ON

“ANALYSIS OF BUYING BEHAVIOR TOWARD

HARD DRINKS”
MANAV BREWERIES PVT. LTD.
A PROJECT REPORT SUBMITTED TO M.M. TECHNICAL UNIVERSITY
FOR THE PARTIAL FULFILLMENT OF MBA DEGREE 2009-11

SUBMITTED TO:- SUBMITTED BY:-

Prof. H.P. Maheshwari Indresh Kumar
Director-GNIT MBA IIIrd Semester
(Management Institute) Roll No.-0927270045

GREATER NOIDA INSTITUTE OF TECHNOLOGY

(MANAGEMENT INSTITUE) CODE-272
Plot No- 7, Knowledge Park-II, Gr. Noida (U.P.)
(2009-10)
 CERTIFICATE

This is to certify that the Summer Training Project Report entitled “ANALYSIS OF BUYING
BEHAVIOR TOWARD HARD DRINKS” being submitted by Indresh Kumar fulfillment of
the requirement of M.M. Technical University is a record of an independent work done by his
under my guidance and supervision.

Prof. H. P. Maheshwari Ms. Rekha Saraswat

Director-GNIT (Management Institute) Concerned Faculty Guide
Code: 272, Gr. Noida GNIT (Management Institute)
 DECLARATION

I, Indresh Kumar to declare that the project report entitled “ANALYSIS OF BUYING
BEHAVIOR TOWARD HARD DRINKS” being submitted to the M.M. TECHNICAL
UNIVERSITY for the partial fulfillment of the requirement for the degree of Master of Business
Administration is my own endeavors and it has not been submitted earlier to any
institution/university for any degree.

Place: Gr. Noida Signature of candidate

Date: Indresh Kumar
MBA (2009-10)