INTRAPRENEURSHIP

Puspandam Katias
Outline

 What intrapreneurship is?

 Why some corporation adopt it?
 Intrapreneurship vs. entrepreneurship
 The obstacle to intrapreneurship
Definition;
 Entrepreneurship within an existing business.
 The development within a corporation of
internal markets,
 Or autonomous or semi-autonomous business
units,
 that produce products, services, or
technologies in a unique way
 An opportunity for corporate managers to take
initiative & try new ideas.
 An internal corporate venture (ICV)
Corporate Entrepreneurship

 The process called corporate

entrepreneurship or intrapreneuring,
 The process of extending the firm’s
domain of competence
 And corresponding opportunity set
through internally
 generated new resources combination.
(Robert A. Burgelman)
Reasons

 Adapt quickly to changes in the

macroenvironment
 Diversity from the core business
 Conduct market experiments
 Train new managers & leaders
 Establish new channels of distribution
 Invest & profit from new venture creation.
The barriers
 Corporate bureaucracy
 Internal product competition
 Competing demands for resources
 Resistance to change
 Absence of “internal venture capitalists” for
guidance
 employees’ lack of ownership reduces
commitment
 Corporate environment not as free to creative
people as entrepreneurial environment.
Freedom factors

 The right to appoint oneself as an

intrapreneur.
 The right to stay with the venture
 The right to make decisions
 The right to appropriate corporate
slack
 The right to start small
Freedom factors (contd.)

 The right to fail

 The right to take enough time to
succeed
 The right to cross borders
 The right to recruit team members
 The right to choose