattern total productive capital grew by only 5 per- earnings growth from 1997 to 2000—
similar to that of the S&P 500.
5 Aggregated using the Global Industry cent each year. As a result, the aggregate the run-up to the previous peak—was more
Classification Standard (GICS), developed by ROE shot up to 23 percent, from 20 percent, balanced across a number of sectors.
Standard & Poor’s and Morgan Stanley
Capital International. The financial sector for the same period—well above the 13.6 per-
includes banks, diversified financials,
cent median ROE from 1962 to 2006. In the end, whether or not the S&P 500’s
insurance, and real-estate industry groups.
The energy, materials, and telecom sector current level is sustainable depends entirely
includes the energy, materials, and utilities
industries. The consumer sector includes
Can such extraordinary earnings last? For on corporate earnings, particularly in
automobiles; consumer durables; apparel; indications, look at whether the current the energy and financial sectors. If these
consumer services; retailing; the retailing of
food and staples; foods, beverages, and earnings strength is broadly based. Such two sustain their level of profits, the current
tobacco; and household and personal products. advances tend to prove more sustainable peak in the S&P 500 could be the new
The health care sector includes health care
equipment and products, as well as pharma- than those driven only by individual sectors, base level for future growth. However, if
ceuticals, biotechnology, and life sciences. since it is easier for weakness from one or corporate earnings as a whole revert
The IT sector includes technology hardware
and equipment, as well as semiconductors a few sectors to be offset by enduring to their historical relationship with GDP, a
and semiconductor equipment. The industrial
strength in others. A sector-specific analysis5 return to the recent peak of the S&P 500
sector consists of capital goods, transportation,
and commercial supplies and services. of the S&P 500 index finds that while for may take some time. MoF
Laura Corb and When Chris Coughlin stepped into the CFO role at Tyco International in March 2005,
Timothy Koller the conglomerate had already put its scandal-scarred history under former CEO
Dennis Kozlowski behind it. The new CEO, Ed Breen, had orchestrated the departure
of the entire board of directors, replacing them with new members eager to turn
things around. Indeed, the company was in the midst of a rebound, with solid earnings,
moderate growth, a strong capital structure, and a share price hovering just under
$30—up from a low of $8.25 during the crisis several years earlier.
Investors were reassured, but Coughlin was appointed two new senior-management
joining a management team pondering the teams, addressed securities regulations, and
best way to deliver growth to the company’s recruited new boards of directors. The
widely diverse businesses over the longer result: parent Tyco International is today
term. Their conclusion, announced in a $20 billion company, half its former
January 2006, was as bold as it was unex- size, but more focused and still the world’s
pected: spin off Tyco’s health care business, biggest provider of security and fire
now called Covidien, the world’s second- protection products and services, as well as
biggest maker of disposable-medical the largest maker of industrial valves.
products (behind Johnson & Johnson), as
well as Tyco Electronics, the world’s largest Coughlin, 54, came to Tyco well prepared
manufacturer of electronic connectors. to orchestrate large transactions. He had
Over the following 18 months, Breen and honed his skills as CFO of Pharmacia
Coughlin extricated overlapping functions, during that company’s 2000 acquisition of
contracts, and procurement agreements, Monsanto, the spin-off of the Monsanto
13
Fast facts
Serves on board of directors of Covidien and D&B
Christopher J. Coughlin Serves on board of trustees of Delbarton School,
in Morristown, New Jersey
14 McKinsey on Finance Autumn 2007
2004 and 2005, their questions were all McKinsey on Finance: How did the
about the electronics business, because inves- board of directors respond to your proposal?
tors were looking at what could move
within Tyco’s diverse portfolio that would Chris Coughlin: I think it surprised the
make earnings go up or down in a particular board that we were thinking of something
period. There were few questions about so significant so soon. The good news
health care, our largest business. Investors is they had great pride in the organization
seemed to view it simply as a solid gener- and in everything we’d achieved in bringing
ator of profits and cash flow. the company out of crisis. But I think
they understood the need to look at the
Investors were also asking about the company’s portfolio, and we put together a
long-term capital structure of the company. process to consider the proposal in greater
And while we felt that the health care detail. After some lively discussions, the
business needed to be an A-rated kind of board agreed that that strategy made sense,
company, given the nature of the business, and in the end it was a healthy exercise.
