BUSINESS COMMUNICATION ➤
Business Communication
Essentials of Business
Communication, 6e
Mary Ellen Guffey, Los Angeles Pierce College
4-Color, 448 pp., 2004
ISBN: 0-324-18535-9
http://www.meguffey.com
This text-workbook is a streamlined,
no-nonsense approach to business
communication. It takes a three-in-one approach: (1)
text, (2) practical workbook, and (3) self-teaching
grammar/mechanics handbook. The chapters reinforce
basic writing skills, then apply these skills to a variety of
memos, letters, reports, and resumes. This new edition
features increased coverage of contemporary business
communication issues including oral communication,
electronic forms of communication, diversity and ethics.
• NEW! Before-and-After Documents: Updated for the 6th
edition, the documents demonstrate effective writing
and formatting techniques.
• NEW! More Email Coverage: Completely enhanced
coverage of email includes new coverage of the dangers
of e-mail, when to use e-mail and when to send hard-
copy memos, and extensive new problems on timely
topics such as car phone safety, workplace violence,
unwanted e-mail, time management, smoking bans,
USPS electronic postmark, and FICO credit rating scores.
• NEW! Interpersonal Skills: New Chapter 11,
“Communicating in Person, by Telephone, and in
Meetings”, provides in-depth coverage of key
interpersonal skills so students are equipped with the
soft skills employers want.
• NEW! Oral Communication: Because of the increased
emphasis by employers, a new chapter on
communication in person, by telephone, and in
meetings has been added to the 6th edition.
• NEW! Student CD-ROM: This CD-ROM, packaged with
each new copy of the 6th edition, provides easy access
to a number of valuable resources, including documents
for revision, PowerPoint® slides, Web links, and
Advanced Grammar Mechanics activities.
• NEW! Technology Coverage: New coverage on email,
Internet research, and electronic presentations reflects
the greater emphasis in the business world on
technology enhanced communication.
• NEW! New Video Case Studies: A set of exciting videos,
each about 8 minutes long, bridges the gap between
textbook and the real world with case studies of such
companies as Hudson’s, Ben & Jerry’s, Yahoo!, and
World Gym.
To Order: 1-800-477-3692
• Text/Workbook Format: The convenient text/workbook
format presents an all-in-one teaching-learning package
that includes concepts, workbook application exercises,
writing problems, and a combination
handbook/reference manual. Learners work with and
purchase only one volume for efficient, economical
instruction.
• Expanded Coverage of Career Skills: Special workshop
discussions focus on developing career skills that
students need to succeed, such as using ethical tools,
working collaboratively, observing business etiquette,
resolving workplace conflicts, and conducting online job
searches.
• Student Web Site: This is the first text to offer Internet
resources for the student. Users will find interactive
chapter reviews, interactive skill builders, Internet
resources, and PowerPoint® presentation slides at
http://www.meguffey.com.
• Newsletter and Complimentary Teaching Resources: All
BUSINESS COMMUNICATION/BUSINESS ENGLISH
adopters receive a free subscription to our semi-annual
newsletter “Business Communication News.” It
highlights current issues and news of interest in the
business communication course and contains offers for
complimentary teaching materials that may be ordered
directly from the author.
Supplements
Annotated Instructor’s Edition,
Essentials of Business Communication 0-324-19156-1
Instructor’s Manual with Test Bank and
Solution Transparency Masters 0-324-19153-7
Instructor’s Resource CD-ROM 0-324-19157-X
Bridging the Gap Video Series 0-324-11460-5
BusinessLink Video Case Studies for
Business Communication 0-324-01364-7
ExamView Testing Software 0-324-19158-8
Transparency Acetates 0-324-19155-3
WebTutor Advantage for Blackboard 0-324-19160-X
WebTutor Advantage for WebCT 0-324-19159-6
WebTutor ToolBox for Blackboard 0-534-27489-7
WebTutor ToolBox for WebCT 0-534-27488-9
Table of Contents
UNIT 1: LAYING COMMUNICATION FOUNDATIONS. 1. Facing Today’s
Communication Challenges. UNIT 2: THE WRITING PROCESS.
2. Writing for Business Audiences. 3. Improving Writing Techniques.
4. Revising and Proofreading Business Messages. UNIT 3:
CORRESPONDING AT WORK. 5. E-Mail and Memorandums. 6. Routine
Letters and Goodwill Messages. 7. Persuasive Messages. 8. Negative
Messages. UNIT 4: REPORTING WORKPLACE DATA. 9. Informal
Reports. 10. Proposals and Formal Reports. UNIT 5: DEVELOPING
SPEAKING SKILLS. 11. Communicating in Person, by Telephone, and
in Meetings. 12. Making Oral Presentations. UNIT 6: COMMUNICATING
FOR EMPLOYMENT. 13. The Job Search, Résumés, and Job
Application Letters. 14. Employment Interviewing and Follow-Up
Messages. Appendix A. Reference Guide to Document Formats.
Appendix B. Correction Symbols and Proofreading Marks. Appendix
C. Documentation Formats.
21
 ➤ BUSINESS COMMUNICATION
Business Communication: on the very successful Communication by Objectives
(CBO) approach to communication. This three-step
Process and Product, 4e approach emphasizes an easy-to-use process to achieve
Mary Ellen Guffey, Los Angeles Pierce College successful communication in today’s workplace. With
4-Color, 672 pp., 2003 updated and expanded chapters on inter-cultural
ISBN: 0-324-16393-2 communication, technology, and real-world opening
vignettes the Tenth Edition will engage your students in
http://www.meguffey.com the learning process.
Business Communication: Process and Supplements
Product takes students through a well- Annotated Instructor’s Edition with
developed, consistently applied process approach to Student CD-ROM and InfoTrac College Edition 0-324-27272-3
communication and combines it with integrated, hands- Instructor’s Resource CD-ROM
on application of current and emerging business (includes PPT, TB, & IM) 0-324-27273-1
technologies. Students learn a process for solving future WebTutor Advantage for Blackboard 0-324-27275-8
communication problems, and how to use Internet and
WebTutor Advantage for WebCT 0-324-27276-6
electronic media to deliver their message, resulting in a
WebTutor ToolBox for Blackboard 0-534-27489-7
tangible communication strategy they can use throughout
their careers. In addition, the text provides ample products WebTutor ToolBox for WebCT 0-534-27488-9
of that process in the form of business document examples.
BUSINESS COMMUNICATION/BUSINESS ENGLISH

