Signature and Name of Invigilator
1. (Signature)
(Name)
2. (Signature)
(Name)
D—1 7 0 4 PAPER—III
Time : 2½ hours] MANAGEMENT
Number of Pages in this Booklet : 40
Instructions for the Candidates
1. Write your roll number in the space provided on
the top of this page.
2. Answers to short answer/essay type questions are
to be given in the space provided below each question
or after the questions in the Test Booklet itself.
No Additional Sheets are to be used.
3. At the commencement of examination, the question
booklet will be given to you. In the first 5 minutes,
you are requested to open the booklet and
compulsorily examine it as below :
(i) To have access to the Test Booklet, tear off the
paper seal on the edge of this cover page. Do not
accept a booklet without sticker-seal and do not
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(ii) Tally the number of pages and number of
questions in the booklet with the information
printed on the cover page. Faulty booklets due
to pages/questions missing or duplicate or not
in serial order or any other discrepancy should
be got replaced immediately by a correct booklet
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minutes. Afterwards, neither the question
booklet will be replaced nor any extra time will
be given.
4. Read instructions given inside carefully.
5. One page is attached for Rough Work at the end of
the booklet before the Evaluation Sheet.
6. If you write your name or put any mark on any part
of the Test booklet, except for the space allotted for
the relevant entries, which may disclose your
identity, you will render yourself liable to
disqualification.
7. You have to return the Test booklet to the
invigilators at the end of the examination
compulsorily and must not carry it with you outside
the Examination Hall.
8. Use only Blue/Black Ball point pen.
9. Use of any calculator or log table etc. is prohibited.
10. There is NO negative marking.
D—1704
Roll No.
(In figures as per admission card)
Roll No.
(In words)
