TV Monitoring

Rad
i o

t
Prin
media market knowledge provider

a best media auditor in the town

“mediatrack Pakistan” a Media
Monitoring & Media Research Company
providing monitoring and Media Research
Services to Advertisers, Advertising Agencies
and direct to Media from TV, FM Radio and
Print.
mediatrack research team has done depth
Media analysis from TV Medium for the
Month of April 2008. This time We focused
on TOP TV Channels.
We not only are providing our media
services in Pakistan but in India and UK as
well. Recently We have associate with
ADINDX India for Indian and International
Ads. We sign agreement also with Extreme
Information UK for Media Research (TV & Print)
services from Pakistan.
 TV
medium

TV Medium
In this study data is compiled from
all types of major TV Channels.
1) Terrestrial Channels
2) Satellite Channels
i) Business / News Channels
ii) Entertainment
iii) Infotainment
vi) Regional
Vii) Sports
etc

Mediatrack has its own satellite recording system around the clock
along with UPS and Generator support.

3
 TV
medium TOP 15 TV Channels (by consumed
time)
April 2008
# Channel Time (%
Share)
1AAJ TV 7.69%
2APNA CHANNEL 6.81%
3ARY DIGITAL 6.42%
4ARY ONE WORLD 9.24%
5BUSINESS PLUS 4.85%
6DAWN NEWS 3.84%
7EXPRESS NEWS 3.96%
8GEO ENTERTAINMENT 6.63%
9GEO NEWS 11.43%
10HUM TV 7.44%
11INDUS VISION 6.85%
12KTN 9.09%
13PTV 4.18%
14TV ONE 6.20%
15WASEB TV 5.37%
We have more than 35 TV Channel at our monitoring panel. But We select only 15
channel for analysis. The % figures are based on time consumed by the Channels.
mediatrack monitor the extra activity (Logo, Promo, Scrolls, Break bumpers etc) along
4
with pure commercial. A very minor extra activity was on Express News and Dawn
News. It is observed that Dawn do not telecast Logo and Scrolls on its Screen.
 TV
medium
Channel Share
April 2008

EXPRESSNews
4% DAWN News GEO News
PTV 4% 12%
B PLUS ARY One
4%
5% 9%
WASEB
5%

TV ONE
6% KTN
9%
ARY Digital
6% AAJ TV
GEO Ent HUM TV 8%
APNA INDUS Vision
7% 7%
7% 7%

12.00%

10.00%

8.00%

6.00%

4.00%

2.00%

5
0.00%
AAJ TV APNA ARY D ARY One B PLUS DAWN EXPRESS GEO Ent GEO HUM TV IV KTN PTV TV ONE WASEB
News
 TV
medium

Top Brands
April 2008
In this analysis We compile the data form
the Channels by recording and Monitoring
the channels on 24 hour basis. We take the
top 15 advertised Brands from each
Channel
By consumed time In seconds.
 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 ZONG 8.3
2 TELENOR TALK SHAWK 7.1
3 SUN OVER SEA CITY 6.0
4 MOBILINK JAZZ 4.3
5 U FONE PREPAY 3.8
6 SPRITE 3 G 2.8
7 GREEN STAR 2.5
8 HOOR BEAUTY SOAP 2.4
9 TELENOR 2.3
10 COCA COLA 2.3
11 ARIEL ENZY MAX 2.1
12 SAFE GUARD COMPLETE 5 2.0
13 MINISTRY OF HEALTH 2.0
14 SATHI PROMOTIONAL 1.9
15 JOHNSONS BABY SHAMPOO 1.9
 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 LG KG 288 MOBILE 4.6

GEO 2 LG KG 290 MOBILE 4.0

News 3 MORTEIN PRODUCTS 2.9

4 MITSUBSHI AIR CONDITION 2.9
5 TELENOR TALK SHAWK 2.8

6 HYDERABAD CITY 2.4

7 LG SUPER SLIM TV 2.3
8 BERGER PAINT 2.1
9 ZONG 2.0
10 LG AIR CONDITION 1.9
11 SUZUKI SPRINTER ECO 1.9
12 LU BAKERI BISCUITS 1.9

13 NOKIA 1200 & 1208 1.8

14 SUN OVER SEA CITY 1.7
15 LG KG 270 MOBILE 1.6
 TV
medium
TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 MOBILINK JAZZ 10.2

2 NOKIA 1200 & 1208 9.8
3 SAFE GUARD COMPLETE 5 7.7
4 LG KG 288 MOBILE 4.7
5 ZONG 4.1
6 LG KG 195 MOBILE 3.1
7 SABRO AIR CONDITION 2.7
8 HAIER & HAIER PRODUCTS 2.6
9 PEEK FREANS SANDWICH BISCUITS 2.4
10 KISAN BANASPATI 2.2
11 HOOR BEAUTY SOAP 2.1
12 MUNCHER CHIPS 2.0
13 KASB BANK 1.9
14 LG VIEWTY MOBILE 1.7
15 TAPAL FAMILY MIXTURE TEA 1.7

9
 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME %
Share
1 LG AIR CONDITION 6.6

