Spring 2010(Jan-June)

Master of Business Administration-MBA Semester 2

MB0036 – Strategic Management & Business Policy - 3 Credits
(Book ID: xxxxxxx)
Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What are the 4 four main areas of Strategic Alliances among two or more
Companies? Explaining the purpose/s of each, briefly.[10 Marks]

Q.2 You have taken over as CEO of a Company and have formulated a Strategy
document to improve its share value by 50% in 3 years. What steps would you follow
in the implementation of the Strategy? [10 Marks]

Q.3 Explain the main features of a Business Plan for a Company with production and
marketing operations. [10 Marks].

Q.4 What are the three types of capital needed for a start-up Company? [10
Marks].

Q.5 You are the Marketing Head of a multi product marketing company for
consumer goods in South India. Explain the method and elements of a Sales
projection for the following budget year [10 Marks].

Q.6 A Business Continuity Plan is a Disaster Management Plan. Discuss this

statement, explaining how such a plan could be useful for a business affected by
recession. [10 Marks].

Master of Business Administration-MBA Semester 2

MB0036 – Strategic Management & Business Policy - 3 Credits
(Book ID: xxxxxxx)
Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 List and explain the objectives of a Bankruptcy Law.[10 Marks]

Q.2 If you are made the CFO (Chief Financial Officer) of a Company what would
you consider to be the KRAs (Key Result Areas) of your job? [10 Marks]
 Spring 2010(Jan-June)

Q.3 What is a Decision Support System? Name one example of critical Reporting
for each of the Production, Marketing and Finance departments of the Company.
[10 Marks]

Q.4 Trace the sequence of operations involved in a credit card system. What is
the advantage to each participant in the system? [10 Marks].

Q.5 Intellectual Property Rights have increased prices. Intellectual Property Rights
have the effect of encouraging investment in research, resulting in new products and
in reducing costs. Discuss these two apparently contradictory statements.[10 Marks]

Q.6 In today’s context, would you consider Corporate Social Responsibility as a

cost adding activity and not the duty of Companies, or as an essential role with
advantages to the firm? [10 Marks]