SONY...... make.

believe

Sony Corporation (Japanese: ソニー株式会社 Sonī Kabushiki Gaisha?) (TYO:

6758, NYSE: SNE), or commonly referred to as Sony, is a Japanese multinational
conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's
fifth largest media conglomerate with revenue exceeding ¥ 7.730.0 trillion, or
$78.88 billion U.S. (FY2008).[4] Sony is one of the leading manufacturers of
electronics, video, communications, video game consoles, and information
technology products for the consumer and professional markets. Its founders Akio
Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound,
and also from the English slang word "sonny", since they considered themselves to
be "sonny boys", a loan word into Japanese which in the early 1950s connoted
smart and presentable young men.[5]

Sony Corporation is the electronics business unit and the parent company of the
Sony Group, which is engaged in business through its eight operating segments –
Consumer Products & Devices (CPD), Networked Products & Services (NPS),
B2B & Disc Manufacturing (B2B & Disc), Pictures, Music, Financial Services,
Sony Ericsson and All Other.[6][7] These make Sony one of the most
comprehensive entertainment companies in the world. Sony's principal business
operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures
Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony
Ericsson, and Sony Financial. As a semiconductor maker, Sony is among the
Worldwide Top 20 Semiconductor Sales Leaders. The company's current slogan is
make.believe.Their former slogan was like.no.other.

Sony Corporation
ソニー株式会社

Type Public
TYO: 6758
NYSE: SNE
Industry Conglomerate

Founded May 7, 1946[1]

Founder(s) Masaru Ibuka

Akio Morita

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Key people Howard Stringer[1]

(Chairman, President & CEO
)
Ryoji Chubachi[2]
(Vice Chairman)
Masaru Kato[2]
(EVP & CFO)

Products Consumer & professional

electronic equipments
Communication &
information-related
equipments
Semiconductor
Electronic devices &
components
Battery
Chemicals
Sony Pictures Entertainment
Sony Music
Sony Computer
Entertainment
PlayStation
Blu-ray

Services Financial services

 Internet service

Revenue ▼ ¥7.214 trillion / $79.618

billion (2010)[3]

Operating ▲ ¥ 31.8 billion / $342

income million(2010)[3]

Net income ▲ ¥ −40.8 billion / −$437

million (2010)[3]

Total assets ▲ ¥11,218,375,331,922.92 /

$123.739 billion (2009)[4]

Total equity ▲ ¥2,769,446,663,186.11 /

$30.535 billion (2009)[4]

Employees 167,900 (as of March 2010)[1]

Subsidiaries List of the subsidiaries

Website Sony.net

Cyber-shot is a line of digital cameras made by Sony. The Cyber-shot range is well known for its
proprietary InfoLithium battery pack, the trademark Carl Zeiss lenses and overall design. Also,
all Cyber-shot cameras accept Sony's proprietary Memory Stick or Memory Stick PRO Duo
flash memory. Some high-end models have also supported CompactFlash. Newer Cyber-shot
cameras support SD and SDHC. All Cyber-shot models have a DSC prefix in their names, which
is an acronym for "Digital Still Camera".

D series
High-end series

 DSC-D700 (1998, 1344 x 1024)

 DSC-D770 (1999, 1344 x 1024)
[edit]F series
High-end series with swiveling lens and digital viewfinder

 sensor)[1]
 DSC-F55V (2000, 2.6 megapixel, 37 mm equivalent lens, 2x digital zoom, 1/1.8" sensor)[2]
 DSC-F88 (2004, 5.0 megapixel, 3x 38-114 mm equivalent zoom, 1/2.4" sensor)[3]
 DSC-F505 (1999, 5x 38-190 mm equivalent optical zoom, 1/2" sensor) [4]
 DSC-F505V (5x 38-190 mm equivalent optical zoom, 1/1.8" sensor)[5]
 DSC-F707 (2001, 5x 38-190 mm equivalent optical zoom, 2/3" sensor)[6]
 DSC-F717 (5x 38-190 mm equivalent optical zoom, 2/3" sensor)[7]
 DSC-F828 (2003, 8.0 megapixel, 7.1x 28-200 mm equivalent optical zoom, 4-color (RGBE) 2/3"
sensor)[8]
[edit]G series

 DSC-G1 (April 2007, 6.0 megapixel, 2GB internal storage, 3x optical zoom, face tracking
technology)
 DSC-G3 (January 2009, 10.0 megapixel, integrated Wi-Fi and web browsing, Carl Zeiss lens, 4x
optical zoom, face recognition)[9]

[edit]H series
Bridge digital camera series

 DSC-H1 (2005, 2.5" LCD, 5.1 megapixel, 12x optical zoom) [10]