2 LG KG 288 MOBILE 6.3

3 LG KG 195 MOBILE 5.3

4 NOKIA 1200 & 1208 4.5

5 PEL PRODUCTS 4.4

6 ZONG 3.1

7 NOKIA MOBILE 2.6

8 LG KG 276 MOBILE 2.5

9 LG KG 290 MOBILE 2.4

10 LG SUPER SLIM TV 2.4

11 DOLLAR EAST EXCHANGE 2.4

12 DOCTOR TOOTH PASTE 2.0

13 SITARA CORPORATE 1.8

14 COCA COLA 1.8

15 CHINA MOBILE 1.7

10
 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 PEEK FREANS SANDWICH BISCUITS 9.8

2 PEEK FREANS RIO BISCUITS DOUBLE TREAT 7.4

3 LG AIR CONDITION 7.3

4 MOBILINK JAZZ FEVER 4.4

5 LG KG 288 MOBILE 4.2

6 MOBILINK JAZZ 4.1

7 TELENOR PERSONA 4.0

8 LG KG 195 MOBILE 3.6

9 ICI DULUX GLOSS FINISH 3.4

10 CHINA MOBILE 2.9

11 NOKIA MOBILE 2.9

12 SABRO AIR CONDITION 2.5

13 AQUA FINA PURE WATER 2.5

14 COCA COLA 2.4

15 MOBILINK AWARD 2.4

 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 LG KG 288 MOBILE 14.0

2 NOKIA 1200 & 1208 12.6

3 LG KG 195 MOBILE 9.1

4 MZ SAMSUNG C160 8.5

5 HYDERABAD CITY 7.4

6 KASHMIR BANASPATI 5.2

7 MZ SAMSUNG E250 3.4

8 MZ SAMSUNG C450 2.8

9 MOBILINK JAZZ FEVER 2.7

10 MADIHA ASSOCIATES GREEN CITY 2.2

11 MOBILINK JAZZ 2.0

12 SAMSUNG MOBILE 2.0

13 WAHID SQUARE 1.8

14 IGI FINANCIAL SERVICES 1.8

15 BONUS TRISTAR 1.7

 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 FIRST CAPITAL EQUITIES LIMITED 17.4

2 KISAN BANASPATI 7.5
3 DAWLANCE AIR CONDITION 7.4
4 EMAAR PAKISTAN 5.2
5 GOVERNMENT OF PAKISTAN 4.3
6 SHAHEEN INSURANCE 4.1
7 ZONG 4.0
8 CDC 3.8
9 IGI FINANCIAL SERVICES 3.6
10 NATIONAL INVESTMENT TRUST 3.4
11 CHINA MOBILE 3.2
12 TELENOR MOBILE TV 3.0
13 SUN OVER SEA CITY 3.0
14 ICI DULUX WEATHER SHILED 3.0
15 PSO PUMP 2.2
 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 ZONG 5.9
2 SONY ERICSSON W200I 4.6
3 PEPSI COLA 4.0
4 TELENOR DJUICE GURU 3.8
5 WALLS MOO ICE CREAM 3.3
6 NESTLE EVERYDAY 3.1
7 BROOK BOND SUPREME TEA 3.0
8 MOBILINK JAZZ 2.9
9 NOKIA MOBILE 2.6
10 TELENOR TALK SHAWK 2.4
11 HILAL PAN PASAND CANDY 2.3
12 MOBILINK JAZZ FEVER 2.1
13 LIFEBUOY SOAP 2.1
14 NESTLE STRAWBERRY YOGARD 2.0
15 PEL PRODUCTS 2.0

14
 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 GEO FILMS REVIVAL OF CINEMA 10.2

