Introduction to eBay India

 •Founded in March 2000 as Baazee.com (formerly eBay

India)
 •eBay India is India’s leading online marketplace
 •Over 1.7 million registered users from 240 towns in India
 •Since Aug 2004, a 100% subsidiary of eBay.com
 •Most popular online shopping destination. (Source: IDC)
A Vibrant Marketplace

 A Vibrant Marketplace

 On any given day, eBay India has over 100,000 live listings
across 2500 categories of products and services digital
camera sells every 31 minutes camcorder sells every 96
minutes USB device sells every 60 minutes VCD sells 51
minutes MP3 player sells every 48 minutes piece of men’s
apparel sells every 13 minutes A book sells every 64
minutes toy sells every 15 minutes watch sells every 4
minutes piece of jewellery sells every 5 minutes laptop sells
every 150 minutes mobile handset sells every 16 minutes
Bollywood costume sells every 1.5 days.
Global Trade on eBay

 Definition:
 Global Trade is all trade on the eBay platform between
sellers and buyers who live in different countries and
thus, the goods cross international borders.
 Vision:
 Create an open, abundant, safe and efficient global
marketplace where buyers and sellers have equal ability
to trade with each other locally as well as globally.
Exports from sellers from 33 countries to buyers from
over 150 countries take place on eBay. Global Trade
accounts for 40% of the activity in many countries
Big Potential for Indian
Sellers

 •First Time Opportunity for individuals, exporters to sell globally

online
 •Asia Pacific has the fasted growth rate of 75% among all eBay
regions
 •Indian Culture Products in big demand on eBay eg. Sarees
listings on eBay 5 times more than what being sold from India
 •The High Potential Categories are Jewellery & Watches, Apparel
and Accessories and Handicrafts
 •Collectibles from India like Stamps, Antiques, Bollywood
Memorabilia also in great demand
In Summary

 •eBay is a great place to start a new business

 –Low cost of entry
 –Level playing field
 –National access
 –Global marketplace

 •Already, a source of livelihood for a few thousand sellers

 •Direct access to millions of global end users for small exporters
 •Making the world a single, unified marketplace
 The image of Home shopping was linked to teleshopping…

Thus far, India had only witnessed teleshopping…

• Sauna Belt
• Rudraksh
• Hair-raising (!) solutions
• Before-and-after miracles

Magic products, dubbed infomercial, tacky execution…No credibility!

3
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• No.1 retailer for Reebok

• Over 2Mn CRM base in just 2 years • 3% share of Microwave Ovens

• 20% repeat customers • 4% share of cameras & camcorders

• Customer acquisition rate @ 8 sec • Largest retailer of dinner sets

• Largest retailer of fashion jewellery

HomeShop18 – a super brand that creates value for all its stakeholders!!
 HomeShop18 is becoming the preferred shopping destination for
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Great Value • Diwali Dhamaal
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• 2750+ city
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• Whirlpool
Super Quality • Samsung
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 HomeShop18 is building a unique success story

• No.1 retailer for Reebok

• Over 2Mn CRM base in just 2 years • 3% share of Microwave Ovens

• 20% repeat customers • 4% share of cameras & camcorders

• Customer acquisition rate @ 8 sec • Largest retailer of dinner sets

• Largest retailer of fashion jewellery

HomeShop18 – a super brand that creates value for all its stakeholders!!