SIMMS HOUSING

Diana Maravanyika
Priyo Prasetyo Chief Executive

Pramono officer

Kiki Djondo HR Manager

Alecia Hamilton-Jack
Financial Marketing Administration

Sasha-Brooke Hutson Manager Manager

SIMMS HOUSING
 OPPORTUNITIES AND IDEAS
EVALUATION
Compatibility Matrix

High idea attractiveness Low idea attractiveness

5 4 3 2 1
High compatibility 5 Student
Housing

4 Bookshop

3 British Organic
Food Cosmetic
s
2
Perfumer
y
1
Low compatibility
FEASIBILITY

Marketing it
Producing it
Organising it
Resourcing it
A Business Analysis - Checklist

Analytical Questions
Tick
• Does a Potential Market Segment Exist ?
• If so, what Size/value ?
• What is the PLC status ?
• What is the Growth Rate ?
• How inhabited is it ?
• Who are the Major Players ?
• What is the Structure ?
• Do we have a Competitive Advantage ?
• Can we consider it to be High or Low Risk ?
• Is it potentially High or Low Profitability ?
CONCLUSION
ALL QUESTIONS ARE
WELCOME?