it needed that flexibility to gain access
to the capital markets to make deals and McKinsey on Finance: Outside of the
to fund new technologies. So we were board, did investors or anyone in manage-
driving the capital structure of all of Tyco ment object to the split?
on the basis of what a company in the
health care industry needed, but health care Chris Coughlin: There was some initial
was only a quarter of our revenues. skepticism. Some felt that we had built this
The other businesses clearly did not require great company, it was doing very well, the
that kind of a capital structure. stock was performing very well, so why pull
it apart when the profits were growing and
So in 2005, as we looked at what it was cash flow was strong?
going to take to grow the health care
business, we eventually concluded that it What surprised us was that, from the
may be better off on its own. In addition moment we announced the proposal to
to being a large group, with about when we actually separated, we had
$10 billion in annual revenues, it was well virtually no shareholders express the belief
organized, it had integrated many of its that the separation was a bad idea. You
acquired businesses, and it had a seasoned know, we had some who might have been
management team. And once we had a little bit agnostic, but none of them
reached that conclusion with the health really said, “This just doesn’t make sense to
care business, we started to look at the rest us.” There was concern and some confusion
of the portfolio. Given our shareholder about how long the process would take,
base, we concluded that it probably made and some didn’t fully appreciate the
sense to pull apart the electronics business complexities of a spin-off on this scale. But
as well, enabling that business to invest once they saw the filings that were
more effectively during the down cycle, required—which were just massive—and
which might be more difficult as a part of the SEC review process, people started
a multi-industry player. to understand how truly complex it was.
When to break up a conglomerate: An interview with Tyco International’s CFO 15
Chris Coughlin: Well, yes. But I had Chris Coughlin: The most challenging
been involved in the fairly significant spin- part was to get the management teams in
off of the Monsanto agricultural business at place and transferring the technical
Pharmacia. It was a different set of circum- knowledge from some of the corporate
stances but similar in that there was a very functions that resided at the Tyco
large pharmaceutical company holding headquarters to the two new businesses.
a large agriculture business. The investors So we set up a formal mechanism to
16 McKinsey on Finance Autumn 2007
manage the whole transition process and what drove that decision was that our
held reviews every month with each function. board came in together shortly after the
previous board had stepped down.
One of the nice things about this separation They saw the advantage of a new full team
is that it provided some enormous oppor- building a strong working relationship.
tunities for our people. We had built some So although you might ask if it wouldn’t be
real strengths in some of the functions, so better to have some of the board that
as we separated and needed, say, treasurers was experienced in overseeing some of the
for all three companies, we were able to businesses, I think they felt that the
fill those positions internally. The CFO for best approach was to attract completely
electronics, for instance, came from new members.
inside that organization, and we appointed
a new CEO from another Tyco business. McKinsey on Finance: You obviously
In health care, we had an experienced team played a very important role in the
in place that pretty much remained in tact. whole process. What would you say to
There were other opportunities for CFOs who are trying to play a more
people to move up many other functions strategic role, rather than just dealing with
including tax, treasury, and legal. the technical issues. How do they go
about doing that?
McKinsey on Finance: How about
recruiting new board members? Chris Coughlin: The way the world is
today, I can’t imagine the CFO not playing
Chris Coughlin: It was easier than we a strategic role, particularly in a business
expected. Typically, recruiting 1 board as large and diverse as this one. A critical
member can be a challenge, but how do you part of the strategy is allocating capital
find 20? We went through a very rigorous across the businesses—where are we going
process to identify skill sets that we needed to invest, what are we going to do with
on each of the boards; we also decided to the cash flow between acquisitions and
have nonexecutive chairmen at the two new with our dividend policies, and so on. With
companies because neither CEO had led the capital markets being what they are
a public company before. Given the scale and with investor expectations of CEOs as
of these companies and the market-leading well as CFOs, these two positions have
positions they have, we were surprised to be very closely linked. The more complex
that the process actually attracted very many the business model, the more CFOs just
qualified people. But not having to go have to play a strategic role. To do that, you
on to an existing board where people might have to have extremely strong technical
have been working together for years finance functions behind you. At Tyco we
and not having to worry about fitting in, never would have been able to execute
that ended up being a real plus. this kind of a transaction, nor could I have
spent the time that I needed on both the
Interestingly, one of the decisions of the strategy and managing the overall separation
existing Tyco board was not to split itself up— process if we hadn’t had world-class
which is different from what’s happened experts in the controller, treasurer, and tax
in a number of other major spin-offs. I think roles. It’s unbelievable what they did.
