Marketing Communication Plan

Extra Joss
 Product Strength
• Light and Easy to Carry with
• Easy storage
• Fits in any Pocket (Affordable)
• Sugar Free
• Delivers a good energy
• A luxury foreign Product
 Target Audiences
• Regular Energy Drink Consumers
• Students with limited Pocket size
• The middle class consumers (Price Conscious)
• Athletes and Sports Persons
• Trekkers and extremists (Trekking Guide and Porters )
• Those who do not take energy drink as a
fashion Statement
 To be Considered
• The group who wants the ready to drink drinks
• Who take energy drinks as a fashion statement
• Restaurants and bars where the canned drinks
are mostly consumed
• The easiness of the ready to drink drinks
 Target Medias for Promotion
• ATL
• Television
• Radio
• Print
* Priority of the Medium is from the to of each
• BTL ATL and BTL Segment.

• Pole Banners
• Flags and Flyers
• Sampling Booths
• Public Vehicle Branding
• Hoardings
 Target Medias for Promotion
• ATL
– Television
• Television is a vital media with a better reach for out targeted group who
consider the television news as an major source and medium of
information and news.
– Radio
• A better source of information and entertainment for the limited pocket
group and medium sector self employed crowd. Radio and Television will
not go head to head, Radio campaign to be launched after the completion
of the Television slots.
– Print
• Backup support, launch and recall of the campaign for all targeted groups,
will head on from the very first day of the launching of the campaign.
 Target Medias for Promotion
• BTL
– Pole Banners
• To be installed at the launching of the campaign for a month period at
the major identified city junctions for better visibility and brand
promotion
– Flags and Flyers
• At the major corner shops around the city, which the distribution
channel shall support on to make the product and brand visible to the
general mass. This create an ambiance of a better availability of the
product in the market
– Sampling Booths
• Sampling booths to be places for 7 – 10 days at the major crowded
streets, main junctions and departmental stores and Shopping centers
Cont…..
• Hoardings
– Hoardings to be placed for 2 months period at the available semi
premium spaces around the city at 5 places with an interactive
artwork
• Public Vehicle Branding
– A very effective and better way to make your brand visible and deliver
your information to the market as well helps to recall the brand to the
general public / consumers on the moving streets.
Thank U