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 Who I am anticipating as an audience
G12-18 year olds.
G Male and female.
G Small screenings, schools, students.
G Not targeting a particular class, economically.

How I am tapping into this audience

G A teenage protagonist, adventure USP. Marketing research states
(click here for source) linking consumers to their products is a strong
way to target an audience.
G Non-gendered storyline. An adventure that anyone can relate to,
regardless of sex.
G Screening at my school. Short film festivals are also an option.
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Audience will predominantly be student orientated.
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G The film will be screened for free, where ever it is shown. Again, the
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USP of my film is an innovative fantasy, something that should appeal
to anyone.
 Screeningopportunities
There are a few opportunities where I will be able to showcase my film. This
information is important as it also aids me with making my poster.

G Camden School for Girls short film festival ʹ my film will definitely be shown
here. The screening will take place sometime in March. I will include this in my
poster.
G YouTube.com ʹ according to the information on TechCrunch, YouTube streams
over 80 billion videos a month. This translates to every single internet user
watching one video per day. I believe with YouTube I will be able to share the
video virally, thus easily being able to target an audience.
G Virgin Shorts Film Festival ʹ this screening allows budding film makers to show
their work to a wider audience on the web. I would certainly consider this as an
option to showcase my work.

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 Media Synergy

Media synergy is a useful way of promoting a film. By allowing other types of media to
conglomerate, my film can reach wider audiences. I would like to build up a climatic
opening to my film and will do so through a variety of means, just as big co-operations
do for their films. I will do so through the following;

G A film poster ʹ this will include release date, the opening screening at CSFG, my
production company Pioneering Productions and a critic͛s comment from our school͛s
sixth form magazine.
G A film review page in a magazine ʹ I will create a double page spread to put in a local
magazine (TBA). This will be a review encouraging people to view my film.

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 Film rating
As I am attempting to reach as broad an audience as possible (and also as I am
screening at a school), I must try and get a U (Universal) rating.

I have recently slightly changed my idea as it had come to my attention that it could
be perceived as glamorising drugs, something I really wanted to avoid. According to
the rules of the BBFC, any glamorisation with drugs will automatically attain a (15)
rating. I have therefore consciously made a slight change my idea to try and attract
my audience.

I will adhere strictly to the BBFC guidelines on ratings and make sure I rate my film
appropriately, as I believe this is an important convention of exhibiting films which
protects and advises.

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