Questions:

1. Provide a clear and detailed explanation of the Marketing Strategy that Timex used in
order to become the world’s largest watch company. ( be sure to include all components that
make up a Marketing Strategy.
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2. Identify 3 different uncontrollable variables that have impacted on the watch industry in
this condensed history of this industry.
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3. In regards to the different approaches used in Target Marketing, identify which approach
is being used by Seiko AND, explain your answer using actual facts from the case.

Approach used : _____________________________

Explanation: __________________________________________________________________

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4. Texas Instruments was the first company that developed scientific electronic calculators.
What kind of basic opportunity did they pursue, when they introduced their accurate
electronic watches?
___________________________ Explain your answer:
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