 DSC-H2 (2006, 2" LCD, 6 megapixel, 12x optical zoom)[11]
 DSC-H3 (2008, 8.1 megapixel, 10x optical zoom, HDTV output) [12]
 DSC-H5 (2006, 3" LCD, 7.2 megapixel, 12x optical zoom) [13]
 DSC-H7 (2007, 2.5" LCD, 8.1 megapixel, 15x optical zoom) [14]
 DSC-H9 (2007, 3.0" tilting LCD touch panel, 8.1 megapixel, 15x optical zoom) [15]
 DSC-H10 (2008, 8.1 megapixel, 10x optical zoom)[16]
 DSC-H20 (2009, 3" LCD, 10.1 megapixel, 10x optical zoom)
 DSC-H50 (2008, 9.1 megapixel, 15x optical zoom)
 DSC-HX1 (2009, 9.1 megapixel, 20x optical zoom)
 DSC-H55 (2010, 14 megapixel, 10x optical zoom, Sony G Lens, Sweep Panorama, 720p HD
Video Recording)
 DSC-HX5 (2010, 10.2 megapixel, 10x optical zoom, Sony G Lens, Sweep Panorama, 1080i full
HD Video Recording, integrated GPS and compass)
[edit]L series

 DSC-L1 (2004, 4.0 megapixel, 3x optical zoom)[17]

[edit]M series
Compact cameras with a unique vertical-grip design and an articulated screen

 DSC-M1 (2004, 5.0 megapixel, 3x optical zoom)

 DSC-M2 (2005, 5.0 megapixel, 3x optical zoom)
[edit]N series

DSC-N1 (2005, 3" LCD touch panel, 8.1 megapixel, 3x optical zoom) [18]

 DSC-N2 (2006, 3" LCD touch panel, 10.1 megapixel, 3x optical zoom)[19]

[edit]P series

Ultra-compact cameras with distinctive rounded edge on one side

 DSC-P1 (2000, 1.5" LCD, 3 megapixel, 3x optical zoom) [20]

 DSC-P2
 DSC-P3
 DSC-P5
 DSC-P7 (3.1 megapixel, 3x optical zoom)[21]
 DSC-P8 (2003, 1.5" LCD, 3.1 megapixel, 3x optical zoom) [22]
 DSC-P9 (2002, 1.5" LCD, 4.0 megapixel, 3x optical zoom)
 DSC-P10 (2003, 1.5" LCD, 5.0 megapixel, 3x optical zoom)
 DSC-P12 (Same as DSC-P10, packaged with more accessories)
 DSC-P20 (2001–2002, 1.3 megapixel, 3x digital zoom)[23]
 DSC-P31 (2002–2003, 2 megapixel, 3x digital zoom)[24]
 DSC-P32 (3.2 megapixel, 1.6x digital zoom)[25]
 DSC-P41 (2004, 4.1 megapixel, fixed lens)
 DSC-P50 (2.1 megapixel, 3x optical zoom)
 DSC-P51 (2.1 megapixel, 2x optical zoom)
 DSC-P52 (2003, 3.2 megapixel, 2x optical zoom)
 DSC-P53
 DSC-P71 (2002, 3.2 megapixel, 3x optical zoom)[26]
 DSC-P72 (2003, 3.2 megapixel, 3x optical zoom)[27]
 DSC-P73 (2004, 4.1 megapixel, 3x optical zoom)[28]
 DSC-P92 (2003, 5 megapixel, 3x optical zoom)[29]
 DSC-P93 (2004, 5.0 megapixel, 3x optical zoom)[30]
 DSC-P100 (2004, 5.1 megapixel, 3x optical zoom)[31]
 DSC-P120 (special edition version of DSC-P100)
 DSC-P150 (2004, 7.2 megapixel, 3x optical zoom)
 DSC-P200 (2005, 2" LCD screen, 7.2 megapixel, 3x optical zoom) [32]
[edit]R series
Bridge digital camera with APS-C Image sensor format

 DSC-R1 (2005–2006, 10.3 megapixel. 5x 24-120 mm equivalent optical zoom, first Cyber-shot to

use CMOS)[33][34]
[edit]S series

The DSC-S85 was Sony's first 4 megapixel consumer-level digital camera.

