Professional Documents
Culture Documents
Site Selection
Chapters 8 & 9
Location, Location,
Location!!!
Importance of location decision:
Requires complex decision making
Costs lots of $$
Little flexibility once a location has been
chosen
Attributes of location have a strong impact
on the retailer’s strategy
Criteria to be considered:
Accessibility
Locational advantages
Terms of occupancy
Legal considerations (e.g. environmental
considerations, zoning restrictions,
building codes, signs, licensing
requirements)
Checklist for Site Evaluations
Local Demographics
Retail Competition
Cost Factors
Retail Formats
Store-Based Nonstore-Based
Business Shopping
District Centers/Malls
Direct Interactive
Selling Internet
TV
Types of Leases
• Percentage
• Fixed - Rate
Maintenance-increase-recoupment lease -
used with either a percentage or fixed rate lease.
• Rent increases if insurance, property taxes, or
utility bills increase beyond a certain point.
Net lease - retailer is responsible for all maintenance
and utilities.
Prohibited Use Clause
Escape clause
• Allows the retailer to terminate its lease if sales don’t
reach a certain level after a specified number of years,
or if a specific co-tenant in the center terminates its
lease.
Environmental Issues
Retailers’ Protection
• Stipulate in the lease that the lessor is responsible
for removal and disposal of this material if it’s found.
• Retailer can buy insurance that specifically protects
it from these risks.
Other Legal Issues
GIS
(Data Aggregation and
Analysis via Computer)
Output
Maps and Other Displays
of Information
Retail
Retail Location
Location Theories
Theories
1. Retail Gravity Theory
2. Saturation Theory
3. Buying Power Index
Retail
Retail Location
Location Theories
Theories
Retail gravity theory
suggests that there are underlying
consistencies in shopping behavior
that yield to mathematical analysis
and prediction based on the notion or
concept of gravity.
Huff’s Gravity Model
S j Tij b
Pij n
S j Tij b
j 1
Where
Pij Probability of a customer at a given point of origin i traveling to a
particular shopping center j
S j Size of shopping center j
Pij = 1000 32
(1000 32) + (500 52) + (100 12)
Probability = .43
IRS = (H X RE)/RF
where IRS is the index of retail saturation
H is the number of households in the area
RE is the annual retail expenditures for a particular line of trade per household in
the area
RF is the square footage of retail facilities of a particular line of trade in the area
(including square footage of the proposed store)
Retail
Retail Location
Location Theories
Theories
Buying power index (BPI)
is an indicator of a market’s overall retail
potential and is composed of the
weighted measures of effective buying
income (personal income, including all
nontax payments such as social security,
minus all taxes), retail sales, and
population size.
Buying Power Index (BPI)
Source: The Census and You, U.S. Department of Commerce, Bureau of the Census.
Retail
Retail Location
Location Theories
Theories
Buying Power Index
BPI = 0.5(the area’s percentage of U.S. effective buying income)
+ 0.3(the area’s percentage of U.S. retail sales)
+ 0.2(the area’s percentage of U.S. population)
Buying Power
Other
http://www.mlb.ilstu.edu/ressubj/subject/business/home.htm
Identifying Communities with High Demand
Potential for Fast-Food Drive-In Restaurant
Demographic Desired Target
Characteristic Market Community A Community B
Population per over 400 375 423
Square Mile
Median Family Income over $31,000 $28,024 $32,418
% Population 14-54 over 60% 48% 63%
% White Collar over 50% 38% 54%
% People Living in 1-3 over 70% 61% 72%
Person Units
% Workforce Traveling over 75% 49% 74%
0-14 Minutes to Work
Average Annual over $600 $521 $619
Household Expenditure
on Eating Out