Main image of back Spine – Conventional to all dvd digipaks as it is the The Purple background along with

cover. The artists as he first bit seens when dvds are on the shelves. We made black is our general house style/colour
walks away. ours with our house colours and put the artist name scheme. This connotes the mystery
and digipak title with its typography. behind this artist through the use of
darkness.
Convention –
Track list and
This style of typography is a big
special
part of the representation of the
features.
artist and will be synergised
throughout the products. The
typography represents him to be
very stylish, unique and
sophisticated.

Conventional Main image of the artist.

screenshots you would
have on a dvd digipak
to show the target
audience/buyers what
they are getting. These
shots will be ones
which are most
appealing the audience
to buy it.

This is the technical

specifications, such as
running time and
format etc.

Along the bottom is the

institutional
information such as MTV is the part of the
who produced and institutions which have DVD Format
Critic from MTV. The use of ‘MTV’ as
directed this digipak produced this digipak, D
a critic is because it has a familiarity
etc. again to directly aim our
to our target audience.
target audience.
The main image of
the inside cover
takes up the
whole inside
cover on the left
as it is used to
emphasise that he
is alone, just like
the title, but also
uses a shot from Colour is contrasted
the music video – with the background
Solo’ Ver Now. to create a unique
design which we had
The black all use for the inside of
around him is the digipak.
faded around him
to create the
darkness and
lonely feel around
him. Artist name and Title
with its primary
typography which we
believe is appealing
to the target
audience through its
unique design and
boldness to represent
the artist as strong
and smooth.

The background colours are contrasted

with the cd to create a unique design for
the inside of the digipak whilst sticking to
our house style.