 DSC-S30 (2000, 1.3 megapixel, 3x optical zoom)

 DSC-S40 (2005, 4.0 megapixel, 3x optical zoom)
 DSC-S50 (2005, 2.1 megapixel, 3x optical zoom)
 DSC-S60 (2005, 2" LCD, 4.0 megapixel)[35]

 DSC-S70 (2000, 3.3 megapixel)[36]

 DSC-S75 (2001, 3.3 megapixel)[37]
 DSC-S80 (2005, 4.1 megapixel, 3x optical zoom)[38]
 DSC-S85 (2001, 4.1 megapixel)[39]
 DSC-S90 (2005, 4.1 megapixel, 3x optical zoom)[40]
 DSC-S500 (6.0 megapixel. 3x optical zoom)[41]
 DSC-S600 (2006, 6.0 megapixel. 3x optical zoom)[42]
 DSC-S650 (2007, 7.2 megapixel, 3x optical zoom)
 DSC-S700 (2007, 7.2 megapixel, 3x optical zoom)
 DSC-S730 (2008, 7.2 megapixel. 3x optical zoom)
 DSC-S750 (2008, 7.2 megapixel. 3x optical zoom)
 DSC-S780 (2008, 8.1 megapixel. 3x optical zoom)
 DSC-S800 (2007, 8.1 megapixel. 6x optical zoom)
 DSC-S930 (10.1 megapixel. 3x optical zoom)
 DSC-S950 (10.1 megapixel. 4x optical zoom)
 DSC-S980 (12.1 megapixel. 4x optical zoom)
[edit]T series
Ultra-thin compact cameras

 DSC-T1 (2004, 5.1 megapixel. 3x optical zoom) [43]

 DSC-T2 (2007, 2.7" LCD touch panel, 8.1 megapixel. 3x optical zoom, 4GB internal storage)
 DSC-T3 (2004, 2.5" LCD, 5.1 megapixels, 3x optical zoom) [44]
 DSC-T5 (2005, 2.5" LCD, 5 megapixel, 3x optical zoom) [45]
 DSC-T7 (2005, 2.5" LCD, 5.1 megapixel, 3x optical zoom) [46]
 DSC-T9 (2006, 2.5" LCD, 6 megapixel, 3x optical zoom) [47]
 DSC-T10 (2006, 2.5" LCD, 7.2 megapixel, 3x optical zoom)
 DSC-T11 (2004, 5.0 megapixel, 3x optical zoom)
 DSC-T20 (2007, 8.0 megapixel, 3x optical zoom)[48]
 DSC-T30 (2006, 3" LCD, 7.2 megapixel, 3x optical zoom) [49]
 DSC-T33 (2005, 5.1 megapixel, 3x optical zoom)
 DSC-T50 (3.0" LCD touch panel, 7.2 megapixel. 3x optical zoom) [50]
 DSC-T70 (2007, 8.1 megapixel, 3.0" LCD touch panel, 3x optical zoom)
 DSC-T75 (2007, 8.1 megapixel, 3.0" LCD touch panel, 3x optical zoom)
 DSC-T77 (Sep 2008, 10.1 megapixel, 3.0" LCD touch panel, 4x optical zoom)
 DSC-T90 (Mar 2009, 12.1 megapixel, 3.0" LCD touch panel, 4x optical zoom, 720p HD Movies)
 DSC-T100 (3.0" LCD, 8.0 megapixel. 5x optical zoom)[48]
 DSC-T200 (September 2007, 3.5" touch panel LCD, 8.1 megapixel, 5x optical zoom)
 DSC-T300 (March 2008, 3.5" touch panel LCD, 10.1 megapixel, 5x optical zoom)
 DSC-T500 (October 2008, 3.5" touch panel LCD, 10.1 megapixel, 5x optical zoom, 720p HD
Movies)
 DSC-T700 (September 2008, 3.5" touch panel LCD, 4 GB internal memory , 10.1 megapixel, 4x
optical zoom)[51]
 DSC-T900 (Mar 2009, 12.1 megapixel, 3.5" LCD touch panel, 4x optical zoom, 720p HD Movies)
 DSC-TX1 (3.0" touch panel 10.2 megapixel, 720p HD Movies, Sweep Panorama, 4x Optical
zoom, Personalisation)
 DSC-TX7 (3.5" touch panel 10.2 megapixel, 1080i Full HD Movies, Sweep Panorama, 4x Optical
zoom, Personalisation)
 DSC-TX5 (3.0" touch panel 10.2 megapixel, 720p HD Movies, Sweep Panorama, 4x Optical
zoom, Personalisation, Waterproof, dustproof, shockproof, freeze-proof)
[edit]U series

Sub-miniature camera

 DSC-U10
 DSC-U20
 DSC-U30 (2003, 2.0 megapixel)
 DSC-U40
 DSC-U50
 DSC-U60
[edit]V series
'Prosumer' level Bridge digital cameras

