UNIQUE SELLING PROPOSITION

“A Unique Selling Proposition definition can be summarized in one short sentence;

Why buy yours instead of the others?”

In more detail, the Unique Selling Proposition (USP for short) is what sets your
products and/or services apart from your competitors. The catch is that the
proposition must offer your potential customers a specific benefit that they see as
attractive.Expressed as a single sentence that summarizes the essence of your
business, the Unique Selling Proposition serves as the theme of your marketing.

To create a Unique Selling Proposition, ask yourself, "What is it that my product or

service offers that my competitors' products or services don’t offer? Then ask
yourself what specific benefit this provides your customers.

Examples:

COMPANY UNIQUE SELLING PROPOSITON

Hallmark When you care enough to send the very best

Dominos Pizza delivered in 30 minutes or it's free

Pizza
FedEx When it absolutely, positively has to be there overnight

Nestle Pure Life

SLOGAN :

“ A catch phrase or small group of words that are combined in a special way to
identify a product or company.”

The benefit of a slogan is just that: The same memorable message can be used for
many purposes in many different media. A brief, catchy slogan can be placed in
advertisements, workplace posters, business cards and even on uniforms and
corporate stationery, providing a uniform, constant reminder of what makes the
company special. Slogans are particularly effective when you're trying to
communicate a major shift in strategy.

One way to get some guidance about your slogan is to look at the slogans used by
competitors. Ideally, yours should say something different from all of them, staking
out an area that rivals have ignored. A good slogan should also be memorable.

Not every company is ripe for a new slogan. If your firm is changing direction and is
uncertain about where it's going, wait until you have a firm strategy before trying to
come up with a slogan to express it.

Examples:

COMPANY SLOGAN

Ford "Better ideas. Driven by you."

Warid Life ka network.

Nike Just Do It

LG Life’s Good

Intel Intel Inside

Microsoft Be what’s Next

Note :

In short, slogan is a word or a phrase which can express or identiy the product or the
company whereas the unique selling proposition defines the benefite which the
particular product have ,and that benifite gives an edge over competitor’s products.