Test Booklet No.
[Maximum Marks : 200
Number of Questions in this Booklet : 11
ÂÚUèÿææçÍüØô¢ ·ð¤ çÜU° çÙÎðüàæ
1. ÂãÜðU ÂëDU ·ð¤ ª¤ÂÚU çÙØÌ SÍæÙ ÂÚU ¥ÂÙæ ÚUôÜU ِÕÚU çÜUç¹°Ð
2. ÜUƒæé ÂýàÙ ÌÍæ çÙÕ¢Ï Âý·¤æÚU ·ð¤ ÂýàÙô¢ ·ð¤ ©žæÚU, ÂýˆØð·¤ ÂýàÙ ·ð¤ Ùè¿ð Øæ
ÂýàÙô¢ ·ð¤ ÕæÎ ×ð¢ çÎØð ãéØð çÚU€Ì SÍæÙ ÂÚU ãè çÜUç¹ØðÐ
§â·ð¤ çÜ° ·¤ô§ü ¥çÌçÚU€Ì ·¤æ»Á ·¤æ ©ÂØô» Ùãè¢ ·¤ÚUÙæ ãñÐ
3. ÂÚUèÿææ ÂýæڐUÖ ãôÙð ÂÚU, ÂýàÙ-ÂéçSÌ·¤æ ¥æ·¤ô Îð Îè ÁæØð»èÐ ÂãÜðU
ÂUæ¡¿ ç×ÙÅU ¥æ·¤ô ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ÌÍæ ©â·¤è çِÙçÜç¹Ì
Áæ¡¿ ·ð¤ çÜU° çÎØð ÁæØð¢»ð çÁâ·¤è Áæ¡¿ ¥æ·¤ô ¥ßàØ ·¤ÚUÙè ãñ Ñ
(i) ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ·ð¤ çÜU° ©â·ð¤ ·¤ßÚU ÂðÁ¤ÂÚU ÜU»è âèÜU
·¤ô ȤæǸU Üð¢UÐ ¹éÜè ãé§ü Øæ çÕÙæ SÅUè·¤ÚU-âèÜU ·¤è ÂéçSÌ·¤æ
Sßè·¤æÚU Ù ·¤Úð¢UÐ
(ii) ·¤ßÚU ÂëDU ÂÚU ÀUÂð çÙÎðüàææÙéâæÚU ÂýàÙ-ÂéçSÌ·¤æ ·ð¤ ÂëDU ÌÍæ
ÂýàÙô¢ ·¤è ⢁Øæ ·¤ô ¥‘ÀUè ÌÚUã ¿ñ·¤ ·¤ÚU Üð¢U ç·¤ Øð ÂêÚðU ãñ¢UÐ
ÎôáÂê‡æü ÂéçSÌ·¤æ çÁÙ×ð¢ ÂëDU / ÂýàÙ ·¤× ãô¢ Øæ ÎéÕæÚUæ ¥æ »Øð
ãô¢ Øæ âèçÚUØÜU ×ð¢ Ù ãô¢ ¥ÍæüÌ ç·¤âè Öè Âý·¤æÚU ·¤è ˜æéçÅUÂê‡æü
ÂéçSÌ·¤æ Sßè·¤æÚU Ù ·¤Úð¢U ÌÍæ ©âè â×Ø ©âð ÜUõÅUæ·¤ÚU ©â·ð¤
SÍæÙ ÂÚU ÎêâÚUè âãè ÂýàÙ-ÂéçSÌ·¤æ Üð ÜðÐ U §â·ð¤ çÜ°
¥æ·¤ô Âæ¡¿ ç×ÙÅU çÎØð ÁæØð¢»ðÐ ©â·ð¤ ÕæÎ Ù Ìô ¥æ·¤è
ÂýàÙ-ÂéçSÌ·¤æ ßæÂâ Üè ÁæØð»è ¥õÚU Ù ãè ¥æ·¤ô ¥çÌçÚUQ¤
â×Ø çÎØæ ÁæØð»æÐ
4. ¥‹ÎÚU çÎØð »Øð çÙÎðüàæô¢ ·¤ô ŠØæÙÂêßü·¤ Âɸð¢UÐ
5. ©UžæÚU-ÂéçSÌ·¤æ ·ð¤ ¥‹Ì ×𢠷¤“ææ ·¤æ× (Rough Work) ·¤ÚUÙð ·ð¤
çÜ° ×êËØ梷¤Ù àæèÅU âð ÂãÜð °·¤ ÂëDU çÎØæ ãé¥æ ãñÐ
6. ØçÎ ¥æ ©žæÚU-ÂéçSÌ·¤æ ÂÚU ¥ÂÙæ Ùæ× Øæ °ðâæ ·¤ô§ü Öè çÙàææÙ
çÁââð ¥æ·¤è Âã¿æÙ ãô â·ð¤, ¤ç·¤âè Öè Öæ» ÂÚU ÎàææüÌð Øæ ¥¢ç·¤Ì
·¤ÚUÌð ãñ¢ Ìô ÂÚUèÿææ ·ð¤ çÜØð ¥Øô‚Ø ƒæôçáÌ ·¤ÚU çÎØð ÁæØð¢»ðÐ
7. ¥æ·¤ô ÂÚUèÿææ â×æ# ãôÙð ¤ÂÚU ©žæÚU-ÂéçSÌ·¤æ çÙÚUèÿæ·¤ ×ãôÎØ ·¤ô
ÜUõÅUæÙæ ¥æßàØ·¤ ãñ ¥õÚU §âð ÂÚUèÿææ â×æç# ·ð¤ ÕæÎ ¥ÂÙð âæÍ
ÂÚUèÿææ ÖßÙ âð ÕæãÚU Ù Üð·¤ÚU ÁUæØð¢Ð
8. ·ð¤ßÜ ÙèÜð / ·¤æÜð ÕæÜU Œßæ§ZÅU ÂñÙ ·¤æ ãè §SÌð×æÜ ·¤Úð¢UÐ
9. ç·¤âè Öè Âý·¤æÚU ·¤æ ⢻‡æ·¤ (·ñ¤Ü·é¤ÜðÅUÚU) UØæ Üæ» ÅðUÕÜ
¥æçÎ ·¤æ ÂýØô» ßçÁüÌ ãñÐ
10. »ÜÌ ©žæÚU ·ð¤ çÜ° ¥¢·¤ Ùãè¢ ·¤æÅðU ÁæØð¢»ðÐ
1 P.T.O.
 MANAGEMENT
ÂýÕ´ÏÙ
PAPER—III
ÂýàÙ-˜æ—III

