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  • The Winning Streak of

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    Mangala Abeysekara
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    The document discusses the winning streak of a company and analyzes its competitive strategies. It examines the company's improvement in engineering and quality over time, ability to compete on price and value, and strong positioning in the market based on its physical, financial, and human resources as well as its brand identity. Diagrams are presented analyzing the company's position on Bowman's strategy clock and approaches to differentiation.

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    The document discusses the winning streak of a company and analyzes its competitive strategies. It examines the company's improvement in engineering and quality over time, ability to compete on price and value, and strong positioning in the market based on its physical, financial, and human resources as well as its brand identity. Diagrams are presented analyzing the company's position on Bowman's strategy clock and approaches to differentiation.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    9 views8 pages

    The Winning Streak of

    Uploaded by

    Mangala Abeysekara
    The document discusses the winning streak of a company and analyzes its competitive strategies. It examines the company's improvement in engineering and quality over time, ability to compete on price and value, and strong positioning in the market based on its physical, financial, and human resources as well as its brand identity. Diagrams are presented analyzing the company's position on Bowman's strategy clock and approaches to differentiation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 8

    The winning Streak of

    The journey so far…

    •Improvement of
    the engineering
    and quality of the
    product

    •Compete on
    Macro Environment
    Overcoming Hyper Competition
    Capability Analysis

     Physical Resources (Technology, Manufacturing plants in


    strategic locations, steady supply chain)
     Financial Resources (vast asset portfolio)
     Highly skilled human capital
     The identity of being powerful, reliable and luxurious
     Striking a balance between brand management and
    product management- creation of a loyal client base
    Positioning
    Competitive Strategies in
    BMW
    Bowman’s Strategy Clock
    Value/ Price Low Price Medium Price High Price

    High Added Value Hybrid Differentiation Focused


    Differentiation

    Mediocre Added Cost Leader


    Value

    Low Added Value Segment Specific Increased Price and Low Value

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