MARKETING MANAGEMENT

PROJECT ON

GLOBAL MARKETING IN WIPRO

HISTORY OF WIPRO
Wipro Limited is a $5 billion Indian
conglomerate. According to the 2008-09
revenue,
Wipro is the second largest IT Company of India.
Wipro Ltd has interests varying from
information technology, consumer care, lighting,
engineering and healthcare business.

Type- Public
Founded- 1945
Founders- M.H.Premji
Headquarters- Bangalore, Karnataka India
Key people- Azim Premji, Chairmain, Girish
Paranjpye joint CEO, Suresh Vaswani joint CEO

HISTORY ABOUT THE COMPANY:-

1. Wipro (Western India Palm Refined Oils)
started as a vegetable oil trading company in
1947 in Maharashtra founded by Azim Premjis
father.
2. Azim Premji succeeded his father and
repositioned Wipro into a consumer goods

Company that produced hydrogenated cooking

oils/fat company, laundry soap, wax and tin
containers and later set up Wipro Fluid Power to
manufacture hydraulic and pneumatic
cylinders in 1975
3. In 1975 when IBM was asked to leave India,
Wipro entered into the information
Technology sector
4. in 1979, Wipro began developing its own
computers and in 1981, started selling the
Finished product
5. In 1980Wipro moved into software
development and started developing customized
Software packages for their hardware customers
6. Since 1992Wipro began to expand off shore in
US and by 2000Wipro Ltd ADRs were
Listed on the New York Stock Exchange

7.First CMMi Level 5 certified software services

company

8.First company outside USA to receive the IEEE

Software Process Award

9.55+centers of Excellence creates customized

solutions irrespective of domain involved

GROWTH DURING THE RECENT YEARS

SEGMENT Revenue Growth PBIT Growth

Rs. crores YOY Rs.cror yoy

es
IT SERVICES 5165 2% 1218 17%

IT PRODUCT 1011 22% 61 51%

CUSTOMER 574 18% 75 20%

CARE &

LIGHTINING
BUSINESS LEVEL
STRATEGIES
COMPETATIVE
STRATEGIES
1. Technological excellence.
2. Innovative solutions
3.Operational excellence
4. Global footprints