2 SAFE GUARD COMPLETE 5 5.6

GEO Ent 3 MITSUBSHI AIR CONDITION 5.4

4 KURKURAY 4.5

5 NOKIA 1200 & 1208 4.0

6 NOKIA MOBILE 3.8

7 MOBILINK JAZZ FEVER 3.1

8 SUCRAL 2.9

9 TELENOR TALK SHAWK 2.8

10 MILK PACK MILK 2.6

11 BERGER PAINT 2.6

12 MOBILINK JAZZ BUDGET 2.5

13 DAWLANCE AIR CONDITION 2.2

14 FIRE RECORD 2.0

15 ROSE PETAL TISSUE 1.7

 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 SUNSILK SHAMPOO 5.0

2 PEPSI COLA 3.7

3 ENERGILE 3.4

4 WALLS MOO ICE CREAM 3.0

5 PEL PRODUCTS 3.0

6 CLEAR SHAMPOO 2.9

7 ZONG 2.8

8 SURF EXCEL 2.7

9 WALLS CORNETTO ICE CREAM 2.5

10 PIZZA HUT 2.2

11 BROOK BOND SUPREME TEA 2.2

12 PEEK FREANS SANDWICH BISCUITS 2.1

13 POWER CEMENT 2.1

14 KNORR NOODEL 2.0

15 HILAL PAN PASAND CANDY 2.0

 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 SAFE GUARD COMPLETE 5 13.9

2 PANTENE PRO V SHAMPOO 5.0

3 ZONG 4.5

4 SUN SIP LIMOPANI 3.5

5 HEAD & SHOULDER SHAMPOO 3.5

6 BERGER PAINT 3.4

7 ARIEL ENZY MAX 3.2

8 HILAL PAN PASAND CANDY 3.2

9 NOKIA 1200 & 1208 3.1

10 TELENOR SONG 3.0

11 COCA COLA 2.9

12 SPRITE 3 G 2.7

13 TELENOR TALK SHAWK 2.7

14 LU TUC BISCUITS 2.6

15 NOKIA MOBILE 2.3

 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 HILAL PAN PASAND CANDY 9.1

2 DOCTOR TOOTH PASTE 6.2

3 NESTLE STRAWBERRY YOGARD 5.4

4 OLIVIA BLEACH CREAM SACHET PACK 5.1

5 LIFEBUOY SOAP 5.1

6 SUNSILK SHAMPOO 4.8

7 SAFE GUARD COMPLETE 5 4.7

8 ENERGILE 4.1

9 SUN SIP LIMOPANI 4.1

10 JOHNSONS BABY SHAMPOO 3.7

11 ROSE PETAL TISSUE 3.3

12 ARIEL ENZY MAX 3.2

13 BLUE BAND MARGARINE 2.6

14 SOYA SUPREME BANASPATI & OIL 2.3

15 HEAD & SHOULDER SHAMPOO 2.1

 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 HYDERABAD CITY 7.6

2 LG KG 288 MOBILE 5.3

3 BERGER SPD 5.1

4 LG AIR CONDITION 4.6

5 WAHID SQUARE 3.4

6 LG KG 290 MOBILE 2.6

7 KNORR NOODEL 2.5

8 SUNSILK SHAMPOO 2.2

9 ENERGILE 2.0

10 LG KG 195 MOBILE 2.0

11 LIFEBUOY SHAMPOO 1.9

12 ZONG 1.7

13 NOKIA 1200 & 1208 1.6

14 SUN OVER SEA CITY 1.6

15 MZ SAMSUNG C160 1.6

 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 LG KG 288 MOBILE 7.4

2 LG AIR CONDITION 5.4
3 TAPAL TAIZ DAM 4.4
4 MOBILINK JAZZ FEVER 3.8
5 LG KG 290 MOBILE 3.7
6 SUN SIP LIMOPANI 3.3
7 HILAL PAN PASAND CANDY 3.2
8 YAMAHA YB 100 MOTORCYCLES 3.0
9 MOBILINK JAZZ 3.0
10 NOKIA 1200 & 1208 2.9
11 ZONG 2.9
12 MOBILINK JAZZ BUDGET 2.8
13 BERGER SPD 2.7
14 YAMAHA JUNOON 2.7
15 HEAD & SHOULDER SHAMPOO 2.6
20
 TV
medium TOP 15 BRANDS (by time)
April 2008

# BRAND TIME % Share

1 TELENOR SONG 17.1

2 ENERGILE 6.8
3 BROOK BOND SUPREME TEA 5.5
4 YAMAHA YB 100 MOTORCYCLES 5.3
5 HOOR BEAUTY SOAP 4.8
6 TELENOR 4.6
7 HILAL PAN PASAND CANDY 4.4
8 YAMAHA JUNOON 4.4
9 ZONG 4.2
10 SUN SIP LIMOPANI 4.1
11 LIFEBUOY SHAMPOO 4.0
12 YAMAHA MOTORCYCLE 3.6
13 ENGLISH FAIRNESS SNOW 3.0
14 CHINA MOBILE 2.5
15 SATHI PROMOTIONAL 1.9
 TV
medium

Top Player / Advertiser

April 2008

In this analysis We compile the data form

the Channels by recording and Monitoring
the channels on 24 hour basis. We take the
top 15 Advertisers from each Channel by
consumed time In seconds.
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 TELENOR PAKISTAN 11.8

2 CHINA MOBILE 10.0
3 UNILEVER PAKISTAN LTD 8.3
4 PROCTER & GAMBLE PAKISTAN 6.3
5 THE COCA COLA EXPORT CORP 6.3
6 SUN BUILDERS & DEVELOPERS 6.0
7 MOBILINK PAKISTAN 5.8
8 PAK TELECOM MOBILE LIMITED 4.9
9 SOCIAL MARKETING PAKISTAN LTD 4.4
10 AZHAR CORPORATION 3.8
11 NESTLE MILKPAK LIMITED 3.7
12 GOVERNAMENT OF PAKISTAN 3.5
13 CONTINENTAL BISCUITS 3.0
14 COLGATE PALMOLIVE PAKISTAN 2.6
15 NOKIA PAKISTAN 2.2
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 LG ELECTRONICS 17.8
GEO 2 RECKITT BENCKISER PAKISTAN 5.4
News 3 PROCTER & GAMBLE PAKISTAN 4.2
4 TELENOR PAKISTAN 4.2
5 MOBILINK PAKISTAN 4.1
6 ORIENT GROUPS OF COMPANY 3.8
7 CONTINENTAL BISCUITS 3.6
8 CHINA MOBILE 2.5
9 REAL MARKETING 2.5
10 AZHAR CORPORATION 2.4
11 PEPSI COLA INTERNATIONAL 2.4
12 BERGER PAKISTAN 2.1
13 NOKIA PAKISTAN 2.0
14 PAK SUZUKI MOTOR COMPANY (LTD) 1.9

15 SUN BUILDERS & DEVELOPERS 1.7

 TV
medium
TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 LG ELECTRONICS 13.2
2 MOBILINK PAKISTAN 11.7
3 NOKIA PAKISTAN 9.8
4 PROCTER & GAMBLE PAKISTAN 7.9
5 CHINA MOBILE 5.4
6 HAIER PAKISTAN 5.1
7 ENGLISH BISCUITS MANUFACTURERS 5.0
8 AZHAR CORPORATION 3.8
9 SAMSUNG ELECTRONICS 2.9
10 MADINA ENTERPRISES 2.3
11 TAPAL TEA PVT LTD 2.1
12 PAK TELECOM MOBILE LIMITED 2.1
13 KASB BANK LTD 1.9
14 TELENOR PAKISTAN 1.5
15 PAKISTAN STATE OIL 1.5