Note : This paper consists of two parts - (A and B). All questions are
compulsory.
§â ÂýàÙ˜æ ×ð¢ Îô ¹‡ÇU (¥ °ß¢ Õ) ãñ¢Ð âÖè ÂýàÙ ¥çÙßæØü ãñ¢Ð

PART—A

¹‡ÇU—¥

Note : This part has ten short essay type questions of 16 marks each to
be answered in about three hundred words.
§â ¹‡ÇU ×ð¢ Îâ ÜUƒæé çÙՋÏæˆ×·¤ ÂýàÙ ãñ¢, ÂýˆØð·¤ ÂýàÙ ·ð¤ 16 ¥¢·¤ ãñ¢, çÁÙ·¤æ
©žæÚU ÜU»Ö» ÌèÙ âõ àæŽÎô¢ ×ð¢ ÎèçÁ°Ð

D—1704 2
 PART—A
¹‡ÇU—¥
1. Define oligopoly and explain price rigidity under oligopoly in terms of Kinked demand
curve ?
¥ËÂæçÏ·¤æÚ ·¤æð ÂçÚÖæçáÌ ·¤èçÁ° ÌÍæ ¥ËÂæçÏ·¤æÚ ·ð¤ ¥‹Ì»üÌ ×êËØ ÁǸÌæ ·¤è ÃØæØæ ‘ ç·¤‹·÷¤Ç ’ ×æ¡» ßR¤
·ð¤ â´ÎÖü ×ð´ ·¤èçÁ°Ð

OR / ¥Íßæ
Explain production function and what are its managerial uses ?
©ˆÂæÎÙ Âý·¤æØü ·¤è ÃØæØæ ·¤èçÁ° ÌÍæ ÕÌæ§ü° ç·¤ §â·ð¤ ÂýՋϷ¤èØ ©ÂØæð» ·¤æñÙâð ãñ´ ?

D—1704 3 P.T.O.
D—1704 4
D—1704 5 P.T.O.
2. How do emotional states and prejudices affect perception ?
ÖæßÙæˆ×·¤ çSÍçÌØæ¡ °ß´ Âêßæü»ýã ÎëàؙææÙ ·¤æð ·ñ¤âð ÂýÖæçßÌ ·¤ÚÌè ãñ´ ?

OR / ¥Íßæ
Compare and contrast between Trait and Type approaches to Personality.
ÃØçQ¤ˆß ·ð¤ çßàæðá·¤ °ß´ Âý·¤æÚ ×Ìæð´ ·¤è ÌéÜÙæ °ß´ ¥´ÌÚ ·¤èçÁ°Ð

D—1704 6
D—1704 7 P.T.O.
D—1704 8
3. “Selection tests reveal more but that is suggestive. They conceal less but that is vital”
Critically evaluate the statement.
“¿ØÙ ÂÚèÿæ‡æ çßçÖóæ ÂãÜé¥æð´ ·¤æð ©Áæ»Ú Ìæð ·¤ÚÌð ãñ´; Üðç·¤Ù ßã âéÛææßæˆ×·¤ ãè ãæðÌð ãñ´ Üðç·¤Ù çÁ‹ãð çÀÂæÌð
ãñ´ ßã ¥çÏ·¤ ×ãˆßÂê‡æü ãæðÌð ãñ´ ” §â ßQ¤ÃØ ·¤æ ¥æÜæð¿Ùæˆ×·¤ ×êËØæ¡·¤Ù ·¤èçÁ°Ð

OR / ¥Íßæ
What is Potential Appraisal ? How does it differ from Performance Appraisal ? Discuss.
â´ÖæçßÌ ÿæ×Ìæ¥æð´ ·¤æ ×êËØæ¡·¤Ù €Øæ ãñ ? Øã ·¤æØü çÙcÂæÎÙ âð ç·¤â Âý·¤æÚ çÖóæ ãñÐ ÃØæØæ ·¤èçÁ°Ð

D—1704 9 P.T.O.
D—1704 10
D—1704 11 P.T.O.
4. “Financing decision is irrelavant to wealth maximization” Explain in the context of
M.M. hypothesis.