Table of Contents
PART ONE: PRINCIPLES OF COMMUNICATION. 1. Partners for
Supplements Effective Communication. 2. The Six Cs of Effective Messages.
Instructor’s Manual 0-324-11453-2 3. The Communication-by-Objectives Approach. 4. Electronic
Instructor’s Resource CD-ROM 0-324-11458-3 Communication and Technology. PART TWO: EFFECTIVE MESSAGE
APPLICATIONS. 5. Good New and Neutral Messages. 6. Bad News
Test Bank 0-324-11455-9 Messages. 7. Persuasive Messages. 8. Employment Search
ExamView Testing Software 0-324-11457-5 Communication. 9. Applications, Interviews, and Follow-Up
Messages. 10. Oral/Spoken Presentations. 11. Written Reports and
Study Guide 0-324-11454-0 Instructions.
Transparency Acetates 0-324-11456-7
Bridging the Gap Video Series 0-324-11460-5 Business Communication, 6e
WebTutor Advantage for Blackboard 0-324-11461-3
A.C. “Buddy” Krizan,
WebTutor Advantage for WebCT 0-324-11459-1
Murray State University
Table of Contents Patricia Merrier,
UNIT 1: COMMUNICATION FOUNDATIONS. 1. Communicating at Work. University of Minnesota-Duluth
2. Communicating in Groups and Teams. 3. Listening and Nonverbal Carol Larson Jones,
Communication. 4. Communicating Across Cultures. UNIT 2: THE California State Polytechnic University
WRITING PROCESS. 5. Preparing to Write Business Messages. 4-Color, 665 pp., 2005
6. Organizing and Writing Business Messages. 7. Revising Business
Messages. UNIT 3: BUSINESS CORRESPONDENCE. 8. Routine E-mail ISBN: 0-324-27225-1
Messages and Memos. 9. Routine Letters and Goodwill Messages. http://krizan.swlearning.com
10. Persuasive and Sales Messages. 11. Negative Messages. UNIT 4:
REPORTS AND PROPOSALS. 12. Report Planning, Research, and
Uses. 13. Report Organization and Presentation. 14. Proposals Business Communication, 6th Edition, presents basic
and Formal Reports. UNIT 5: PRESENTATIONS. 15. Speaking Skills. business communication fundamentals by using practical
16. Employment Communication. applications. It is designed to assist students in achieving
academic and career success through the development of
Effective Communication excellent communication skills. In depth discussion of
current communication topics include: workplace
for Colleges, 10e diversity, electronic technology, correspondence
Clarice Pennebaker Brantley, applications, proposals, business plans, special reports,
Innovative Training Team visual aids, teamwork, interpersonal communication,
Michele Goulet Miller listening and nonverbal messages, presentation skills, and
4-Color, 496 pp., 2005 employment communication.
ISBN: 0-324-27271-5 Supplements
http://brantley.swlearning.com Instructor’s Manual 0-324-27228-6
Instructor’s Resource CD-ROM
The Tenth Edition is thoroughly revised with the most (IM, TB, ExamView, PP) 0-324-27232-4
current trends in business communication while focusing

22 http://www.swlearning.com
 BUSINESS COMMUNICATION ➤
Study Guide 0-324-27230-8 WebTutor Advantage for Blackboard 0-324-27263-4
Test Bank 0-324-27229-4 WebTutor Advantage for WebCT 0-324-27264-2
Transparency Acetates 0-324-27231-6 WebTutor ToolBox for Blackboard 0-534-27489-7
WebTutor Advantage for Blackboard 0-324-27234-0 WebTutor ToolBox for WebCT 0-534-27488-9
WebTutor Advantage for WebCT 0-324-27235-9
Table of Contents
WebTutor ToolBox for Blackboard 0-534-27489-7
PART ONE: COMMUNICATION FOUNDATIONS. 1. Establishing a
WebTutor ToolBox for WebCT 0-534-27488-9 Framework for Business Communication. 2. Focusing on Interpersonal
and Group Communication. PART TWO: COMMUNICATION ANALYSIS.
Table of Contents 3. Planning Spoken and Written Messages. 4. Preparing Spoken and
PART ONE: THE COMMUNICATION ENVIRONMENT. 1. Business Written Messages. PART THREE: COMMUNICATING THROUGH VOICE,
Communication Foundations. 2. International and Cross-Cultural ELECTRONIC AND WRITTEN COMMUNICATIONS. 5. Communicating
Communication. 3. Communication Technologies and Techniques. Electronically. 6. Delivering Good- and Neutral-News Messages.
PART TWO: DEVELOPING COMMUNICATIONS. 4. Principles of Business 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages.
Communication. 5. Developing Effective and Ethical Business PART FOUR: COMMUNICATION THROUGH REPORTS AND BUSINESS
Messages. 6. Interpersonal Communication and Teamwork. PART PRESENTATIONS. 9. Understanding the Report Process and Research
THREE: CORRESPONDENCE APPLICATIONS. 7. Positive and Neutral Methods. 10. Managing Data and Using Graphics. 11. Organizing
Messages. 8. Goodwill Messages. 9. Negative Messages. and Preparing Reports and Proposals. 12. Designing and Delivering
10. Persuasive Messages. PART FOUR: WRITTEN REPORT APPLICATIONS. Business Presentations. PART FIVE: COMMUNICATION FOR
11. Business Research and Report Writing. 12. Proposals, Business EMPLOYMENT. 13. Preparing Resumes and Application Letters.
Plans, and Special Reports. 13. Visual Aids. PART FIVE: ORAL AND 14. Interviewing for a Job and Preparing Employment Messages.
NONVERBAL COMMUNICATION. 14. Listening and Nonverbal Messages. Appendixes. A. Document Format and Layout Guides. B. Referencing