25
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME %
Share
1 LG ELECTRONICS 27.1
2 NOKIA PAKISTAN 7.1
3 PAK ELECTRON LTD 4.8
4 CHINA MOBILE 4.8
5 MOBILINK PAKISTAN 3.6
6 SONY PAKISTAN (PVT)LTD 2.9
7 THE COCA COLA EXPORT CORPORATION 2.8

8 MOHAMMAD DIN & SONS 2.7

9 ICI PAKISTAN LTD 2.6
10 DOLLAR EAST 2.4
11 SITARA TEXTILE MILLS LTD 2.3
12 ARY GROUP 2.2
13 PEPSI COLA INTERNATIONAL 2.1
14 AZHAR CORPORATION 2.0
15 ANSAR HARFORD LONDON
26
2.0

ARY Group covers Product like ARY Jewelry, ARY Calling Cards, Sahoolat card etc
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 ENGLISH BISCUITS MANUFACTURERS 17.7

2 LG ELECTRONICS 15.0

3 MOBILINK PAKISTAN 12.9

4 TELENOR PAKISTAN 6.0

5 ICI PAKISTAN LTD 5.5

6 CHINA MOBILE 5.2

8 PEPSI COLA INTERNATIONAL 3.3

9 NOKIA PAKISTAN 2.9

10 HAIER PAKISTAN 2.4

11 THE COCA COLA EXPORT CORPORATION 2.4

12 INTERNATIONAL GENERAL INSURANCE 2.3

13 CONTINENTAL BISCUITS 2.2

14 NATIONAL SAVING CENTER 2.0

15 UNITED MOBILES (PVT) LTD 1.8

 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 LG ELECTRONICS 24.4
2 SAMSUNG ELECTRONICS 13.8
3 NOKIA PAKISTAN 12.9
4 REAL MARKETING 8.3
5 UNITED INDUSTRIES LTD 5.2
6 COLGATE PALMOLIVE PAKISTAN 4.9
7 MOBILINK PAKISTAN 4.7
8 MOBILE ZONE 2.8
9 INTERNATIONAL GENERAL INSURANCE 2.4

10 MADIHA ASSOCIATES 2.2

11 ARIF BUILDERS PVT LTD. 1.8
12 PARACHA TEXTILE MILLS 1.7
13 SC JOHANSON PAKISTAN 1.1
14 TELECOM LIMITED 1.1
15 EMIRATES GLOBAL ISLAMI BANK 1.0
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 FIRST CAPITAL EQUITIES LIMITED 17.4

2 MADINA ENTERPRISES 7.5
3 DAWLANCE 7.4
4 CHINA MOBILE 7.3
5 GOVERNAMENT OF PAKISTAN 6.5
6 EMAAR PAKISTAN INTERNATIONAL 5.2
7 INTERNATIONAL GENERAL INSURANCE 4.2
8 SHAHEEN INSURANCE COMPANY 4.1
9 CENTRAL DEPOSITORY COMPANY 3.8
10 NATIONAL SAVING CENTER 3.4
11 MOBILINK PAKISTAN 3.3
12 TELENOR PAKISTAN 3.0
13 SUN BUILDERS & DEVELOPERS 3.0
14 ICI PAKISTAN LTD 3.0
15 PAKISTAN STATE OIL 2.2
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 UNILEVER PAKISTAN LTD 13.0

2 CHINA MOBILE 7.5
3 TELENOR PAKISTAN 7.4
4 PEPSI COLA INTERNATIONAL 7.2
5 NESTLE MILKPAK LIMITED 7.0
6 MOBILINK PAKISTAN 6.6
7 SONY PAKISTAN (PVT)LTD 5.0
8 NOKIA PAKISTAN 4.2
9 LG ELECTRONICS 3.8
10 ENGLISH BISCUITS MANUFACTURERS 3.1
11 HILAL CONFECTIONERIES (PVT) LTD 2.3
12 KINGS FOOD (PVT) LTD 2.2
13 PAK TELECOM MOBILE LIMITED 2.2
14 PAK ELECTRON LTD 2.0
15 ABBOTT LABORATORIES OF PAKISTAN 1.8

30
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 MOBILINK PAKISTAN 8.3

GEO Ent 2 NOKIA PAKISTAN 7.8

3 PROCTER & GAMBLE PAKISTAN 7.4

4 PEPSI COLA INTERNATIONAL 7.4

5 ORIENT GROUPS OF COMPANY 5.5

7 TELENOR PAKISTAN 4.1

8 NESTLE MILKPAK LIMITED 4.0

9 COLGATE PALMOLIVE PAKISTAN 3.3

10 BERGER PAKISTAN 2.6

11 DAWLANCE 2.3

12 UNILEVER PAKISTAN LTD 2.2

13 PAK TELECOM MOBILE LIMITED 2.1

14 PACKAGES LTD 1.7

15 THE COCA COLA EXPORT CORPORATION 1.7

 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 UNILEVER PAKISTAN LTD 23.7

2 PEPSI COLA INTERNATIONAL 8.2
3 CHINA MOBILE 4.3
4 NESTLE MILKPAK LIMITED 4.3
5 RAFHAN BEST FOOD (PVT) LTD 4.2
6 COLGATE PALMOLIVE PAKISTAN 4.2
7 ENGLISH BISCUITS MANUFACTURERS 3.3
8 PAK ELECTRON LTD 3.2
9 TELENOR PAKISTAN 3.1
10 KINGS FOOD (PVT) LTD 3.1
11 PIZZA HUT 2.2
12 HILAL CONFECTIONERIES (PVT) LTD 2.2
13 POWER CEMENT 2.1
14 PAK TELECOM MOBILE LIMITED 2.0
15 CHAUDHRY DAIRIES LTD 2.0
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 PROCTER & GAMBLE PAKISTAN 27.1