“çߞæèØ çهæüØ ÏÙ ¥çÖßëçh ·ð¤ çÜ° çßâ´»Ì ãñ ” °×. °×. ÂçÚ·¤ËÂÙæ ·ð¤ â´ÎÖü ×ð´ SÂC ·¤èçÁ°Ð

OR / ¥Íßæ
“Reducing rate of interest on loans and debts has led to debt restructuring” Explain
this in the context of rising rate of inflation and cost of Capital of the firm.

«¤‡ææð´ °ß´ «¤‡æ˜ææð´ ÂÚ ƒæÅÌè ãé§ü ŽØæÁ ÎÚ ·ð¤ ·¤æÚ‡æ «¤‡ææð´ ·¤æ ÂéÙçÙü×æü‡æ ãæðÙð Ü»æ ãñÐ ×éÎýæSȤèÌ °ß´ Ȥ×ü ·¤è
Âê´Áè Üæ»Ì ·ð¤ â´ÎÖü ×ð´ ÃØæØæ ·¤Úð´Ð

D—1704 12
D—1704 13 P.T.O.
D—1704 14
5. Distinguish between micro and macro environments and explain the relationship
between the two.

܃æé °ß´ ÃØæ·¤ ÂØæüßڇææ𴠷𤠥‹ÌÚ ·¤æð ÃØQ¤ ·¤èçÁ°Ð §Ù ÎæðÙæð´ ·ð¤ ÂÚSÂÚ â´Õ´Ï ·¤è ÃØæØæ ·¤èçÁ°Ð

OR / ¥Íßæ
Discuss the methods adopted for gathering of primary data in marketing research.

ç߇æÙ ¥Ùéâ´ÏæÙ ·ð¤ ¥‹Ì»üÌ ÂýæÍç×·¤è ¥æ´·¤Çæð´ ·¤è °·¤˜æ ·¤ÚÙð ßæÜè çßçÏØæð´ ÂÚ ¿¿æü ·¤èçÁ°Ð

D—1704 15 P.T.O.
D—1704 16
D—1704 17 P.T.O.
6. What is a linear programming problem and what are its components ? Discuss the
scope and role of linear programming in solving management problems.
Úñç¹·¤ Âýæð»ýæç×´» â×SØæ °ß´ ©â·ð¤ ƒæÅ·¤ ·¤æñÙâð ãñ´ ? Úñç¹·¤ Âýæð»ýæç×´» ·¤è Öêç×·¤æ °ß´ ÿæð˜æ ·¤è ÂýՋϷ¤èØ
â×SØæ¥æð´ ·ð¤ â×æÏæÙ ×ð´ ¿¿æü ·¤èçÁ°Ð

OR / ¥Íßæ
Discuss the different types of variation in the manufacturing process. How does SQC
help to identify different types of variation.
çÙ×æü‡æÙ ÂýçR¤Øæ ·ð¤ çßçÖóæ Âý·¤æÚ ·ð¤ çß¿ÜÙæð´ ·¤è ¿¿æü ·¤èçÁ°Ð “ °â÷.€Øê.âè.” çßçÖóæ Âý·¤æÚ ·ð¤ çß¿ÜÙæð´
·¤æð ç¿çqÌ ·¤ÚÙð ×ð´ ç·¤â Âý·¤æÚ âð âãæØ·¤ ãñ ?

D—1704 18
D—1704 19 P.T.O.
D—1704 20
7. What is System Life Cycle ? What are the important steps involved in the System
Analysis ? Illustrate your answer with reference to a real life situation.
ÁèßÙ âæðÂæÙ ÂhçÌ €Øæ ãñ´ ? ÃØßSÍæ çßàÜðá‡æ ×ð´ ·¤æñÙâð ¿Ú‡æ âç×çÜÌ ãñ ? ç·¤âè °·¤ ßæSÌçß·¤ ÁèßÙ
·¤è çSÍçÌ ·ð¤ â´ÎÖü ×ð´ ¥ÂÙæ ©žæÚ ç¿ç˜æÌ ·¤èçÁ°Ð

