Founder of Anand Milk Union Limited

CHAIRMAN :
 
Shri Ramsingh P. Parmar

VICE CHAIRMAN :
 
Shri Gordhanbhai A. Patel
 INTRODUCTION
AMUL
(ANAND MILK UNION LIMITED)
 HISTORY
Amul was formally registered on December 14, 1946. The brand name Amul,
sourced from the sanskrit word Amoolya, means priceless. It was suggested by a
quality control expert in Anand. Some cite the origin as an acronym to (Anand Milk Union
Limited).

The Amul revolution was started as awareness among the farmers. It grew and
matured into a protest movement that was channeled towards economic prosperity. It is
a dairy cooperative movement in India. It is a apex cooperative organisation, Gujarat Co-
operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by
some 2.41 million milk producers in Gujarat, India. It is based in Anand town of Gujarat
and has been a sterling example brand name managed by an of a co-operative
organization's success in the long term. The Amul Pattern has established itself as a
uniquely appropriate model for rural development. Amul has spurred the
White Revolution of India, which has made India one of the largest milk producers in the
world. It is also the world's biggest vegetarian cheese brand
 AMUL THE TEST OF INDIA

•The brand name "Amul," from the Sanskrit "Amoolya

•IT WAS FOUNDED IN 1946 IS A DAIRY COOPERATIVE IN

INDIA.

•It is also the world's biggest vegetarian cheese brand and 2nd largest
pouched milk brand.

• The Amul Pattern has established itself as a uniquely appropriate

model for rural development.

 PRODUCTS
AMUL BUTTER is made from Butter,
Common Salt, permitted natural colour-
Annatto Composition:
•Milk Fat 80%
•Moisture 16
•Salt 2.5%
•Curd 0.8%
Calorific Value:
720 kcal./100g
Special Features:
Made from fresh cream by modern
AMUL BUTTER
continuous butter making machines.
Marketed in India since 4 decades.
Product Specification:
Meets AGMARK standard and BIS
specifications No.IS:13690:1992