2 TELENOR PAKISTAN 8.9
3 CONTINENTAL BISCUITS 7.4
4 CHINA MOBILE 6.6
5 THE COCA COLA EXPORT CORPORATION 5.6
6 NOKIA PAKISTAN 5.4
7 UNILEVER PAKISTAN LTD 4.9
8 PEPSI COLA INTERNATIONAL 4.5
9 KINGS FOOD (PVT) LTD 3.5
10 BERGER PAKISTAN 3.4
11 HILAL CONFECTIONERIES (PVT) LTD 3.2
12 NESTLE MILKPAK LIMITED 2.9
13 PAK TELECOM MOBILE LIMITED 2.1
14 ENGLISH BISCUITS MANUFACTURERS 2.0
15 ABBOTT LABORATORIES OF PAKISTAN 1.9
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 UNILEVER PAKISTAN LTD 15.3

2 PROCTER & GAMBLE PAKISTAN 11.9
3 NESTLE MILKPAK LIMITED 11.6
4 HILAL CONFECTIONERIES (PVT) LTD 9.4
5 ANSAR HARFORD LONDON 6.2
6 ENGLISH LABORATORIES (PVT) LTD 5.9
7 MASKATIA 5.2
8 RAFHAN BEST FOOD (PVT) LTD 4.1
9 KINGS FOOD (PVT) LTD 4.1
10 JOHNSONS & JOHNSONS 3.7
11 AGROPROCESSORS & ATMOSPHERIC 3.5
GASES
12 PACKAGES LTD 3.3
13 COLGATE PALMOLIVE PAKISTAN 3.2
14 MOBILINK PAKISTAN 2.8
15 RECKITT BENCKISER PAKISTAN 2.5
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 LG ELECTRONICS 17.7

2 UNILEVER PAKISTAN LTD 12.1

3 REAL MARKETING 7.6

4 BERGER PAKISTAN 5.1

5 NESTLE MILKPAK LIMITED 3.9

6 MOBILINK PAKISTAN 3.4

7 ARIF BUILDERS PVT LTD. 3.4

8 COLGATE PALMOLIVE PAKISTAN 3.4

9 PROCTER & GAMBLE PAKISTAN 2.7

10 TAPAL TEA PVT LTD 2.5

11 ENGLISH BISCUITS MANUFACTURERS 2.5

12 RAFHAN BEST FOOD (PVT) LTD 2.0

13 TELENOR PAKISTAN 1.8

14 CHINA MOBILE 1.7

15 NOKIA PAKISTAN 1.7

 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 LG ELECTRONICS 22.3
2 MOBILINK PAKISTAN 9.6
3 PROCTER & GAMBLE PAKISTAN 8.5
4 UNILEVER PAKISTAN LTD 6.3
5 DAWOOD YAMAHA LTD 5.7
6 CHINA MOBILE 5.0
7 TAPAL TEA PVT LTD 4.4
8 KINGS FOOD (PVT) LTD 3.3
9 NOKIA PAKISTAN 3.3
10 HILAL CONFECTIONERIES (PVT) LTD 3.2
11 TELENOR PAKISTAN 3.0
12 BERGER PAKISTAN 2.9
13 SAMSUNG ELECTRONICS 2.3
14 PAK TELECOM MOBILE LIMITED 2.3
15 CONTINENTAL BISCUITS 2.1

36
 TV
medium TOP 15 PLAYERS (by time)
April 2008

# PLAYER TIME % Share

1 TELENOR PAKISTAN 22.8

2 DAWOOD YAMAHA LTD 13.4
3 UNILEVER PAKISTAN LTD 12.8
4 RAFHAN BEST FOOD (PVT) LTD 6.8
5 CHINA MOBILE 6.8
6 AZHAR CORPORATION 6.4
7 ENGLISH LABORATORIES (PVT) LTD 5.6
8 HILAL CONFECTIONERIES (PVT) LTD 4.4

9 KINGS FOOD (PVT) LTD 4.1

10 NESTLE MILKPAK LIMITED 2.6
11 PAK TELECOM MOBILE LIMITED 2.4
12 SOCIAL MARKETING PAKISTAN LTD 1.9
13 BERGER PAKISTAN 1.9
14 ANSAR HARFORD LONDON 1.1
15 ENGRO FOODS (PVT) LTD. 1.1
 TV
medium

Top Program
April 2008

In this analysis We take the top 15

Programs from each Channel by
advertising Clutter.
In news Channels a major portion of
advertising goes to Program “News”
because other Programs aired 1 to 3 or
4 time a week but news telecast many time
a day. On Entertainment Channels Morning
transmission get a lot of business share in
our analysis because of its daily frequency.
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 MEENA BAZZAR 11.4