BUSINESS COMMUNICATION/BUSINESS ENGLISH

15. Oral Communication Essentials. PART SIX: EMPLOYMENT Styles. C. Language Review and Exercises. D. Grading Symbols and
COMMUNICATION. 16. The Job Search and Resume. 17. Employment Proofreader’s Marks.
Communication and Interviewing. BUSINESS ENGLISH SEMINARS.
A. Parts of Speech. B. Sentence Structure. C. Punctuation. D. Style.
E. Word Usage. APPENDICES. A. Formats of Letters and Memos. Basic Letter
B. Documentation Format: APA, MLS. INDEX.
and Memo Writing, 5e
Business Communication Susan H. VanHuss,
University of South Carolina
with Professional PowerPak
1-Color, 256 pp., 2005
and Teams Handbook, 14e
ISBN: 0-538-72783-7
Carol M. Lehman,
Mississippi State University http://www.swlearning.com
Debbie D. DuFrene,
Stephen F. Austin State University Basic Letter and Memo Writing is an intensive, activity-
4-Color, 720 pp., 2005 oriented text-workbook that shows users how to apply
ISBN: 0-324-27270-7 basic principles of communication to write clear and
effective business documents. Through numerous
http://lehman.swlearning.com document examples and applications, students master
While continuing a strong tradition of sound writing basic skills and apply them in specific real-world business
principles and abundant model documents, this new situations. The ideal customer is a high school or
edition of Business Communication integrates spoken, postsecondary instructor who wants a focused and
electronic, and written communication situations and applications-oriented text.
strategies—the way communication actually occurs in a • NEW! Instructional material will link to the workplace
dynamic workplace. The digital age demands that our more directly.
students communicate expertly through an ever- • NEW! Internet will be stressed more, especially in the
expanding number of communication options—from job search and sending electronic transmissions and
traditional paper documents to e-mail, instant messaging, attachments.
web communications, voice and wireless technologies, • NEW! Employment chapter expanded to include
and whatever technology evolves next. You’ll see this functional resume and scannable resume, follow-up
integrated business strategy applied throughout the text. documents, and writing for permission for references.
Supplements • Technology and global considerations will be integrated
Instructor’s Manual 0-324-22137-1 throughout each of the writing strategies presented.
Instructor’s Resource CD-ROM 0-324-27261-8 • The Internet job search—web sites, examples of web-
friendly resumes, including the scannable resume.
Test Bank 0-324-27257-X
• A section addressing the proper use of electronic
Transparency Acetates 0-324-27258-8
communication, versus paper communication, sending
Building High Performance Teams 0-324-27259-6 attachments.

To Order: 1-800-477-3692 23
 ➤ BUSINESS COMMUNICATION
Supplements WebTutor for WebCT (0-538-72531-1
Instructor’s Manual 0-538-72784-5 WebTutor for Blackboard 0-538-72582-6
Instructor’s Resource CD-Rom 0-538-72785-3 Words@Work Windows Individual User CD 0-538-69049-6
CNN Looks at Diversity in the Workplace
Table of Contents Video/Discussion Guide Pkg 0-538-72364-5
1. Style, Process, and Product. 2. Ten Guides for Effective Writing. Workplace Communication in Action
3. Positive Letters and Memos. 4. Negative Letters and Memos. Video/Discussion Guide Pkg 0-538-97703-5
5. Persuasive Letters and Memos. 6. Letter and Memo Reports.
7. Form Letters and Memos. 8. Collaborative and Team Writing. CNN Career Issues Video/Discussion Guide Pkg. 0-538-72224-X
9. Goodwill and Personal Business Messages. 10. Employment Exam View (Electronic Testbank CD)
Communications. APPENDICES. A. Address Directory. B. Language Assessment Software 0-538-72325-4
Arts Checklist. C. Language Arts Solutions. D. Evaluation Guide
Assess Each Communication. Instructor’s Manual 0-538-72326-2
Instructor’s Manual, Study Guide 0-538-72356-4
Instructor’s Resource CD-ROM 0-538-72324-6
Business Communication:
A Framework for Success Table of Contents
1. Communicating in Your Life. 2. Communicating in a Diverse
Dan O’Hair, University of Oklahoma
Workplace. 3. Nonverbal Communication. 4. The Writing Process.
James O’Rourke, Notre Dame University 5. Writing Memos and E-Mail. 6. Writing Letters to Your Clients and
Mary John O’Hair, University of Oklahoma Customers. 7. Researching and Using Information. 8. Developing
BUSINESS COMMUNICATION/BUSINESS ENGLISH

and Using Graphic and Visual Aids. 9. Writing Routine Reports.

4-Color, 672 pp., 2001 10. Writing Formal Reports. 11. Technical Communication.
ISBN: 0-324-07350-X 12. Presentations and Meetings. 13. Communicating with Customers.
14. Employment Communication. 15. Job Application and
http://ohair.swlearning.com Interviewing Skills.

Business Communication: A Framework for Success

presents a truly strategic approach to business The Basics: Business Communication, 2e.
communication. This text builds on a solid foundation of Patricia Merrier,
rhetorical and communication theories by including a University of Minnesota-Duluth
range of real-company examples that make the theories 2-Color, 192 pp., 2000
come alive. These innovative methods not only help
students identify the many challenges encountered by ISBN: 0-538-72295-9
today’s business communicators, but they also foster a http://www.swlearning.com
mastery of communication skills that will carry students
well into their own careers. The Basics of Business Communication
focuses on the business communication principles and
Supplements their written applications. Short, concise content delivers
Instructor’s Manual, Test Bank and Video Guide 0-324-01417-1 a thorough approach, with clear-cut examples and
exercises to reinforce learning. Use of current technology
and the Internet have been incorporated as well as the
Communication for the Workplace SCANS workplace readiness skills. Humor is also added to
Thomas L. Means, Simsboro, LA emphasize key principles and concepts.
4-Color, 535 pp., 2001 • Technology activities in every chapter.
ISBN: 0-538-72322-X • New features for self-analysis and personal goal setting.
• Numerous amount of teamwork activities included.
http://www.swlearning.com
Supplements
Communication for the Workplace Instructors Manual 0-538-72296-7
connects students with the workplace
Words@Work Windows Individual User CD 0-538-69049-6
like no other communications resource on the market.
This text addresses the essential writing, speaking, and Table of Contents
listening skills needed for success in today’s workplace. 1. Understanding the Communication Process. 2. Planning Written
This is a basic level business communication text. Business Messages. 3. Developing Business Messages. 4. Writing
Positive and Neutral News Messages. 5. Writing Bad News Messages.
Supplements 6. Writing Persuasive Messages. 7. Writing Employment and Special
Messages. APPENDICES. A. Message Format Guidelines. B. Editing
Student Notetaking Guide 0-538-72323-8 Symbols. C. Frequently Confused and Misused Words.
Student Study Guide 0-538-72355-6

