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The general direction of a market or of the price of an asset.
Trends can vary in length from short, to intermediate, to
long term
 ˜ ë prevailing direction of the market, either up or down,
during the course of a term. Thus the trend is always
relative to the term; ie, short term, medium term or long
term.
˜ ë trend can also apply to interest rates, yields, equities and
any other market which is characterized by a long-term
movement in price or volume.
˜ ën emerging trend is a topic area that is growing in interest
and utility over time.
˜ Knowledge of emerging trends is particularly important to
individuals and companies who are charged with
monitoring a particular field or company.
˜ For example, a market analyst may want to review
technical and news-related literature for recent trends that
will impact the companies he is watching and reporting on.

^Œ


 


 Telecom has shown the highest growth in
terms of competition, benefit for end users,
and pricing, social policies, etc.
 w



 
   
 

˜ Úew players entering rural markets - biggies like ëirtel, BSÚ and
Reliance leading in the race to access rural markets.
˜ DoCoMo witnessing the biggest jump in proportion of subscribers
coming from the rural areas
˜ Prepaid tariffǯs 40% lower than Postpaid -. More number of players,
per second plans has reduced the pre-paid rev/min saw a sharp fall
from 76p/min in Mar-09 to 55p in Mar-10; a fall of 30%.
˜ Úow the majority of postpaid subscribers have no incentive to cut
tariffs as MÚP and 3G will take some time.
˜ C Circle usage higher than ë/B circles Ȃ
˜ ow fixed-line usage resulting in fixed-line like usage in wireless
˜ High market concentration results in lower incidence of multi-SIM
and prevents leakage of minutes
˜ Multi-Sim usage is hitting the industry Ȃ dual sim mobiles


 

 
˜ The next phase will be crossover between data
and voice There will be a process of @




 @


@ 
@  @ of
different competing standards in a single
platform

˜ Future vision of telecom is 


.

Telecom will be the springboard of future
expansion of IT heralding in an information
society. ICT will spread among the masses and
will spur innovation, entrepreneurship and
growth

˜ The 3G spectrum auction in India began on 9

ëpril 2010. The winners have been awarded
spectrum in September, (commercial
operations of 3G services should be possible
only by the end of 2010 or early 2011 in India.

˜ The Government of India set a target of 35000

Crore IÚR. But at the end of the auction the
government could raise 50,968.37 Crore IÚR.
The country was divided into 22 telecom
regions for the auction

^Œ



 


 



 The retail scenario is one of the fastest growing industries in India over
the last couple of years. Currently the share of retail trade in India's
GDP is around 12 per cent, and is estimated to reach 22 per cent by 2010.



 




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˜ ë new marketing concept - where a store pops up for a few days at a
major city or a mall and disappear after creating interest among
consumers.
˜ aunch, sell or just promote the products or services at unique
destinations and then wrap up as quickly after generating the desired
buzz.
˜ For a nascent category, a pop up store help in generating the much
desired curiosity around the product or service. opportunity to study
and test customer behavior
˜ Used to promote or educate consumers and drive trial.
˜ In markets like India. the distances and climate doesnǯt allow
customers to venture out very easily. Hence, itǯs of greater interest if the
showroom can betaken to the customers, it also shortens the sales cycle
˜ Eg : Fenesta, Canon





   !" #
 India is fast emerging as a key driver in the global TV
market both as a consumer and manufacturer of TV sets.
The latest offerings are in the form of CD, ED and 3D
enabled television.

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˜ ED TVs are the new breed of televisions that have arrived
in the market. ED TVs are somewhat similar to CD TVs.
˜ The innovative backlighting feature has made ED TV an
advanced version of CD television models. The CD
panels of ED TVs are lighted by ight Emitting Diodes.
˜ Compared to the conventional CD TV, ED TVs have
better contrast ratio causing loss of image detail by
reducing the contrast ratio.
˜ ED TVs through the local dimming effect produces better
black areas by dimming the backlight behind dark areas.
This produces better contrast and more detailed image in
the dark areas.
˜ The major players in the market are Samsung, Sharp, Sony
and G
 ›