2 RISE & SHINE 6.2
3 KHABARNAMA 4.0
4 SHAB RAMA 3.1
5 AAHANG 3.0
6 KAHAN SAY KAHAN TAK 2.9
7 BINTE ADAM 2.8
8 MEZBAN PAKISTAN 2.7
9 DASHT-E-ASHNA 2.6
10 DOCUMENTARY PROGRAM 2.4
11 KISAY AWAZ DOUN 2.4
12 YADAIN 2.1
13 WILCO 2.0
14 ENTERTAINMENT DESK 1.9
15 DOUBLE SAWARI 1.7
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 GEO NEWS 54.1

GEO 2 CAPITAL TALK 7.9
News
3 AAJ KAMRAN KHAN KAY SAATH 6.8

4 MERE MUTABIQ 5.4

5 YEH HAI PAKISTAN 3.0

6 GEOMETRY 1.9

7 LEFT RIGHT 1.7

8 TEZI MANDE 1.6

9 HUM SAB UMEED SAY HAI 1.4

10 GEO BUSINESS 1.4

11 SCORE 1.4

12 METROLITE 1.2

13 PACHAS MINUTE 1.2

14 ALIF 1.0

15 GHAMDI 0.9
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 AAJ News 47
2 LIVE With Talat 9.9
3 BOLTA Pakistan 6.0
4 Kiran AUR George 5.7
5 AAJ Market 2.5
6 BEGUM Nawazish 2.1
7 SUPER Karara 2.0
8 4 MAN Show 2.0
9 QATIL 1.5
10 DEKH Magar pyar se 1.3

11 NEWS Just In 1.0

12 SACH Beetyan 1.0
13 NEWS Views 0.8
14 BHUTTO Zinda Hai 0.7 41
15 TREND Line 0.6
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 ARY ONE WORLD NEWS 68.5

2 BA KHABAR SAWERA 5.0
3 BUSINESS NEWS 2.4
4 OFF THE RECORDS 2.2
5 WEATHER NEWS 2.2
6 Q&A 1.8
7 FOCUS WITH FAIZA 1.7
8 ENTERTAINMENT NEWS 1.6
9 INSIGHT 1.5
10 DEAD LINE 1.4
11 SPORTS NEWS 1.4
12 ARY ONE WORLD PAKISTAN 1.0
13 THE FORUM 0.8
14 SECOND OPINION 0.8
15 FOOD OF PAKISTAN 0.6

42
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 DAWN NEWS 50.2

2 THE FIRST BLAST 9.4

3 NEWS EYE 7.7

4 BREAK FAST WITH DAWN 6.2

5 SPECIAL PROGRAMME 2.6

6 TAKE STOCK 2.4

7 30 30 2.2

8 EQUINOX 2.1

9 ARTICULATION 1.7

10 LIBERTY 1.7

11 TALK BACK 1.6

12 CENTER POINT 1.5

13 SUCCESS FACTOR 1.2

14 OPEN FREQUENCY 1.1

15 WIDE ANGLE 1.1

 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 NEWS UPDATE 38.3

2 EXPRESS NEWS 25.5

3 KAL TAK 9.4

4 HEAD LINE NEWS 6.6

5 SIYASI LOG 4.9

6 ENTERTAINMENT NEWS 4.3

7 WORLD NEWS 2.8

8 KAALAM KAAR 2.0

9 HADEES 1.5

10 24 HOUR 1.3

11 NEWS WORLD 1.3

12 SHAOOR 1.0

13 WHO KIYA HAI 0.6

14 E LIFE STYLE 0.3

15 BHAID 0.3
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 NEWS 23.8

2 THE PULSE 8.4

3 MARKET WITH SHAHZAD IQBAL 6.5

4 24 SEVEN 6.3

5 IN FOCUS 5.8

6 LUCK MAN DOT COM 4.3

7 THE CORPORATE GOVERNANCE 3.5

8 THE WEEK THAT WAS 3.2

9 CH GHULAM HUSSAIN KE SAATH 2.9

10 DOCUMENTARY PROGRAM 2.9

11 HOT LINE KSE 2.7

12 METTERS WITH SHAHZEB KHANZADA 2.6

13 SPECIAL PROGRAM 2.2

14 THE BOSS 2.2

15 WEATHER NEWS 2.0

 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 MARINA MORNING 14.2

2 PIYASA DIN PIYASI SHAAM 5.6
3 MORNING WITH MARINA KHAN 4.3

4 SHER DIL 3.7

5 MAALA 3.6
6 BHAR DE JHOLI 3.3
7 SPECIAL PROGRAM 3.0
8 KHWAHISH 2.6
9 SARKAR SAHAB 2.4
10 MEHMAN 2.4
11 AGAR TUM MIL JAO 1.9
12 AIK JHALAK 1.7
13 MAIN AUR TUM 1.5
14 JANAM 1.4
15 LOOSE TALK 1.4
46
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 NADIA KHAN SHOW 34.3