OR / ¥Íßæ
The weekly wages of 2000 workers in a factory is normally distributed with a mean of
Rs. 200 and a standard deviation of Rs. 20. Estimate the lowest weekly wages of the
200 highest paid workers and the highest weekly wages of 200 lowest paid workers
[given F (1.28) = 0.90]
°·¤ Èñ¤€ÅÚè ×ð´ 2000 ·¤×ü¿æçÚUØæð´ ·¤è âæ#æçã·¤ ×$ÁÎêÚè âæ×æ‹ØÌÑ 200 L¤. ·ð¤ ×æŠØ âð ¥õÚU °·¤ 20 L¤ÂØð ·ð¤
×æÙ·¤ çß¿ÜÙ âð çßÌçÚÌ ãæðÌè ãñÐ °ðâð 200 ¥çÏ·¤Ì× ×$ÁÎêÚè Âýæ# ·¤ÚÙð ßæÜð ·¤×ü¿æçÚØæð´ ·¤è âæ#æçã·¤
×$ÁÎêÚè ØæÎ ·¤èçÁ° ÌÍæ °ðâð 200 ·¤× âð ·¤× ×$ÁÎêÚè Âýæ# ·¤ÚÙðßæÜð ·¤×ü¿æçÚØæð´ ·¤è »‡æÙæ ·¤èçÁ°
[ØçÎ F (1.28) = 0.90]

D—1704 21 P.T.O.
D—1704 22
D—1704 23 P.T.O.
8. Describe Porter’s Approach to Industry Analysis.
©læð» çßàÜðá‡æ ·ð¤ ÂýçÌ “ ÂôÅüUÚU ” ·¤è ÂhçÌ ·¤æ ߇æüÙ ·¤èçÁ°Ð

OR / ¥Íßæ
Critically analyze the issues covered in the last three Ministerial Conference of World
Trade Organization.
çßàß ÃØæÂæÚ â´»ÆÙ ·ð¤ çÂÀÜð ÌèÙ ×´˜ææÜØ â×ðÜÙæð´ ×ð´ çÁÙ ×æ×Üæð´ ·¤æð âç×çÜÌ ç·¤Øæ »Øæ, ©Ù·¤æ
¥æÜæð¿Ùæˆ×·¤ çßàÜðá‡æ ·¤èçÁ°Ð

D—1704 24
D—1704 25 P.T.O.
D—1704 26
9. “The business planning differs from Project Planning”. Explain.
“ ÃØæßâæçØ·¤ çÙØæðÁÙ ÂýæðÁð€Å çÙØæðÁÙ âð çÖóæ ãæðÌæ ãñ ”Ð ÃØæØæ ·¤èçÁ°Ð

OR / ¥Íßæ
Describe the incentives and concessions available to the SSI in India.
ÖæÚÌßáü ×ð´ ܃æé ©læð»æð´ ·¤æð Áæð ÂýæðˆâæãÙ ÌÍæ çÚØæØÌð´ ©ÂÜŽÏ ãñ´ ©Ù·¤æ ߇æüÙ ·¤èçÁ°Ð

D—1704 27 P.T.O.
D—1704 28
D—1704 29 P.T.O.
10. In the context of Corporate Governance, discuss the role of Board of Directors under
Agency Theory and Stewardship Theory perspectives.
çÙ»×æ𴠷𤠥çÖàææâÙ ·ð¤ ÂçÚÂýðÿØ ×ð´ â´¿æÜ·¤ ׇÇÜ ·¤è Öêç×·¤æ ·¤æ °Áð‹âè çâhæ‹Ì ÌÍæ ÂçÚ¿æÚ·¤ çâhæ‹Ì
·ð¤ ¥‹Ì»üÌ çßßð¿Ùæ ·¤èçÁ°Ð

OR / ¥Íßæ
Discuss the role of independent directors in the context of CEO duality.
×éØ ÂýՋϷ¤ ·¤è ÎæðãÚè Öêç×·¤æ ·ð¤ â´ÎÖü ×ð´ SßÌ´˜æ â´¿æÜ·¤æð´ ·¤è Öêç×·¤æ ·¤æ çßßð¿Ù ·¤èçÁ°Ð

D—1704 30
D—1704 31 P.T.O.
D—1704 32
 PART—B
¹‡ÇU—Õ

Note : This part has only one question of 40 marks to be answered in about (800) Eight
hundred words.
§â ¹‡ÇU ×𢠷ð¤ßÜU °·¤ ÂýàÙ 40 ¥¢·¤ ·¤æ ãñ¢, çÁâ·¤æ ©žæÚU ֻܻ (800) ¥æÆU- âõ àæŽÎô¢ ×ð¢ ÎèçÁ°Ð