 DSC-V1 (2003, 1.5" LCD, 5.0 megapixel, 4x optical zoom) [52]

 DSC-V3 (2004, 2.5" LCD, 7.1 megapixel, 4x optical zoom) [53]
[edit]W series

Cameras using wide angle lens and special coating

 DSC-W1 (2004, 5.1 megapixel, Manual Mode, 3x optical zoom)

 DSC-W5 (2005, 5.1 megapixel, Manual Mode, 3x optical zoom)
 DSC-W7 (2005, 7.1 megapixel, Manual Mode, 3x optical zoom)
 DSC-W12 (2004, 5.1 megapixel, Manual Mode, 3x optical zoom)
 DSC-W30 (2006, 6 megapixel, NO Manual Mode, 3x optical zoom) [54]
 DSC-W35 (2007, 7.2 megapixel, NO Manual Mode, 3x optical zoom)
 DSC-W50 (2006, 6.0 megapixel, NO Manual Mode, 3x optical zoom)[55]
 DSC-W55 (2007, 7.2 megapixel, NO Manual Mode, 3x optical zoom)
 DSC-W70 (2006, 7.2 megapixel, NO Manual Mode, 3x optical zoom)
 DSC-W80 (2007, 7.2 megapixel, NO Manual Mode, 3x optical zoom, HDTV output)
 DSC-W90 (8.1 megapixel, 3x optical zoom)
 DSC-W100 (2006, 8.1 megapixel, Manual Mode, 3x optical zoom) [56]
 DSC-W110 (2008, 7.2 megapixel, NO Manual Mode, 4x optical zoom)
 DSC-W120 (2008, 7.2 megapixel, NO Manual Mode, 4x optical zoom)

 DSC-W130 (2008, 8.1 megapixel, NO Manual Mode, 4x optical zoom)

 DSC-W150 (2008, 8.1 megapixel, NO Manual Mode, 5x optical zoom)
 DSC-W170 (2008, 10.1 megapixel, NO Manual Mode, 5x optical zoom)

 DSC-W180 (10.1 megapixel, 3x optical zoom)[57]

 DSC-W200 (2007, 12.1 megapixel, Manual Mode, 3x optical zoom) [58]
 DSC-W210 (2009, 12.1 megapixel, NO Manual Mode, 4x optical zoom)
 DSC-W215 (2009, 12.1 megapixel, NO Manual Mode, 4x optical zoom)
 DSC-W220 (2009, 12.1 megapixel, NO Manual Mode, 4x optical zoom)
 DSC-W230 (2009, 12.1 megapixel, NO Manual Mode, 4x optical zoom)
 DSC-W270 (2009, 12.1 megapixel, NO Manual Mode, 5x optical zoom, HD Movie 720p)
 DSC-W290 (2009, 12.1 megapixel, NO Manual Mode, 5x optical zoom, HD Movie 720p)
 DSC-W300 (May 2008, 13.6 megapixel, Manual Mode, 3x optical zoom, HD Movie 640p) [59]
 DSC-W310 (2010, 12.1 megapixel, 4x optical zoom, 2.7˝ LCD)
 DSC-W320 (2010, 14.1 megapixel, 4x optical zoom, 2.7˝ LCD)
 DSC-W330 (2010, 14.1 megapixel, 4x optical zoom, 3.0˝ LCD)
 DSC-W350 (2010, 14.1 megapixel, 4x optical zoom, HD Movie 720p, 2.7˝ LCD)
 DSC-W370 (2010, 14.1 megapixel, 7x optical zoom, HD Movie 720p, 3.0˝ LCD)
 DSC-W380 (2010, 14.1 megapixel, 5x optical zoom, HD Movie 720p, 2.7˝ LCD)
 DSC-WX1 (2009, 10.2 megapixel, NO Manual Mode, 5x optical zoom, G Lens, Sweep
Panorama, G Lens, HD Movie 720p)[60]

Origin of name (SONY)

When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they
strongly considered using their initials, TTK. The primary reason they did not is that the railway
company Tokyo Kyuko was known as TKK.[10] The company occasionally used the acronym "Totsuko" in
Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing
that name. Another early name that was tried out for a while was "Tokyo Teletech" until Morita discovered
that there was an American company already using Teletech as a brand name. [14]

The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word Sonus which
is the root of "sonic" and "sound" and the other was "sonny," a familiar term used in 1950s America to call
a boy.[5] The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company
name didn't change to Sony until January 1958.[15]

At the time of the change, it was extremely unusual for a Japanese company to use Roman
letters instead of kanji to spell its name. The move was not without opposition: TTK's principal bank at the
time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic
Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to
any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval. [10]