2 KOI HAI JO HAME HASAYE 6.6

GEO Ent
3 FOOD EVENING WITH RAHAT 4.7

4 YEH GHAR AAP KA HUA 4.6

5 THORA THORA PIYAR 4.5

6 MERI ADHORI MOHABAT 4.1

7 HUM SAB UMEED SAY HAI 4.0

8 TERE PEHLO MAIN 3.6

9 FOOD AFTERNOON WITH FARHA 2.8

10 AB GHAR JANE DO 2.8

11 SHAKALAKA BOOM BOOM 2.5

12 SHADI ONLINE 2.3

13 BRUNCH WITH BUSHRA 2.3

14 KOTHI NO 156 2.2

15 KOONJ 2.1
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 HUM MORNING WITH GHAZAL SALAM 14.4

2 UN INTEREPTED 12.0

3 MOHABBATAIN KAISI 5.1

4 PIYASI 4.7

5 MERAY AAS PASS 3.9

6 HAI KISA YEH BANDHAN 3.8

7 THORI DOUR SAATH CHALO 3.5

8 OFFICE OFFICE 2.8

9 MAANE NA YEH DIL 2.6

10 CHEF ZAKIR LIVE 2.5

11 KAHANIAN 2.2

12 UN CORRUPTED 1.8

13 ATIQA O 1.8

14 FLASH 1.7

15 PROBLEM NO PROBLEM 1.7

 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 THE SAHIR LODHI SHOW 11.8

2 SIRF EK BAR 8.2

3 ANAY WALA PAL 5.9

4 KITCHEN QUEEN 5.7

5 TELE THEATER 5.7

6 MUTHI BHAR CHAWAL 5.2

7 MILKE BICHRA NA KARO 4.7

8 SAPAHI MAQBOOL 4.6

9 KHAWAJA NAVEED KI ADALAT 4.4

10 JEENA ISI KA NAAM HAI 4.3

11 EXPERT ON 1 3.7

12 KIVA 2.1

13 MAGGI CHINES KITCHEN 2.0

14 DR. IN THE HOUSE 2.0

15 SPOT LIGHT 1.8

 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 PUCK RAHA HAI KIYA 18.9

2 INDUS CHOTU 16.3
3 SITARON KI SHAM 8.7
4 SOLA SINGHAR 7.8
5 HOME SHOW 5.7
6 KAANCH KI GURIYA 5.4
7 KON JEETA KON HARA 4.8
8 DIL KI BAAT 4.5
9 ZARA SUR TO MILAO 2.6
10 SAWAL 2.5
11 WEEKEND WITH ZEBA SHAHNAZ 2.5

12 HOSPITAL 2.4
13 CAFE VISION 2.3
14 IN THE KITCHEN 1.5
15 DOCUMENTRY PROGRAM 1.5
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 PATHAR DUNIYA 15.0

2 PANJAN MAUSAM 14.3
3 NUNHAN RANI 11.6
4 KARA KAKAR 8.1
5 WARDAAT 7.1
6 ALIF LAILA 4.8
7 KTN NEWS 4.7
8 KHAWAISH 3.6
9 SANAM ONLINE 3.1
10 KANWAR 2.9
11 WATHAYON COMPANY 2.7
12 ONHANJI RAI 2.3
13 ZARA SHOW 1.8
14 COLLEGE 1.6
15 OMARS TRAVEL 1.5
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME %
Share
1 APNA News 20.8
2 APNA Late Night 6.4
3 KOI Tay Hay 5.9
4 APNA Kids 4.4
5 Break Fast w 3.3
6 LAHORI 3.2
7 WARDA 3.2
8 HEADLINE 2.9
9 TALASH 2.7
10 HEER Ranjha 2.6
11 Mai ne main kino 2.5
akhan
12 FILM 2.4
13 Documentry 2.2
14 RAB Jany 2.0
15 Take Karan Gay 1.9
52
 TV
medium TOP 15 PROGRAMS (by commercial air
time)
April 2008

# PROGRAM TIME % Share

1 MD GULL 9.1

2 LASWEL DE RANG 7.2

3 SPECIAL PROGRAM 6.1

4 SONGS 4.8

5 HIK SONA HIK HITTI 3.9

6 NEWS 3.4

7 WASEEB CLINIC 3.1

8 NIKI BEGAM WADI BEGAM 2.9

9 CHARBA 2.9

10 YAAR DI KHBER NA KAI 2.7

11 MAMA JAMAL KHAN 2.6

12 SHOW BIZ MEG 2.6

13 MIL TAY KHIL 2.6

14 HAAR SINGHAR 2.5

15 GHUMAR GHEER 2.5

 TV
medium

Channel Comparison
by commercial air time
Nov 07 to Apr 08

14

12
10

8
6

4
2

0
AAJ TV APNA ARYD ARYOne BPLUS DAWN GEOEnt GEONews HUMTV IV KTN PTV TVONE

These are Channel to Channel comparison based on time. In each

54
month
 TV
medium
Channel airing time
compression
November 07

14

12
10

8
6
NOTE:
On 3rd 4
Nov
emergen 2
cy
declared
0
A A J TV A P NA ARYD A R Y O ne B P L U S DA WN G EO Ent G EO N ews H U M T V IV K TN P TV TV ONE
in the
country
and
Channels
banned.
 TV
medium
Channel airing time
compression
December 07

NOTE:
Due to 16
emergen
cy GEO 14
News 12
remain
completel 10
y off from 8
Cable in
Dec 07. 6
During
4
this
period 2
AAJ TV
and ARY 0
A A J TV AP NA ARYD A R Y O ne B P LU S DA WN G EO Ent HUM TV IV K TN P TV TV ONE
One
enjoy the
business.
 TV
medium
Channel airing time
compression
January 07