When to break up a conglomerate: An interview with Tyco International’s CFO 17
McKinsey on Finance: Now that the exiting its infrastructure services business,
spin-offs are complete, have they done Earth Tech, and Tyco Electronics has
things that they wouldn’t have done if they announced that it’s getting out of its power
were still part of a bigger company? Has systems business.
the experience been positive?
I also think that allocation of capital has
Chris Coughlin: It’s still early, having become much more defined and much
just completed the separation six weeks ago, more focused, so we’re seeing more transac-
but I think that there are some clear tions in each of the three companies in
indications of good things. For example, bringing businesses and technologies in, as
I think the health care business has made well as divestitures.
very significant strides in attracting new
talent that more than likely would not have McKinsey on Finance: So now the
been attracted to the old Tyco. They now deals are done and you’re the CFO
see Covidien as a health care company with of a much smaller company. Any regrets?
a very defined strategy, where people can
advance while remaining in health care and Chris Coughlin: No. There aren’t
playing a very significant role. many multi-industry players that last for a
very long time. They get to a certain
size, and their business units get to a certain
‘It’s very difficult to manage a broad base of size, where the value of being part of
service businesses, and technology-driven On the personal side, it is a pretty big deal
companies—in a single portfolio, and to say, “Hey, look, I’m the CFO of a
to argue that that’s the right way to do it $40 billion company with 250,000 employees
for a long period of time becomes more and there aren’t many companies around
and more difficult. The world obviously like that.” But the reality is that my job is to
changes and it’s incumbent on manage- organize and help manage the company,
ment to continue to take a very hard look at to drive the financial and capital structure
its portfolio of businesses, the value of the company, and to drive the benefit
that’s being added, and whether they are to our shareholders. Tyco International
truly better off being a part of the same remains a very complicated business,
large company. and there’s still much work to do in making
our company more efficient. These busi-
nesses were never deeply integrated,
so we believe there’s significant value yet
to be captured. So there’s as much
challenge now, although it’s different than
it was before—and we’re still a $20 billion
company with 100,000 employees. MoF
Bin Jiang and Value-minded executives know that although growth is good, returns on invested
Timothy Koller capital (ROIC) can be an equally—or still more—important indicator of value creation.1
Yet even executives at the best companies often wrestle with strategic decisions in
order to reach the right balance between growth and returns. We repeatedly come across
executives whose companies earn high returns on capital but who are unwilling
to let those returns decline to encourage faster growth. Conversely, we see executives at
companies with low returns working to promote growth instead of improving their ROIC.
Large companies in particular can had been listed for at least a decade
find it difficult to grow without giving as of that year. When we examined their
up some of their existing returns.2 growth and ROIC performance over
What’s more, many executives are the subsequent decade, we found clear
accustomed to seeing growth and returns patterns in the interaction between
improve (or decline) hand in hand as the two measures. These patterns can help
market conditions change. As a result, guide value-creation strategies suited
1 Bing Cao, Bin Jiang, and Timothy Koller,
decision makers may hesitate to to a company’s current performance.
“Balancing ROIC and growth to build
value,” McKinsey on Finance, Number 19, alter strategic directions, fearing a lag
Spring 2006, pp. 12–6.
