SWOT ANALYSIS OF NOKIA

PRESENTED BY
ANURAG BAGHEL
ABOUT THE NOKIA
Nokia is a world leader in mobile
communications, driving the growth and
sustainability of the broader mobility
industry. Nokia connects people to each other
and the information that matters to them with
easy-to-use and innovative products like
mobile phones, devices and solutions for
imaging, games, media and businesses. Nokia
provides equipment, solutions and services
for network operators and corporations.
SWOT ANALYSIS OF NOKIA
The managers use the SWOT analysis to
identify the unique strengths along with
weaknesses which they have to overcome
and match these internal strengths and
weaknesses with opportunities and threats
residing in the external environment.
Strengths

1. Nokia has largest network of

distribution and selling as compared to
other mobile phone company in the world.
  
2. Nokia with wide range of products for
all classes.
 
3. The re-sell value of Nokia phones are
high compared to other company product.
Weakness

1.Some of the products are not user

friendly.

2. Some of the weakness includes the

price of the product offered by the
company.
 
3. Nokia does not like to adopt change
very quickly.
Opportunity

1. Nokia is also thinking of moving from

mobile manufacture to personal computer
manufacture.
 
2. Nokia has to target right customer at
right time to gain the most out of the
situation.
Threats

1. The threats like emerging of other

mobile companies in the market.
2.The new mobile operating systems from
Google and Microsoft.
3.The biggest threat is not adopting new
technology and putting in good use
THANK YOU