16
14
12
10
8
6
4
2
0
A A J T AV P N AA R Y DA R Y B P L U DS A W NG E O G E O H U M T VIV K TN PTV TV O N E
One En t N e w s
 TV
medium
Channel airing time
compression
February 08

12
10
8
6
4 c
2
0
A A J T AV P N AA R Y DA R Y B P L UDS A W NG E O G E O H U M T VIV K TN PTV TV O N E
One En t N e w s
 TV
medium
Channel airing time
compression
March 08

14

NOTE: 12
mediatra 10
ck
started 8
the 6
Monitorin
g of 4
EXPRESS 2
News
from 0
March

IV

V
08. N
NA

D
V

E
TV
t
US

PT
s
e

KT
s
En
W

ON
JT

es
On

w
Y
AP

PL

DA
AR

M
Ne
pr
AA

TV
HU
Y

GE
Ex
B
AR

O
GE
 TV
medium
Channel airing time
compression
April 08

NOTE:
12
mediatra
ck
10
started
the 8
Monitorin
g of 6
WASEEB
from 4
April.
GEO 2
News
again at 0
the top

IV

V
followed
A

E
N

TV
t
D

B
En
TV

KT

PT
ss
e
N

LU

ON
ws
W

SE
On
Y
AP

pre

M
DA

O
AR
J

by ARY
BP

Ne

WA
AA

TV
HU
GE
Y

Ex
AR

O
One and

GE
KTN
 TV
medium

Monthly Airing Trend

by commercial air time
Nov 07 to Apr 08

25

20

15

10

Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08

61
 TV
medium

6 Month airing trend (by commercial

air time)
based on all TV Channels
November 07 to April 08

Monthly Airing Trend

N ov 07 to April 08

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
Nov-07 Dec-07 Jan-08 Feb-08 M ar-08 Apr-08
 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

Nov -07 De c -07 Ja n -0 8 Feb-0 8 Mar-08 A pr-08

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

GEO
News

40
35
30
25
20
15
10
5
0

Nov -07 Dec -07 Ja n -0 8 Feb-08 M a r-0 8 A pr-08

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

0
Nov-07 Dec -07 Jan-08 Feb-08 Mar-08 A pr-08
65
 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

0
No v -0 7 De c -0 7 Ja n - 0 8 Fe b - 0 8 Ma r -0 8 A p r -0 8

66
 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

N o v -0 7 D ec -07 Ja n -0 8 Fe b -0 8 M a r-0 8 A p r-0 8

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

80
70
60
50
40
30
20
10
0

Mar-08 A pr-0 8
 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

Nov -07 D e c -0 7 Ja n -0 8 Feb-08 M a r-0 8 A pr-0 8

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

0
No v - 0 7 De c - 0 7 Ja n - 0 8 Fe b - 0 8 Mar-08 A pr-08

70
 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

GEO Ent

35

30

25

20

15

10

N o v -0 7 De c -07 Ja n -0 8 Fe b -0 8 M ar-08 A p r-0 8

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

N o v -0 7 De c -0 7 Ja n -0 8 Fe b -0 8 M a r-0 8 A p r-0 8
 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

30

25

20

15

10

Nov -07 De c -0 7 Ja n -0 8 Feb-08 M a r-0 8 A pr-0 8

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

Nov -07 D e c -0 7 Ja n -0 8 Fe b -0 8 M a r-0 8 A pr-0 8

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

N o v -0 7 D e c -0 7 Ja n -0 8 Feb-08 M a r-0 8 A p r-0 8

 TV
medium Monthly Airing Trend
(by commercial air time)
Nov 07- April 08

25

20

15

10

0
Nov -07 Dec -07 Jan-08 Feb-08 Mar-08 A pr-08
76
 TV
medium
Channels being Monitor by
mediatrack

TV CHANNELS
Terrestrial TV Ch: PTV Home, PTV News, ATV

Satellite TV Channel

News / Info. Channels: Entertainment Ch: Musical Ch:

GEO News, ARY Digital, M TV,
DAWN News, GEO TV, THE Musik,
EXPRESS News, HUM TV, AAG TV,
ARY One World, TV One, PLAY TV,
INDUS News, INDUS Vision, KASHISH,
AAJ TV
Regional Ch: Business Ch: Sports Ch:
AVT K, Waseeb, CNBC Pakistan, GEO Super,
APNA, KOOK, Business Plus, TEN Sports,
KTN, Sindh TV
Food Ch: Movie Ch: Kids Ch: Religious Ch:
MASALA FILMAZIA, HBO Cartoon Net, Nick QTV

Future Channels: Very soon We are going to install the monitoring set up of following TV Channels
i) SAMA TV ii) KTN News iii) News 1 vi) Ch-5 v) WAQT TV

mediatrack record all the Channels through its own satellite system around the clock.

FM Radio
FM 89 FM 91 FM 100 FM 103 FM 106.2 FM 107

Print Media 77
Currently We are working for Press releases or News Clipping for different Clients from major
Newspapers. Very soon We are going to start the Print Monitoring and Tracking.
> Postal
Suit no. 401-402, Hafeez Centre A-34, Block
7/8, KCHS, Main Sharah-e-Faisal, Karachi.

> Phones/Faxes
· Phone:
+9221-4380270, 4380271

· Fax:
+9221 4392422

> e-Mail
· khi@mediatrackpk.com

78
Feed back & Comments

any suggestion-feed back

&
comments are warmly welcomed

In our next (May 08) media built We are going

to focus on FM Radio Channels
79