2 For more on this topic, see Nicholas F. Lawler,
in market acceptance. For companies that already have high
Robert S. McNish, and Jean-Hugues J. ROIC s, 4 raising revenues faster than
Monier, “Why the biggest and best struggle To understand better how value is the market generates higher total returns
to grow,” McKinsey on Finance, Number 10,
Winter 2004, pp. 17–20. created over time, we identified all non- to shareholders (TRS) than further
3 Normalized to 2003 dollars.
4 Those with a ten-year average ROIC greater financial US companies that had a improvements to ROIC do (Exhibit 1).
than or equal to 20 percent in 1995. market cap over $2 billion3 in 1995 and This finding doesn’t mean that companies
Web 2007
Growth
Exhibit 1 of 3
20
McKinsey
Glance: Foron Financethat
companies already have high returns onAutumn
invested2007
capital (ROIC), growth
generates higher returns to shareholders (TRS) than further improvements to ROIC.
Exhibit title: High ROIC
Exhibit 1
High ROIC Total returns to shareholders (TRS)1 for companies with high returns on invested capital (ROIC),2
1996–2005, %
For companies that already have high Median TRS exceeds market
ROIC, growth generates higher TRS than
further improvements to ROIC.
Difference,
S&P 500 average = 6.9 percentage points
15
Increased 7 8
ROIC3
11
Decreased 6 5
Below Above
1Median of compound average annual TRS from 1996 to 2005 for each group of companies, adjusted for compound
1996–2005 average TRS of S&P 500 index companies (6.9%).
278 companies with 10-year average ROIC ≥20% and market capitalization >$2 billion in 1995.
3Excluding goodwill.
with high ROIC s can disregard the impact to let their performance on either measure
of growth on their profitability and decline. For these companies, improving
capital returns. But executives do have the ROIC without maintaining growth at the
latitude to invest in growth even if ROIC pace of the market or generating growth
and profitability erode as a result—as long at the cost of a lower ROIC usually results
5 Those with a ten-year average ROIC in 1995 as they can keep ROIC levels in or above in a below-market TRS . In most cases,
greater than or equal to 9 percent but less than the medium band. the market rewarded these companies with
20 percent.
6 Because our data represent the median of a above-market returns only when they
group, a company could achieve above-
market TRS even though its growth was below
Companies that fall in the middle of maintained their growth and improved
market or its ROIC had declined. the ROIC scale5 (Exhibit 2) have no latitude their ROIC .6
Web 2007
Growth
Exhibit 2 of 3
How to choose between 21
Glance: Companies withgrowth
mediumand ROIC
ROIC must maintain their growth and improve their ROIC.
Exhibit title: Medium ROIC
Exhibit 2
Medium ROIC Total returns to shareholders (TRS)1 for companies with high returns on invested capital (ROIC),2
1996–2005, %
Companies with medium ROIC must maintain Median TRS exceeds market
their growth and improve their ROIC.
Difference,
S&P 500 average = 6.9 percentage points
10 4
Increased 6
ROIC3
5
Decreased 7
Below Above
1Median of compound average annual TRS from 1996 to 2005 for each group of companies, adjusted for compound
1996–2005 average TRS of S&P 500 index companies (6.9%).
2129 companies with 10-year average ROIC ≥9% but <20% and market capitalization >$2 billion in 1995.
3Excluding goodwill.
The pattern continues for companies with ROIC . This result isn’t surprising. Because
a low ROIC 7 (Exhibit 3). Although such companies were generating returns at
both ROIC and growth are still important, or below their weighted-average cost
an improvement in ROIC is clearly more of capital, they would have had difficulty
important: companies that increased their accessing capital to finance further growth
ROIC generated, on average, a TRS 5 to unless they improved their operations and
8 percent higher than those that didn’t. earned the right to grow. Indeed, nearly
Growth relative to the market made less one-third of the companies in this category
7 Those with a ten-year average ROIC in 1995
Exhibit 3
Low ROIC Total returns to shareholders (TRS)1 for companies with high returns on invested capital (ROIC),2
1996–2005, %
For companies with a low ROIC, improvement in Median TRS exceeds market
ROIC is clearly more important than growth.
Difference,
S&P 500 average = 6.9 percentage points
11 12
Increased 1
ROIC3
Decreased 7 4
3
Below Above
1Median of compound average annual TRS from 1996 to 2005 for each group of companies, adjusted for compound
1996–2005 average TRS of S&P 500 index companies (6.9%).
264 companies with 10-year average ROIC ≥6% but <9% and market capitalization >$2 billion in 1995.
3Excluding goodwill.
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