Scribd Logo
Upload

Welcome to Scribd!

  • Enter Pre Nu Reship

    Uploaded by

    Tambatkar
    2 views10 pages
    Rajan Singh Chandel is proposing opening a small poultry farm and integrated chicken shops and restaurant in Ghazipur, UP. There are currently 60-80 local chicken shops in the city with high entry and exit barriers. The market size is large with 68% of the population being non-vegetarian and consuming 100 customers across 4 outlets. The proposed business would have a 100% profit margin with an investment of 15-17 lakhs and the capital recovered within 3 years due to owning land in a prime location for the business.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Rajan Singh Chandel is proposing opening a small poultry farm and integrated chicken shops and restaurant in Ghazipur, UP. There are currently 60-80 local chicken shops in the city with high entry and exit barriers. The market size is large with 68% of the population being non-vegetarian and consuming 100 customers across 4 outlets. The proposed business would have a 100% profit margin with an investment of 15-17 lakhs and the capital recovered within 3 years due to owning land in a prime location for the business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views10 pages

    Enter Pre Nu Reship

    Uploaded by

    Tambatkar
    Rajan Singh Chandel is proposing opening a small poultry farm and integrated chicken shops and restaurant in Ghazipur, UP. There are currently 60-80 local chicken shops in the city with high entry and exit barriers. The market size is large with 68% of the population being non-vegetarian and consuming 100 customers across 4 outlets. The proposed business would have a 100% profit margin with an investment of 15-17 lakhs and the capital recovered within 3 years due to owning land in a prime location for the business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Presentation on Idea

    Rajan Singh Chandel


    Ideas
    •Opening a small Poultry Farm in town like
    ghazipur(up)

    • Integrated with four Chicken Shop in potential


    business area, and a non veg restaurant.
    Market Structure
    • Number of sellers-There are 60to80 local shop
    in the city
    • Entry / Exit Barriers-High entry level and high
    exit barriers
    • Degree of Differentiation- Price, service
    Market Size
    • Number of Consumers-Those who are non
    vegetarian(68% of population in city)
    • Quantity of Consumption- All over we deal
    100 customer in four outlets.
    • Minimum Size: Large domestic mkt - 2.1 m
    tonnes live weight consumed now year on
    year growth of 12 %, fourth largest worldwide,
    Market Share Attainable
    • Demand-68% of entire population

    • Degree of Fragmentation-Expanding business


    in farm house
    Profitability
    • Market Price-Rs.60
    • Cost Price-Rs.30
    • Profit Margins-100%
    Breakeven Period
    • Amount of Investment-15 to 17 lacks
    • Working Capital-low
    • Recovery of Capital Investment-Within 3 year
    Amount of Initial Investment

    • 1700000 lacks
    Competitive Advantage
    Location-I own 5 Accor land in Ghazipur
    THANK YOU

    You might also like