TATA SKY ACTVE EDUCATION

SERVICES

SUBMITTED BY
SNEHA MORAB (FT-2K9-53)
 BRIEF INTRODUCTION

• DTH satellite television provider.

• TATA GROUP + STAR GROUP

• First Indian direct-to-home (DTH) service

provider to be awarded the ISO 27001:2005
accreditation(in 2009).
 TATA SKY “Actve” EDUCATIONAL
SERVICES
• ACTVE WIZKID : Games, art & craft , rhymes (For age
group 2-7 yrs).

• ACTVE STORIES : Animated stories from Jataka tales,

Panchatantra, Hitopadesha, Indian Mythology (For age
group 2- 10)

• ACTVE LEARNING : Quiz, General knowledge, (For age

group 3- 13)

• ACTVE ENGLISH: English tutorials for any age group

APPEAL OF THE ADVERTISEMENT

• “BADALTE INDIA KE BADALTE CLASSROOMS”

• “Naye style ke classrooms, jaha uniforms nahi hai”

- to indicate fun and interactive learning, without any
restrictions, no time boundations

• “Baccha chahe ek saal ka ho ya assi saal ka

admissions sab ke liye khule hai ”
- this service can be useful for any age group and
motivates learning for all age groups
•“Yaha Samose banate hue angrezi bhi seekh sakte
hai”
- All housewives can learn English, to become confident.
-This can help especially in rural areas.
- They can cook and learn.
• “Naani puchegi yeh kahani kaha suni”
- With new creative ideas , kids can make up their own
stories.
- Helps in improving communication skills.

• “Yaar hamare time pe aese classrooms kyon nahi

the”
- To give an emotional touch.
- Sense of regretting.
- To indicate how advance the technology is and how
useful it could be.
 MARKETING STRATEGY
• ASSOCIATED WITH TATA GROUP: known to be
trustworthy.

• GLOBAL POSITIONING: a joint venture between TATA

and STAR(UK based) , has a good global positioning.

• CELEBRITY ENDORESEMENT: associated with “Aamir

Khan” known as “Mr. Perfectionist”.

• ACTVE MASCOT: very attractive puppet.

• 4. Associated with many children to appeal to kids.

• 5. Content partnership with CARTOON NETWORK,

POGO etc.
 INFLUENCE ON BUYING BEHAVIOUR

• Declared India’s no.1 DTH service provider.

• Over 5 crore Tata Sky users and about 10 lakh homes

have adopted the Educational services.

• More than 850 schools have adopted the “Actve”

educational services ,including many schools in Indore.

• FEEDBACK: A wonderful tool to develop the looking

(visuals) , listening (auditory) , and moving
(kinesthetic ) skills.
THANK YOU