Business Analysis

Montri Nipitvitaya
Framework for Analysis
 Four Key Components of
effective analysis
 Business Strategy Analysis
 Accounting Analysis

 Financial Analysis

 Perspective Analysis
Business Analysis
 Developing & Understanding of
business & Competitive Strategy of
the firm being analysis.
 Incorporating business strategy

into Financial Statement.

 Company’s strategy provides a

foundation for the subsequent

analysis.
Accounting Analysis
 How accounting rules &
conventions represent a firm’s
business’s economics and strategy
in Financial statement.
 Develop adjusted accounting

measure of performance.
 General approaches to analyzing

assets, liabilities, revenues and

expenses.
Financial Analysis
 Analyzing Financial Ratio & Cash
flow measure of the operating,
Financing, and investing
performances of a company
relative to either key competitors
or historical performances.
 Focus on using financial analysis to

evaluate the effectiveness of a

company’s strategy and to make
sound Financial forecast.