11. What are emerging challenges in Human Resource Management in changing

environment ? Discuss with suitable examples.
ÕÎÜÌð ãé° ÂØæüßÚ‡æ ·ð¤ ÂçÚÂýðÿØ ×ð´ ×æÙß â´âæÏÙ ÂýՋÏÙ ·¤è Öæßè ¿éÙæñçÌØæ¡ ·¤æñÙ ·¤æñÙ âè ãñ´ ? â×éç¿Ì
©Îæãڇææð´ âçãÌ ÃØæØæ ·¤èçÁ°Ð

OR / ¥Íßæ
Explain various factors which influence consumer behaviour ? In this context, explain
the Howard - Seth Model with respect to “Surf” and “Nirma” detergent.
©Ù çßçÖóæ ƒæÅ·¤æð´ ·¤è ÃØæØæ ·¤èçÁ° Áæð ©ÂÖæðQ¤æ ÃØßãæÚ ·¤æð ÂýÖæçßÌ ·¤ÚÌð ãñ´Ð §â â´ÎÖü ×ð´ ãæßÇü-âðÆ
×æòÇÜ ·¤è ÃØæØæ “ âÈü¤ ” °ß´ “ çÙ×æü ” çÇÅÁðü‹Å ·ð¤ ÂçÚÂýðÿØ ×ð´ ·¤èçÁ°Ð

OR / ¥Íßæ
“Dividend announcement has signalling effect on the price of the equity shares and
hence, on the wealth of the Shareholders”. Discuss the dividend policy of Indian
companies in this context.
“ ÜæÖæ´àæ ·¤è ƒææðá‡ææ â×Ìæ ¥´àææð´ ·ð¤ ×êËØ ÌÍæ ¥´àæÏæçÚØæð´ ·ð¤ ÏÙ ÂÚ ÂÇÙð ßæÜð ÂýÖæß ·¤è ¥æðÚ â´·ð¤Ì ·¤ÚÌæ
ãñ´Ð ” §â â´ÎÖü ×ð´ ÖæÚÌèØ ·¤ÂçÙØæð´ ·¤è ÜæÖæ´àæ ÙèçÌ ·¤è çßßð¿Ùæ ·¤èçÁ°Ð

OR / ¥Íßæ
“Global business while offers opportunities for expanding markets but brings enormous
risks in its fold”. Discuss variety of risks associated in global business.
“ ¥‹ÌÚæüCþèØ ÃØßâæØ Áãæ¢ ÕæÁæÚ çßSÌæÚ ·ð¤ ¥ßâÚ ÂýÎæÙ ·¤ÚÌæ ãñ ßãæ¡ ¥ÂÙð âæÍ çßçßÏ Áæðç¹×æð´ ·¤æð Öè âæÍ
ÜæÌæ ãñÐ ” ¥‹ÌÚæüCþèØ ÃØßâæØ âð âÕç‹ÏÌ çßçÖóæ Áæðç¹×æð´ ·¤è çßßð¿Ùæ ·¤èçÁ°Ð

D—1704 33 P.T.O.
D—1704 34
D—1704 35 P.T.O.
D—1704 36
D—1704 37 P.T.O.
D—1704 38
 Space For Rough Work

D—1704 39 P.T.O.
 FOR OFFICE USE ONLY
Marks Obtained

Obtained

Obtained

Obtained

Obtained
Question

Question

Question

Question
Number

Number

Number

Number
Marks

Marks

Marks

Marks
1 26 51 76
2 27 52 77
3 28 53 78
4 29 54 79
5 30 55 80
6 31 56 81
7 32 57 82
8 33 58 83
9 34 59 84
10 35 60 85
11 36 61 86
12 37 62 87
13 38 63 88
14 39 64 89
15 40 65 90
16 41 66 91
17 42 67 92
18 43 68 93
19 44 69 94
20 45 70 95
21 46 71 96
22 47 72 97
23 48 73 98
24 49 74 99
25 50 75 100

Total Marks Obtained (in words) .....................................

(in figures) ....................................

Signature & Name of the Coordinator ...............................

(Evaluation) Date .............................

D—1704 40