˜ ë 3D television (3D-TV) is a television set that employs techniques of 3D
presentation, such as stereoscopic capture, multi-view capture, or 2D plus
depth, and a 3D displayȄa special viewing device to project a television
program into a realistic three-dimensional field.
˜ Sony Corporation brought Indiaǯs first three-dimensional television in March
ǯ10 closely followed by others like Samsung, G and Panasonic.
˜ 3D TV market is expected to grow with greater availability of 3D content.
Úearly 16 new titles from Hollywood are expected to be in the 3D format this
year.
˜ The trend is people can see movies and things within the premises of their
home.
˜ But the sad truth of the matter is as of now there is little or no 3D content
available for television viewers in India as itǯs costly to make and

 





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„
 
 Trend > „

The marketing world is changing: many marketers now
perceive other brands not simply as rivals, but as potential
partners in mutually beneficial projects.
There has been enormous growth in co-branding over the past
three years:
 has worked with  to produce a special-edition car;

has worked with    to create a laptop/mobile;
  has partnered with  to create an iPod-
compatible Beetle.





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˜ Vn June 2ǯ2o1o

˜ ëcer teamed up with Ferrari to manufacture the iquid E Ferrari

special edition smartphone.

˜ The device comes loaded with Ferrari-themed content, like

videos, photos and ringtones of Ferrari engines, in addition to
external themed Ferrari red color and emblem.

˜ ëcer has opted for ëndroid 2.1 VS on the Ferrari phone speed is
key as they are dealing with Ferrari. Running a 768MHz
Snapdragon processor, 5 megapixel camera, MicroSD slot with
support for 32GB chips, Wi-Fi , Bluetooth, all connected to your
3G HSDPë network.

˜ Pricing is yet to be announced

˜ ëcer also released an update to their computing line with the

Ferrari Vne netbook.

˜ They have already launched laptop together



 


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˜ Vn December 15ǯ2005

˜ India budget airline company ëir Deccan got into a deal with
the Cafe Coffee Day chain.

˜ ës per the deal Cafe Coffee Day will now become the single
point vendor to supply a range of food and beverages to the
passengers on ëir Deccan flights.

˜ ëir Deccan passengers will receive discounts on purchase of

merchandise like coffee powder and gift packs at all Cafe Coffee
Day outlets in airports.

˜ To avail the offer passengers would be required to show their

boarding passes for this offer.

˜ ënd they planned to cover all the 46 destinations.

 
 


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 !!
˜ Major players in FMCG sector have turned towards rural areas,
slowly emerging as potential market.

˜ FMCG companies are organizing beauty contests to promote their

products and increase sale.

˜ The FMCG companies is now taking this competition to

approximately 1,000 villages across five states, Uttar Pradesh,
Punjab, Bihar, Rajasthan and Madhya Pradesh.

˜ Biggies like Cavin Kare and Dabur are also not far behind in the race
of attracting the valuable customers of small town who have a
constant urge to look like models and bollywood beauties and
become stunning Sushmitas and ëishwaryas of their localities.


 


    

   
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„
"

˜ The Company has an array of personal and skin
care products to offer and there are lots of takers
in villages.

˜ Cavin Kare has come up with sachets and one

time use packets which are available at affordable
prices.

˜ u 
 


u

˜ Show reachd out to women in almost 178 villages

and towns across Uttar Pradesh.


 
˜ Dabur held a beauty pageant in 2007 in 150 villages in Uttar Pradesh
and Punjab, the show was a big hit as almost 7,500 women participated
in the contest.

˜ Company is now taking this competition to approximately 1,000

villages across five states, Uttar Pradesh, Punjab, Bihar, Rajasthan and
Madhya Pradesh.
m 
  
„


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˜ Domestic FMCG companies are now looking at ayurveda to drive growth for their
products.

˜ ënalysts attribute the rising interest in ayurveda to the fact that consumers are now more
health conscious and prefer medicines with no-side effects

˜ Major FMCG firms including Dabur and Emami are stepping up focus on their ayurveda
portfolio.

˜ In addition to launching newer products and extending their existing brands to other
categories, the companies are also setting up their own health camps and ayurveda
centres for consultation.

˜ Dabur and Emami are looking to enter the `services' sector with their range of health
camps, spas and gyms.


 


.   .  
-




 %

˜ Dabur is rolling out new products in ëyurvedic range

˜ Charted out a strategy for its consumer healthcare

division (CHD) business wherein it is looking to double
the base of its ayurvedic cough and cold brand Honitus,.
The company is reviewing its focus on its CHD business
based on the 37.8 per cent growth that the division
recorded in the previous fiscal.

