Australia

Location
Australia Wool Innovation
• Established in 2001, AWI is a not-for-profit company
owned by over 29,000 wool levy payers who have
registered as AWI shareholders
Wool
Process of wool
• Grow
• Harvest
• Fiber selection(90million sheep's produce400kgwool)
• Top making
• Spinning
• Dyeing and finishing
AWI Products
• Merino cool collection
• Merino casual collection
• Merino and cotton collection
• Shower Clean Range
• Wool mark brand
• Interiors
Selling
• Regional sales
• Pitch pack
• Exports
Marketing communication
• Exhibitions and seminars
• Posters
• Broachers
• Tv commercial
• Web sites bloging
Market Campaign
• Europe and Asia Campaign
• Campaign with China
• Developing new Collection of Merino
• Shearer and Wool Handler Training
• Training Retail Staff
Future Strategies
• Sheep healthy
• Productivity
• Environment
• Wool harvesting
Strategies
• Quality assurance
• Benefits of wool
• Innovation and textile development
Strategies
• Product partnership marketing
• Intelligence market
Strategies
• New market
• Expand market
KANGAROO
KANGAROO

IMPORTANCE
Army coat
Some of Currency
Best known Organizations
KANGAROO
KANGAROO Types
Red Kangaroo
Eastern Gray Kangaroo
Western Gray Kangaroo
Antilopine Kangaroo
Thank You