24 http://www.swlearning.com

The Basics: Employment Communication
Patricia A. Parzych, New York, NY
2-Color, 136 pp., 2000
ISBN: 0-538-69028-3
http://www.swlearning.com
Basics of Business Employment addresses
core communication tools for getting and
keeping a job covering self assessment, cover letters, and
interviewing skills. Short, concise content delivers a
thorough approach with clear-cut examples and exercises
to reinforce learning. Use of current technology including
the Internet have been incorporated throughout as well
as the SCANS workplace readiness skills. Humor is also
added to emphasize key principles and concepts.
• Technology activities in each chapter.
• New features for self-analysis and personal goal setting.
• Numerous amount of teamwork activities included.
Supplements
Instructor’s Manual 0-538-69037-2
Words@Work Windows Individual User CD 0-538-69049-6
Table of Contents
1. Look at the Job-Search Process. 2. Pick a Compatible Career.
3. Create Strong Resumes. 4. Write Effective Letters. 5. Complete
Job Applications. 6. Interview Successfully. 7. Succeed on the Job.
Communication Skills
for the Processing of Words, 5e
Roseanne Reiff, Yonkers, NY
1-Color, 224 pp., 2005
ISBN: 0-538-43955-6
http://www.swlearning.com
The goal of Communication Skills for the Processing of
Words is to help students demonstrate writing skills by
using correct grammar, punctuation, and proofreading
skills when formatting documents. The text-workbook
reinforces language arts skills through the use of realistic
office communications. Communication Skills for the
Processing of Words has been used in every type of
classroom environment in which words are processed.
• NEW! Instructor Resources CD with data files, solutions,
and PowerPoint® presentation for each unit.
• NEW! Data CD will be packaged in book for all channels
other than school.
• NEW! Career Tips feature in each unit will be enhanced
and made a more integral part of each unit.
• NEW! Electronic communication (email, fax, web
documents) will be included.
• NEW! Online editing features (comments and track
changes) will be included in a few applications.
To Order: 1-800-477-3692
BUSINESS COMMUNICATION ➤
• NEW! Business ethics and correct etiquette when using
telecommunications will be added.
• NEW! An on-going project, Career Voyage will be added
to this addition. Students will form teams to plan
national and international travel, including lodging.
They will compare social, language, currency, and time
differences, and secure documents/immunizations
needed to travel internationally. “Career Tips”
• Reinforces all the mechanics of language arts
(punctuation, capitalization, number expression, word
usage).
• Handwritten exercises in the text make the text
consumable.
• Four editing and word processing documents in the
end-of-chapter activities, making it ideal for
keyboarding/word processing courses.
• Applications reinforce basic document formatting and
word processing skills.
BUSINESS COMMUNICATION/BUSINESS ENGLISH
• Includes decision-making skills necessary for success in
today’s workplace.
• Includes business-related topics such as handling stress
on the job, improving listening skills, and acquiring
management skills.
Supplements
Instructor’s Manual 0-538-43956-4
Instructor’s Resource CD-Rom 0-538-43958-0
Table of Contents
1. Commas. 2. Commas (continued). 3. Commas (concluded);
Dashes; Hyphens. 4. Semicolons. 5. Apostrophes. 6. Apostrophes
(concluded). 7. The Colon. 8. Quotation Marks. 9. Homonyms.
10. Numbers. 11. Numbers (concluded). 12. Capitalization.
13. Capitalization (concluded). 14. Misused Words. 15. Misused
Words (continued). 16. Troublesome Pronouns. 17. Troublesome
Pronouns (concluded). 18. Subject and Verb Agreement, Style Guide.
The Basics: Speech Communication, 2e
Paul R. Timm, Brigham Young University
2-Color, 192 pp., 2000
ISBN: 0-538-72297-5
http://www.swlearning.com
The Basics of Speech Communication
targets effective oral communication
skills used in day-to-day living. Short, concise content
delivers a thorough approach with clear-cut examples and
exercises to reinforce learning. Use of current technology
including the Internet have been incorporated throughout
as well as the SCANS workplace readiness skills. Humor is
also added to emphasize key principles and concepts.
• Technology activities in each chapter.
• New features for self-analysis and personal goal setting.
• Numerous amount of teamwork activities included.
25
 ➤ BUSINESS COMMUNICATION
Supplements
Instructor’s Manual 0-538-72298-3
Words@Work Windows Individual User CD 0-538-69049-6
Table of Contents
1. Make Oral Communications Work for You. 2. Conquer the Fear of
Public Speaking. 3. Communication Pitfalls. 4. Build Conversation
Skills. 5. Discover Your Listeners. 6. Plan Your Approach. 7. Build
Your Theme on Key Ideas. 8. Use the Power of Beginnings, Bridges,
and Endings. 9. Add Life to Your Style. 10. Get Your Message
Across. 11. Give Listeners Something to Look At.
The Basics: Writing, 2e
A.C. “Buddy” Krizan, Murray State University
Joyce P. Logan, Lexington, Kentucky
2-Color, 250 pp., 2000
ISBN: 0-538-72301-7
http://www.swlearning.com
BUSINESS COMMUNICATION/BUSINESS ENGLISH
The Basics of Writing includes a brief
review of English grammar and usage, yet focuses on
basic writing skills needed in both personal and business
writing. Short concise content delivers a thorough
approach with clear-cut examples and exercises to
reinforce learning. Use of current technology and the
Internet have been incorporated throughout as well as
the SCANS workplace readiness skills. Humor is also added
to emphasize key principles and concepts.
Supplements
Instructor’s Manual 0-324-72302-5
Proofreading and Editing Precision, 4e
Larry G. Pagel
Ellis Jones, Custavus Adolphus College
David Kane, Foothill College
4-Color, 288 pp., 2001
ISBN: 0-538-69898-5
http://www.swlearning.com
This activity-oriented text is designed to sharpen
proofreading and editing skills.It provides a thorough
review of the rules governing language arts. Computerized
exercises found on the data disk are integrated
throughout to give the user additional practice in editing
and formatting documents just as they would in everyday
life. Also included is the Template CD-ROM which provides
realistic, hands-on experience in loading, proofreading,
editing and formatting stored files. On-screen
proofreading is another skill that must be learned and
practiced because it is an activity that is performed by
26 http://www.swlearning.com
anyone who composes communication on computer.
Document files on the template are identified in the
student edition with a CD-ROM icon.
System requirements: Word 6.0, Word97, WordPerfect 6.1
and Works 3.0 for Windows 95 or Windows NT. Word 6.0
and Works 3.0 for Macintosh.
South-Western Spelling Reference, 5e
Devern J. Perry, Provo, UT
2-Color, 256 pp., 2001
ISBN: 0-538-69120-4
http://www.swlearning.com
This compact manual provides correct
spelling, pronunciation, and division of the
most commonly used words in business writing. Includes
over 25,000 terms—many from the rapidly evolving
worlds of computers and office technology. Spelling
guidelines with examples and two-letter state
abbreviations are included in the text. Alphabetic guides
on the page edge assist in quick referencing. The text
includes commonly used derivations of root words.
Call Centers: Technology & Techniques
Jack A. Green
1-Color, 288 pp., 2003
ISBN: 0-538-72686-5
http://www.swlearning.com
This text develops the necessary
communication, interpersonal, and
problem-solving skills needed for success as a call center,
customer service, or help desk representative or manager.
Each topic has the necessary content to focus specifically
on soft-skill effectiveness using a problem solving
approach. The most current technology is covered,
including web and e-commerce support, and Internet
resources are integrated throughout. A student cd is
included that contains additional cases, self-assessments,
key terms with definitions, and links to useful Internet
resources.
Supplements
Instructor’s Resource CD 0-538-72687-3
Table of Contents
1. Understanding Call Centers. 2. Creating a Positive Work Climate.
3. Addressing the Call: It’’s All Attitude. 4. Voice. 5. Customer
Rapport. 6. Listening and Questioning. 7. Managing the Call.
8. Style Flexibility. 9. Managing Stress and Handling Difficult
Customers. 10. Telephone Sales.

