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  • Baron - Rewriting Indian Consumer Electronic Goods Marketing

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    surbhimahajan7
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    Baron has been in the consumer electronics business since the 1970s, originally distributing products under the Bush brand name. In 1994, Baron entered the Indian consumer durables market, competing with brands like Videocon, Philips, and Mirc Electronics. Baron initially offered the Akai color television, tying up with Akai Electric co., as Akai was a brand that transformed the Indian CTV industry with its affordable products. Baron offered low prices on Akai televisions to maintain high sales volumes in the Indian market.

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    Baron

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    Baron has been in the consumer electronics business since the 1970s, originally distributing products under the Bush brand name. In 1994, Baron entered the Indian consumer durables market, competing with brands like Videocon, Philips, and Mirc Electronics. Baron initially offered the Akai color television, tying up with Akai Electric co., as Akai was a brand that transformed the Indian CTV industry with its affordable products. Baron offered low prices on Akai televisions to maintain high sales volumes in the Indian market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    60 views4 pages

    Baron - Rewriting Indian Consumer Electronic Goods Marketing

    Uploaded by

    surbhimahajan7
    Baron has been in the consumer electronics business since the 1970s, originally distributing products under the Bush brand name. In 1994, Baron entered the Indian consumer durables market, competing with brands like Videocon, Philips, and Mirc Electronics. Baron initially offered the Akai color television, tying up with Akai Electric co., as Akai was a brand that transformed the Indian CTV industry with its affordable products. Baron offered low prices on Akai televisions to maintain high sales volumes in the Indian market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Baron - Rewriting Indian

    Consumer Electronic Goods


    Marketing

    Submitted by;
    Surbhi Mahajan(b28)
    Jinu Jose(b32)
    Rajeen Gupta(b34)
    Baron History

     The Mulchandani family had started its


    consumer electronics business in the 1970s. The
    group began with marketing and distributing
    products under the Bush brand name
     The Baron group entered the Indian consumer
    durables market in December 1994.
     Competitors Videocon, Philips and Mirc
    Electronics.
    Baron tied up with Akai Electric co.

     Baron's initial product offering,was anAkai


    colour television(ctv).
     Akai is the brand that changed the Indian
    CTV industry for ever. The 25000 crore Indian
    consumer durables market survived at one
    time because of Akai.
     Baron offered a low-priced product to
    maintain volumes.
    Baron tied up with Awai

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