“GREEN MARKETING”

AN EMERGING CONCEPT
FOR SUSTAINABLE DEVELOPMENT
 Why Green Marketing?

For the marketers

to utilize the
resources efficiently
without waste as
well as to achieve
the organization’s
objective.
Green marketing
Is the marketing of products that are
presumed to be environmentally safe.
It implies satisfying consumer needs and
wants with eco-friendly products.
It helps the business organization for
sustainable business growth.
Keys for Successful Green
Marketing
Being genuine-your business policies should
consistent with whatever you are actually doing.
Educating your customers-letting them know why
it matters.
Giving your customers an opportunity to
participate-letting the customer take part in positive
environmental action.
Use of a web site-is a convenient green marketing
method to keep customers informed about green
initiatives.
Benefits of Green Marketing
Initiatives taken up by business
organizations.
NTPC
IBM MAHINDRA GROUP
NOKIA

Sony
McDonald

Coca-cola

Microsoft HCL
Challenges for green marketing
Green products require renewable and recyclable
material, which is costly.
Majority of the people are not aware of green products
and their uses.
Requires a technology, which requires huge investment
in R&D.
Majority of the consumers are not willing to pay a
premium for green products.
Conclusion

The potential for economic growth through

green marketing is being increasingly
recognized worldwide for which the
customer’s perception is highly influenced by
the company’s image.