Questionnaire

Dear Sir/Mam,
I am Anuj Kumar Giri, student of BBA (Hons.) from Lovely Professional University,
Punjab need to study the influence of advertisement on consumer behavior to purchase a car.
Kindly help me by filling the following questionnaire. I would be thankful for it. Thanking you.
Please put (√ ) marks against the right answer.

Name: ……………………………………... Occupation:…...………………..…. Age: ……...

1. What is your monthly income?

(a) 25 k - 50 k (b) 50 k – 75 k
(c) 75 k – 1 lac (d) more than 1 lac

2. Which media gets your attention while purchasing car?

(a) Newspaper (b) television
(c) Magazine (c) internet

3. How long does the impact of advertisement last on you?

(a) Few hours (b) one day
(c) one week (d) more than a month

4. How does advertisement affect you?

(a) Recall (b) positive impression
(c) Interest (d) desire to purchase

5. Do advertisement inspired you to purchase car?

(a) Yes (b) No

6. Which one of the following provide you most significant information for making your
purchase decision?
(a) Print aid (b) word of mouth
(c) Hoardings (d) TV commercial

7. How much information did you collect about the car from the advertisements?
(a) All (b) Average
(c) Relevant (d) Just enough
 8. How far celebrities’ advertisements influence your buying decisions?
(a) Highly influenced (b) somewhat influenced
(c) Less influenced (d) Neutral

9. Do you think that information provided in advertisement matches with the actual product
performance?
(a) Strongly agree (b) Agree
(c) Strongly disagree (d) Disagree

10. How do you rate the following advertisement? (1 to 5)

(a) Magazine
(b) T.V
(c) Internet
(d) Billboard
(e) Newspaper