˜ Further, Dabur has also identified focus areas for its CHD
business in Maharashtra, Gujarat, Karnataka and Kerala.

˜ Dabur would be expanding its `Dabur ëyurvedic Centres'

where doctors provide free consultation to patients.

˜   @   

   
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  @ @@   @    
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˜ Kolkata-based FMCG company Emami is increasing
thrust on ëyurvedic products.

˜   @  
  @   @ @  @
@ 


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˜ Further, ayurveda allows the company the flexibility to

expand into the services sector and explore synergies
with their product portfolio.

˜ Emami is test marketing its ayurveda spas and clinics in

Kolkata


 


.   
.  -


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˜ Considering to open a range of pharmacy stores, which will
sell ayurvedic medicines under the brand Tulsi and sell
prescription drugs and homeopathy medicines. (ët
present, Tulsi operates out of Big Bazaar in Mumbai)

˜ Pantaloon-owned Health Village is into fitness related

equipment and products including provision for gyms,
yoga and spas.

˜ Pantaloon's Turmeric brand will sell beauty products such

as cosmetics, skin care, fragrances and aromatherapy

˜ 

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˜ ëfter FMCGs, food and entertainment, pharma retailing could well be
the next big hope in retail, with an increasing number of corporates
foraying into the segment.

˜ "Pharma retailing will follow the trend of becoming more organised

and corporatised as is seen in other retailing formats (food, apparel
etc)", says Vikas Bali, Principal, ë.T. Kearney (India) td.

˜ Points out ëravind Úagarajan, CEV ( ifespring and Tango), Dr

Morepen, "There has been an upward swing in personal expenditure on
healthcare. The Indian consumer is getting more and more concerned
about his health, and retail would help provide the consumer with
greater choice."

The Hindu Business Line 6 )#7)8 )

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ë few corporates who have already forayed into this segment include

˜ Dr Morepen (with ifespring and soon to be launched Tango)

˜ ëpollo pharmacies,
˜ 98.4 from Global Healthline Pvt td,
˜ recently launched CRS Health from SëK Industries.
˜ Zydus Cadila and Cipla too are rumoured to have plans for this
segment.
˜ In the south, RPG group's Health & Glow is already in this category,
though it is not a pure play pharma retailer but more in the health and
beauty care business.

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ëdvantages
˜ upscale shopping ambience at no extra cost

˜ Value added services like state-of-the-art pharmacy, a special diabetic

care section, self diagnostic equipment, natural foods, baby care
products, skin care, toiletries,etc

˜ when a consumer usually visits a chemist with a prescription for a

medicine, it tends to be unavailable and a substitute is offered in turn
(the brand which brings in higher margins for the chemist). This
situation can be avoided at a branded store.

˜ analysts say that branded outlets would co-exist hand-in-hand and not
result in the phasing out of the chemists because such outlets would
cater largely to the upper and middle-end of the population.
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˜ From being a portable option for executives, the laptop is now striking a strong
note with regular consumers.

˜ Seeing huge sales, brands are pushing style, feature varied, price friendly
choices

˜ The number of brands vying for a share in the expanding laptop pie has gone
up manifold. Brands such as Toshiba, G, Samsung, Sony, MSI, ësus, Fujitsu,
Panasonic and Indian brands such as Zenith, Sahara, Intex, have come in with
laptop and netbook options for every kind of aspiration and pocket power, in
addition to the already present HP-Compaq, IBM, ëcer, HC , Dell and enovo.

˜ www.hindustantimes.com/ ifestyle-laptops/ërticle1-617377.aspx
˜ ës Ketan Patel, head, mobility business, HP India, said, DzConsumer
trends with computers, especially laptops, are changing very fast.
Things like style quotient, body colours, excellent sound and graphics
quality, besides the regular stuff including internet access, are
becoming important as more consumers opt for laptops.dz

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˜ Mobile gaming industry is catching the Indian

consumerǯs fancy.

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˜ Raging thunder - Sony Ericsson W580i
˜ Uno Ȃ Úokia Ú96
˜ Galcon Ȃ ëpple iPhone
˜ Manala Ȃ Úokia Ú-95
˜ FS5 Ȃ Sony Ericsson C905
Technical support through
social networking
Emerging trends:
m 
 
 
 

+
 ,-§ell, JetBlue, Bank of ë erica, Co cast,

Starbucks)
A Bankofëmerica is famous for answering
Dzsupport callsdz on Twitter within minutes
so itǯs almost like a real-time support
system.