COMMUNICATION 2000,
SECOND EDITION SERIES
Agency for Instructional Technology,
Bloomington, IN
Communication 2000:
Communicating with Customers
4-Color, 96 pp., 2002
ISBN: 0-538-43334-5
This softcover text emphasizes the
communication skills necessary for
providing excellent customer service.
Communicating effectively to exceed
customers’ expectations is critical to
the success and reputation of companies and their
employees. The workshops provided give instruction on
how to understand the importance of customer service;
identify customer needs; communicate effectively with
customers in person, over the telephone, or over the
Internet; and effectively handle customer complaints.
Multimedia components enhance the impact of the
workshops so users can complete a variety of exercises
on the computer, watch video footage of people
effectively communicating on the job, and use the
Internet to conduct further research.
Communication 2000:
Communicating with Your Team, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43341-8
This softcover text focuses on the
communication skills necessary in
workplace teams. Successful
teamwork strategies are essential for
cooperation and efficiency in the
workplace. The workshops provided give instruction on
learning strategies for forming teams, establishing
team goals, solving team problems, and becoming a
leader. Multimedia components enhance the impact of
the workshops so users can complete a variety of
exercises on the computer, watch video footage of
people effectively communicating on the job, and use
the Internet to conduct further research.
To Order: 1-800-477-3692
BUSINESS COMMUNICATION ➤
Communication 2000:
Communication & Ethics, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43355-8
This softcover text focuses on the
skills necessary for communicating
ethically in the workplace.
Understanding the consequences of
decisions, being accountable for
actions, and communicating truthfully are
emphasized.The workshops provided give instructions
on learning strategies for understanding codes of
ethics, contracts, conflicts of interest, ethical issues on
the Internet, and confidential communications.
Multimedia components enhance the impact of the
workshops so users can complete a variety of exercises
on the computer, watch video footage of people
BUSINESS COMMUNICATION/BUSINESS ENGLISH
effectively communicating on the job, and use the
Internet to conduct further research.
Communication 2000:
Communication and Diversity, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43348-5
This text emphasizes the skills
necessary for communicating
effectively in a diverse work force.
Understanding the changes taking
place in the American work force and
the trends in the global economy can help eliminate
communication barriers and lead to opportunities.
Knowledge on how to overcome stereotypes and value
differences in gender, age, culture, and physical ability
is obtained by completing the workshops provided
throughout the chapters. Multimedia components
enhance the impact of the workshops so users can
complete a variety of exercises on the computer, watch
video footage of people effectively communicating on
the job, and use the Internet to conduct further
research.
27
 ➤ BUSINESS COMMUNICATION
Communication 2000:
Employment Communication, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43320-5
This softcover text centers on the
communication skills necessary for
conducting a successful job search or
making a change in jobs. The ability
to conduct research online, present a
professional image, and communicate well with
potential employers is critical to any job search. The
workshops provided give instruction on how to create
effective resumes and cover letters, search for job
information, prepare for a successful interview,
understand job expectations, and make a job change.
Multimedia components enhance the impact of the
workshops so users can complete a variety of exercises
BUSINESS COMMUNICATION/BUSINESS ENGLISH
on the computer, watch video footage of people
effectively communicating on the job, and use the
Internet to conduct further research.
Communication 2000:
Interpersonal Communication, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43299-3
This softcover text centers on the
importance of building effective
relationships in the work place.
Successful interactions with coworkers
are essential to productivity and
harmony on the job. The workshops provided help the
user to understand work place relationships, follow and
give instructions, give input to others, use listening
and nonverbal communication, deal with barriers,
negotiate with others, understand the “grapevine,” and
create effective electronic messages. Multimedia
components enhance the impact of the workshops so
users can complete a variety of exercises on the
computer, watch video footage of people effectively
communicating on the job, and use the Internet to
conduct further research.
Communication 2000:
Personal Effectiveness, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43306-X
Personal Effectiveness focuses on the
communication and self-management
skills necessary for personal
effectiveness on the job. The personal
attributes and self-management skills
28 http://www.swlearning.com
that are key to success in a changing workplace are
emphasized. The workshops provided give instruction
on how to set goals, develop an action plan, get
organized, manage time, shape self-esteem, keep up
with change, and communicate a professional image.
Multimedia components enhance the impact of the
workshops so users can complete a variety of exercises
on the computer, watch video footage of people
effectively communicating on the job, and use the
Internet to conduct further research.
Communication 2000:
Powerful Presentations, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43313-2
This softcover text emphasizes the
importance of developing effective
presentation skills for use in the
workplace. The ability to prepare and
deliver a variety of presentations with
credibility and confidence is a critical workplace skill.
The workshops provided give instruction on how to
understand the roles of presenters and listeners,
prepare and organize content for a presentation,
analyze an audience, use persuasion strategies, and
understand strategies for overcoming communication
apprehension. Multimedia components enhance the
impact of the workshops so users can complete a
variety of exercises on the computer, watch video
footage of people effectively communicating on the
job, and use the Internet to conduct further research.
Communication 2000:
Resolving Problems and Conflicts, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43327-2
This softcover text focuses on a
strategy for resolving differences by
understanding the points of view of
coworkers. The ability to listen well,
prevent unnecessary conflict, and
negotiate fair solutions is the hallmark of an effective
problem solver. The workshops provided give
instruction on how to understand different perceptions,
reach for fairness, use strategies for making difficult
decisions, ease tensions, and understand discipline
policies. Multimedia components enhance the impact
of the workshops so users can complete a variety of
exercises on the computer, watch video footage of
people effectively communicating on the job, and use
the Internet to conduct further research.

