Professional Documents
Culture Documents
Marketing For Non Profit Organization
Marketing For Non Profit Organization
• Multiple publics
• Public scrutiny
Marketing Management by Arun Kumar and N Meenakshi
© Vikas Publishing House Pvt. Ltd. 2006
MARKETING PROCEDURES
FOR NON-PROFIT
ORGANISATIONS
• Target market and differentiation
Donors
Clients
• Developing a marketing mix
Product
Pricing
Distribution
Promotion
Marketing Management by Arun Kumar and N Meenakshi
© Vikas Publishing House Pvt. Ltd. 2006
IMPROVING EFFICIENCY
AND EFFECTIVENESS
• Reduce cost of raising funds by adopting
marketing practices of commercial
organizations
• Greater investments in the early years of the
program would be more beneficial than the
same investments being spread over more
number of years