@  @  @@  m 

@ 
   and Bank of ëmerica
are using something called Service Cloud,
a web-based application from
Salesforce.com, that allows reps to answer
Twitter based customer support requests
in seconds
 

   
 

ƒ @ 
 etǯs say the customer has a problem with his Dell hardware so he
writes a tweet describing the issue.

ƒ @ 
 The Dell support team is actively monitoring Twitter conversations around
Dell products through the Service Cloud application. They can setup custom Twitter
searches inside Salesforce (like Dzdell laptopsdz or Dzdell monitordz) so even if the tweet is
not directly addressed to Dellǯs official account on Twitter, it will still show up in Service
Cloud.

ƒ @ 
. ë member of the Dell support team will now create a new
case from the tweet with a click.

ƒ STEP4:The Salesforce app will intelligently parse the tweet and all the visual
information that may be embedded in the tweet (like product pictures and
customerǯs location) is also added to the case as seen in the following
screenshot.
˜ @ 
 Úow the rep. will send a public tweet to the
customer with an hyperlink to the knowledgebase article
and all this is again done using the Service Cloud app
itself. Salesforce for Twitter is also integrated with bit.ly so
support teams can also track clicks in tweets

˜ @ 
 The customer will instantly see the response from

Dell in his timeline and he can following the link in the
tweet for a more detailed solution. Done!
%wëÑ#ëw" %Ú
·iral arketing ca
aigns-
Case-WILL IT BLEN§E!!!!!!!!(Blendtec)
ƒ The Blendtec© ³Will it Blend?´ series of viral videos started when
then-new Marketing Director George Wright found out that CEO Tom
Dickson and the R&D team had a practice of blending up wooden
boards to test product toughness.

ƒ Wright had an idea to shoot video of the operation and post it online.

ƒ He invested under $100 in supplies and convinced Dickson to blend

up other things on camera. 186 videos later, Blendtec¶s retail sales are
up a reported 700 percent,

ƒ Its YouTube site has 200,000+ subscribers, and it has been featured
on major mainstream media outlets like The Today Show, The Tonight
Show, The History Channel, The Wall Street Journal and others.
ƒ m



m
 



 




m  

 
  



 


ƒ mre-videos, Blendtec was subject to the following

equation: Great products + Weak branding = Weak sales

ƒ Retail Sales -700 percent increase

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cOUR SQUARE-a step forward in the GmS
technology(Geomarketing)

ƒ Global positioning satellites have gone universal, and not

just in the numbers sense. coursquare, the GmS enabled
application touted as a sort of Twitter 2.0.

ƒ cc 
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MTV wants MTV and VH1 viewers to be able to track
the moves of their favourite reality TV stars. Through
MTV's relationship with coursquare, personalities from
shows such as Jersey Shore, The Hills, The City and Real
World: New Orleans will receive 'celebrity mode'
coursquare accounts that are publicly accessible to fans.
.

 !

ƒ Starbucks is one big brand that has embraced social media
and so it's no surprise that it brewed up a presence on
coursquare. Caffeine addicts can become coursquare
'maristas' by checking in at five different Starbucks
locations. Starbucks is also considering ways to reward
customers who check-in

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ƒ One company that is already rewarding customers for
checking in on coursquare is yogurt chain Tasti D-
Lite. It allows members of its TreatCards loyalty card
program to earn extra points by connecting their
TreatCards to their coursquare accounts and letting
the world know when they make a purchase
w Ú„&#m%Ú
  „

˜ A revolutionary concept to change the face of business
process outsourcing. Energy efficiency and Cost savings
form to be the two most important sides of green
computing. few green computing trends:

˜ 
+



 By far the most
important trend, especially for servers, virtualization also is
increasingly used for storage and server network
environments.

˜ „   $
". You can basically purchase a piece of
'net' from someone else, who is then responsible for the
security, power, and care and maintenance. It's also cheap,
depending on the scale, sometimes as little as $5 a month
for an unlimited amount of backup storage
˜ *
  $ 
 (also known as intelligent compression
or single-instance storage. New technology eliminates this
waste, drastically cutting the total data storage needed.

˜  "


 
! ùSolid-state disk is a huge change in the
way that storage systems will be utilized. No moving parts
and is not magnetic, so it is a stronger, safer, faster way to
store and access data.