Communication 2000:
The Technology of
Communication, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43362-0
This softcover text focuses on
understanding communication
technologies, their impact on
workplace efficiency, and benefit to
employees. Technologies explored
include the Internet, telephone, video conferencing,
wireless devices, and integrated technologies. The
workshops provided give instruction on how to analyze
information and communicate via the Internet, utilize
effective telephone technologies, understand uses of
teleconferencing and videoconferencing, understand
the applications of wireless communication, and select
technology appropriate for various communication
challenges. Multimedia components enhance the
impact of the workshops so users can complete a
variety of exercises on the computer, watch video
footage of people effectively communicating on the
job, and use the Internet to conduct further research.
Communication 2000:
Reading for Information, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43292-6
This softcover text focuses on
strategies for reading, gathering, and
prioritizing information. Effective
reading and information management
skills are essential for following
instructions, solving problems, and understanding
documents in the work place. The workshops provided
will give instruction on how to identify information
needs, use reading strategies, and manage electronic
and technical information. Multimedia components
enhance the impact of the workshops so users can
complete a variety of exercises on the computer, watch
video footage of people effectively communicating on
the job, and use the Internet to conduct further
research.
To Order: 1-800-477-3692
BUSINESS COMMUNICATION ➤
Communication 2000:
Business and Technical Writing, 2e
4-Color, 96 pp., 2002
ISBN: 0-538-43285-3
This text focuses on the skills
necessary to write clear and concise
documents in the work place. The
ability to write well will lead to
greater opportunities on and off the
job. Workshops are provided showing how to develop
an action plan, how to organize and develop a
document, and how to use charts and graphics to
enhance their work. Multimedia components enhance
the impact of the workshops so users can complete a
variety of exercises on the computer, watch video
footage of people effectively communicating on the
job, and use the Internet to extend learning and
BUSINESS COMMUNICATION/BUSINESS ENGLISH
conduct research.
The Basics of Proofreading:
A Programmed Approach, 4e
Dona Orr
H. Francis Daniels
Carol Henson, Stockbridge, GA
2-Color, 280 pp., 2003
ISBN: 0-538-72452-8
http://www.swlearning.com
This text provides a comprehensive review of rules for
effective written communication. Each chapter
concentrates on a specific type of error. Rules and
proofreading exercises are presented in order of increasing
difficulty from simple keyboarding errors in grammar,
punctuation, format and sentence construction, to editing
the content of messages. Frequently misspelled words are
applied in end-of-chapter exercises. Tips for strengthening
proofreading skills also appear at the end of most
chapters.
Supplements
Instructor’s Manual 0-324-72375-0
29
 ➤ BUSINESS ENGLISH
Business English
Connections:
Writing For Your World
Doris Humphrey, PhD,
President Career Solutions Training Group
Robert Conklin, DeVry University
2-Color, 608 pp., 2005
ISBN: 0-538-72750-0
http://humphrey.swlearning.com
Connections: Writing for Your World will be the only basic
composition text to continuously and systematically make
real-world and workplace writing connections for learners.
The text builds basic writing skills with a focus on
paragraph and essay writing, but is uniquely targeted to
the needs of career and technical college students, as
BUSINESS COMMUNICATION/BUSINESS ENGLISH
well as the adult learning market.
• Continuously connects traditional academic writing with
real-life and workplace writing examples and
applications.
• Effective design and a consistent, systematic pedagogy
take students through a cycle that connects instruction
examples, and practice.
• Unique text features connect traditional paragraph and
essay development with lifelong learning and study
skills, real world writing, and Internet and technology
resources.
• A complete learning package connects students and
instructors with the widest variety of interactive
learning and teaching aids.
Supplements
Instructor’s Resource CD-ROM 0-538-72753-5
Annotated Instructor’s Edition 0-538-72752-7
ExamView 0-538-72754-3
Table of Contents
Part I. Anyone Can Write. 1. Yourself as a Writer. 2. The Writing
Process and Your Career. 3. Four Strategies of Effective Writing.
Part II. The Paragraph Where All Your Writing Starts. 4. How does a
Paragraph Work. 5. Illustration: Paragraphs That Give Examples.
6. Description: Paragraphs That Appeal to the Senses. 7. Definition:
Paragraphs That Explain Meaning. 8. Comparison and Contrast:
Paragraphs About Similarities and Differences. 9. Classification:
Paragraphs That Assign Things to Categories. 10. Process:
Paragraphs That Explain Steps in a Sequence. 11. Narration:
Paragraphs That Tell a Story. 12. Cause and Effect: Paragraphs That
Tell Why. 13. Persuasion: Paragraphs Paragraphs That Convince.
Part III. Longer Documents: Building on Your Paragraphs. 14. From
Paragraph to Document: Planning and Organizing an Essay or Report.
15. Writing to Illustrate. 16. Writing to Describe. 17. Writing to
Define. 18. Writing to Compare and Contrast. 19. Writing to
Classify. 20. Writing to Explain a Process. 21. Writing to Narrate.
22. Writing to Prove Cause and Effect. 23. Writing to Persuade.
24. Writing Summaries and Instructions. 25. Writing Proposals and
Reports.
30 http://www.swlearning.com
Business English, 8e
Mary Ellen Guffey, Los Angeles Pierce College
4-Color, 526 pp., 2005
ISBN: 0-324-20000-5
http://www.westwords.com
Students need both strong language and
computer skills to succeed in today’s
information economy and digital workplace. Building on
the success of previous editions, Business English, 7e,
continues to provide students with a comprehensive
review of English grammar fundamentals and usage. The
text allows maximum flexibility for instructors to
customize their course around student abilities. Each
chapter has been revised to incorporate the most up-to-
date Internet coverage. In addition to providing the most
comprehensive Web site for business communication
students, the new edition retains Mary Ellen Guffey’s
highly acclaimed three-level approach to teaching course
concepts
• NEW! More writing activities have been added to each
chapter.
• NEW! Guffey Xtra!: This interactive online product
provides students with a robust set of online learning
tools. New books are packaged with a card that
provides access to the site
• Comprehensive treatment of english grammar,
mechanics, usage and reference resources provide
students more exposure to situations they might face in
the work place.
• Student CD-ROM: This CD-ROM is packaged with new
copies of the text and includes true-false and multiple-
choice review questions for each chapter. This
electronic study guide is an excellent learning tool
because it provides students with immediate feedback
explaining right and wrong answers. The exercises,
which cannot be printed, are perfect for pre-test review,
or extra practice.
• Pretests, post-tests, self-check exercises, and unit
reviews provide many opportunities to test their skills
and reinforce the concepts they are learning.
• More Internet/Technology Focus: Communicating
successfully in the business world requires effective
communication by computer. New “Learning Web Ways”
activities build student confidence and skill at using the
Web. End-of-chapter activities are revised to reflect the
growing use of e-mail as a common communication tool.
Supplements
Instructor’s Resource CD-ROM 0-324-22348-X
Instructor’s Manual with Test Bank 0-324-22346-3
Annotated Instructor’s Edition 0-324-22345-5
ExamView Testing Software 0-324-22347-1

