Dated: 02.11.1431H <> 10.10.2010 Dear Sir, Subject: PROPOSAL OF NAME FOR A STARTUP AIRLINE COMPANY Reference to the subject matter we like to introduce ourselves as a new startup aviation company in Middle East, which for the time being is named as ACE (Air Cargo Express). We intend to be a major player in Air-Freight/Cargo field meant to enjoin East with West and vice versa for speedy shipment of goods by air. Following is our company profile based on which we like to ask your brilliant students to propose a name for our start-up company. The name shall have 2 meaning and concept both in English and Arabic languages. ACE vision is to become a profitable freight airline complimenting and strengthening the Kingdom’s links to developing markets throughout the world. ACE shall identify and serve key routes and city pairs currently underserved or poorly served, and routes where significant unmet supply potential exists. ACE is aiming specifically at complimenting and strengthening the Kingdom’s air freight links with the rapidly expanding areas of supply. It is a service based on door to door delivery of shipments, which may consists of perishables, general goods, time saving and dangerous goods (HAZMAT) as well as valuable goods i.e. gold, diamonds and other valuable goods. Our initial phase of start-up service is between Indo-subcontinent and North Africa with hub in Jeddah, Saudi Arabia for goods to be imported in Saudi Arabia as well as to be delivered to other destinations in the world including Europe. In second phase we intend to expand our network to North America and China and in third phase to remaining countries subject to prosperity in business. Therefore, you can imagine our intention is to be world market leader in air-freight business. In view of the above we will appreciate that you ask your students in final year of marketing to propose a name based on the description specified herein above as well as logo. Provide us the short listed proposed names alongwith name of the students, out of the proposed names, the name selected will be adopted as the new name of the company after which the airline will be launched. The successful name proposer will be awarded a cash prize in sum of US$ 1,000.00 (United States Dollar One thousand) only. The time period to propose such names is 7 working days. Your support in the matter is highly appreciated in advance. Best regards,