PRICING STRATEGIES 2010-11 BATCH

ASSIGNMENT # 1

WEIGHTAGE 10%

GROUPS OF 4 OR LESS. GROUPS WITHIN THE SECTION (AB1, B2C & DE)

DUE DATE OF SUBMISSION: 23nd OCTOBER 3 PM

NO ELECTRONIC SUBMISSION

Prepare a comparative report on various SKUs and prices of Asian Paints’ products
with that of at least 3 competitors. Take at least 30 SKUs. Marks will be based on factual
data and the range covered.

Identical reports (analysis) will get ‘zero’ in the entire assignment component of 25%.

You have to compare similar products.

Also, compare the other services offered by Asian Paints vis-à-vis other competitors.

Explain any difference or similarities in terms of 4P and 4C framework.

Maximum size of the report: 8 A4 pages. 1.5 line spacing, Times Roman 12 font. Any
deviation will be penalized.

If any name is missing or if the roll no. is wrongly mentioned, that student will be
treated as ‘NOT SUBMITTED’.

IDEALLY ONE VOLUNTEER FROM EACH SECTION SHOULD COLLECT ALL

THE REPORTS AND GIVE TO ME ON 23RD OCTOBER DURING THE FINANCE
CLUB FUNCTION.