Odd-Numbered Reinforcement
Activity Solutions 0-324-22352-8
Reinforcement Activity Solutions 0-324-22351-X
Transparency Acetates 0-324-22350-1
WebTutor Advantage for Blackboard 0-324-23229-2
WebTutor Advantage for WebCT 0-324-23228-4
WebTutor ToolBox for Blackboard 0-534-27489-7
WebTutor ToolBox for WebCT 0-534-27488-9
Table of Contents
UNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts of
Speech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWING
THE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns.
7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION.
8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verb
and Subject Agreement. 11. Verbals. UNIT IV: MODIFYING AND
CONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs.
13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctions
to Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas.
17. Semicolons and Colons. 18. Other Punctuation. UNIT VI:
WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES.
A. Developing Spelling Skills. B. Developing Vocabulary Skills.
C. Reference Guide to Document Formats. Self-Help Exercises.
Index.
Essentials of College English, 3e
Mary Ellen Guffey,
Los Angeles Pierce College
2-Color, 326 pp., 2005
ISBN: 0-324-20150-8
http://www.westwords.com/
guffey/students.html
Designed as a grammar/mechanics text, this fast-paced,
economical text/workbook develops proficiency in
grammar, punctuation, usage, and style. With the
assistance of Dean Elizabeth Tice, co-authors Mary Ellen
Guffey and Carolyn M. Seefer have produced an
accelerated refresher course guide aimed at motivated
students. Essentials of College English is a no-frills
grammar/mechanical review that combines value with
authoritative coverage.
Supplements
Instructor’s Manual 0-324-29190-6
Table of Contents
UNIT 1. KNOWING THE NAMES. 1. Nouns. 2. Possessive Nouns.
3. Pronouns. UNIT 2. SHOWING THE ACTION. 4. Verbs: Fundamentals,
Voices, Tenses, and Parts. 5. Verb and Subject Agreement.
6. Verbals. UNIT 3. MODIFYING AND CONNECTING WORDS.
7. Modifiers: Adjectives and Adverbs. 8. Prepositions.
9. Conjunctions to Join Equals. 10. Conjunctions to Join Unequals.
UNIT 4. PUNCTUATING SENTENCES. 11. Commas. 12. Semicolons
and Colons. 13. Other Punctuation. UNIT 5. WRITING WITH STYLE.
14. Capitalization. 15. Numbers. 16. Effective Sentences.
Appendix. Developing Spelling Skills. Answers to Reinforcement
Exercises. “Spot the Blooper” Explanations. Index.
To Order: 1-800-477-3692
BUSINESS ENGLISH ➤
Basic English
Review, 8e
Norman Schachter, Los Angeles, CA
Karen Schneiter, San Diego, CA
2-Color, 320 pp., 2005
ISBN: 0-538-72720-9
http://www.swlearning.com
This popular text takes a unique and
time-proven approach to understanding the Fundamentals
of English. Through logically organized concepts, short
explanations, and an abundance of skill practice, users
will gain confidence and skill in all English areas. This
user-friendly edition motivates with activities that
promote attention to detail, methods for remembering
specific grammar rules and activities that can be
completed using technology.
BUSINESS COMMUNICATION/BUSINESS ENGLISH
• NEW! Student CD included in book provides additional
self-paced applications to reinforce chapter concepts.
• NEW! Workplace communication features integrate the
use and importance of grammar and communication
skills in the workplace.
• NEW! New design for improved readability and
professionally illustrated cartoons as humorous
illustrations of concepts.
• Individual and cumulative practice and self-check
activities to ensure student comprehension of subject
matter.
• Spelling and vocabulary reference appendix is useful as
an instructional device in class or for student reference.
• Each unit begins with student learning objectives for
the student to have mastered upon completion of the
unit to ensure the student has an understanding of
chapter concepts.
Supplements
Annotated Instructor’s Edition 0-538-72724-1
ExamView 0-538-72726-8
Instructor’s Resource CD 0-538-72725-X
Table of Contents
1. The Sentence. 2. Nouns. 3. Pronouns. 4. Verbs. 5. The Time of
Verbs. 6. Adjectives and Adverbs. 7. Prepositions and Conjunctions.
8. Phrases and Clauses. 9. Punctuation and Capitalization. 10. Word
Choice. 11. Writing Sentences and Paragraphs.
31
 ➤ BUSINESS ENGLISH
Professional English
Mary Ellen Guffey, Los Angeles Pierce College
4-Color, 526 pp., 2005
ISBN: 0-324-22334-X
http://www.westwords.com
Students need both strong language and
computer skills to succeed in today’s
information economy and digital workplace. Professional
English provides a comprehensive review of English
grammar fundamentals and usage. The text allows
maximum flexibility for instructors to customize their
course around student abilities. Each chapter has been
revised to incorporate the most up-to-date Internet
coverage. In addition to providing the most
comprehensive Web site available, the text features Mary
Ellen Guffey’s highly acclaimed three-level approach to
BUSINESS COMMUNICATION/BUSINESS ENGLISH
teaching course concepts.
• Career Preparation: Comprehensive treatment of english
grammar, mechanics, usage and reference resources
provide students more exposure to situations they
might face in the work place.
• Xtra! Student CD-ROM: This CD-ROM is packaged with
new copies of the text and includes the new Ms.
Grammar electronic study guide. This electronic study
guide is an excellent learning tool because it provides
students with immediate feedback explaining right and
wrong answers. The exercises are perfect for pre-test
review, or extra practice.
• More Internet/Technology Focus: Communicating
successfully in the business world requires effective
communication by computer. New “Learning Web Ways”
activities build student confidence and skill at using
the Web. End-of-chapter activities are revised to reflect
the growing use of e-mail as a common communication
tool.
• All of the grammar examples have been reviewed by the
author to be certain that they coordinated with widely
used reference manuals including Clark and Clark’s
HANDBOOK FOR OFFICE PROFESSIONALS.
Supplements
Instructor’s Resource CD-ROM 0-324-22348-X
Annotated Instructor’s Edition 0-324-22376-5
Table of Contents
UNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts of
Speech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWING
THE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns.
7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION.
8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verb
and Subject Agreement. 11. Verbals. UNIT IV: MODIFYING AND
CONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs.
32 http://www.swlearning.com
13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctions
to Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas.
17. Semicolons and Colons. 18. Other Punctuation. UNIT VI:
WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES.
A. Developing Spelling Skills. B. Developing Vocabulary Skills. C.
Reference Guide to Document Formats. Self-Help Exercises. Index.
How 10: Handbook
for Office Professionals, 10e
James L. Clark, Pasadena City College
Lyn R. Clark, Los Angeles Pierce College
2-Color, 576 pp., 2004
ISBN: 0-324-17882-4
http://clark.swlearning.com
Since 1975, HOW and its subsequent
editions have been a prominent reference source for
business writers, office personnel, and students. With
every new edition, HOW has kept pace with changes in
our language and the business environment, striving to
provide a useful and easy-to-understand reference manual
for all professionals involved in organizational operations.
It includes detailed and precise information for writing,
formatting, and transmitting communications. Unlike
other reference books, HOW 10 is tailored for writing
style, grammar, mechanics, and techniques in a
business/office environment. This text can be used as a
stand-alone reference or as a supplement.
Supplements
Instructor’s Manual 0-324-17883-2
Instructor’s Resource CD-ROM 0-324-19058-1
Workbook 0-324-17884-0
Table of Contents
1. Punctuation. 2. Hyphenating and Dividing Words.
3. Capitalization. 4. Number Formats and Applications. 5. Grammar
and Usage. 6. Abbreviated Forms. 7. Words Often Confused and
Misused. 8. Proofreading and Editing. 9. Using The Internet.
10. Electronic Messaging. 11. Address Format and Forms of Address.
12. Business Letters and Memorandums. 13. Reports and Other
Business Documents. 14. Employment Application Resources.
15. Reference Sources. 16. Manual and Electronic File Management.
Effective English
for Colleges, 10e
Jack E. Hulbert, Pleasant Garden, NC
Michele Goulet Miller,
Milwaukee Area Technical College
4-Color, 432 pp., 2002
ISBN: 0-538-72453-6
Using a proven application approach to
build the language skills of students who
did not achieve competency while in high school,
Effective English for Colleges, 10e, systematically reviews

concepts, examples and application. This full-color book
is divided into manageable learning segments, making it
a non-threatening learning tool for developing grammar
and usage skills. By learning grammar rules and applying
them in context, the user develops editing, writing, and
language skills vital to successful communication.
The Basics: English, 2e
Michele Goulet Miller,
Milwaukee Area Technical College
Clarice Pennebaker Brantley,
Innovative Training Team
2-Color, 256 pp., 2000
ISBN: 0-538-72299-1
http://www.swlearning.com
The Basics of English presents grammar, punctuation,
capitalization, and number usage that provides the “base”
of knowledge needed to succeed in writing classes. Short,
concise content delivers a thorough approach with clear-
cut examples and exercises to reinforce learning. Use of
current technology including the Internet has been
incorporated as well as SCANS workplace readiness skills.
• NEW! Technology activities in every chapter.
• NEW! Features for self-analysis and personal goal
setting.
• NEW! Numerous amount of teamwork activities
included.
• Learning objectives that identify what you should be
able to achieve after you complete the chapter.
• Checkpoints that allow you to apply the principles
presented in a section.
• Checkpoint solutions that enable you to verify your
comprehension of one section before you progress to
another section.
Supplements
Instructor’s Manual 0-538-72300-9
Words@Work Windows Individual User CD 0-538-69049-6
Table of Contents
1. Dictionaries and Thesauruses. 2. Nouns. 3. Pronouns.
4. Verbs. 5.Subject/Verb Agreement,. 6. Adjectives. 7. Adverbs.
8. Prepositions, Conjunctions, and Interjections. 9. Phrases,
Clauses, and Sentences. 10. Basic Punctuation. 11. More
Punctuation. 12. Capitalization and Numbers. Appendix.
To Order: 1-800-477-3692
TECHNICAL WRITING ➤
Writer’s On-line Workshop:
Your Complete Business Communication
and Business English Interactive
Resource, Bookstore Certificate, 2e
Dana Loewy,
California State University, Fullerton
Teeanna Rizkallah,
California State University, Fullerton
Online Product 2002
ISBN: 0-324-01385-X
Writer’s On-line Workshop (WOW), formerly
known as PoWER: Professional Writer’s Electronic
Reference, is designed to help users accurately assess
their current skill level and refine their understanding of
Business English and Business Communication. Users start
by taking the self-assessment to aid in diagnosing their
current skills. The results of the self-assessment directs
BUSINESS COMMUNICATION/BUSINESS ENGLISH
users to specific Business English or Business
Communication lessons that require further review.
Technical Writing
Technical Writing for Careers:
Business and Administration
Career Solutions Training Group
2-Color, 128 pp., 2005
ISBN: 0-538-72717-9
Business and Administration is the first
in the Technical Writing for Careers
Series. This text-workbook will contain
technical writing applications specific to
business and administration careers. Each chapter will
open with a profile of a business professional and now
they apply technical writing in their career. Three to five
writing projects for that specific job will follow. This is a
perfect resource as an applications book in a technical
writing course.
• The text is job specific so instructors can choose
appropriate modules for each student
• References to additional Instructor Resources are
available in the lesson plans such as web sites, etc.
• Applications that ask the student to prepare a specific
type of document based on the situation presented.
Supplements
Instructor’s Manual 0-538-72718-7
Table of Contents
1. Administrative Specialist. 2. Human Resources Administrator.
3. Financial Analyst. 4. International Trade Manager. 5. Entrepreneur.
6. Accountant.
33
 ➤ TECHNICAL WRITING
Technical Writing for Careers:
Retail/Wholesale Sales
Career Solutions Training Group
2-Color, 128 pp., 2005
ISBN: 0-538-72715-2
Retail/Wholesale Sales is the second in the Technical
Writing for Careers Series. This text-workbook will contain
technical writing applications specific to business and
administration careers. Each chapter will open with a
profile of a business professional and now they apply
technical writing in their career. Three to five writing
projects for that specific job will follow. This is a perfect
resource as an applications book in a technical writing
course.
• The text is job specific so instructors can choose
appropriate modules for each student
• References to additional Instructor Resources are
BUSINESS COMMUNICATION/BUSINESS ENGLISH
available in the lesson plans such as web sites, etc.
Supplements
Instructor’s Manual 0-538-72716-0
Table of Contents
1. Sales Associate. 2. Interior Designer. 3. Marketing Director.
4. Buyer. 5. Real Estate Broker. 6. Customer Service Representative.
Appendix: Words Commonly Confused. Glossary.
34 http://www.swlearning.com
Survivor’s Guide
To Technical Writing
David Ingre, Kwantlen University College
2-Color, 325 pp., 2003
ISBN: 0-538-72578-8
A comprehensive, easy-to-use guide to
key workplace communication skills.
Survivor’s Guide to Technical Writing
presents all of the essentials of
workplace communication in an easy-to-read and easy-to-
use format. The content is comprehensive and universal,
and emphasizes the most practical and useful
information, making the concepts relevant to each user.
Integrating the most current technology, users will
discover the usage and resources available to them
through a number of different media. Survivor’s Guide to
Technical Writing reflects the most current topics and
issues in technical communication and includes many
cases, activities, and features to engage and enrich
learning.
Supplements
Instructor’s Resource CD-ROM 0-324-72580-X