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F1F008095
CLASS B
TASK IN
Advertisement Effect
One way used in human communication process is mass media. As a communication media,
one of the fundamental functions in mass media is to providing the guidance to the person
who wants to sell the products or service in advertisement.
According to the definition ( 1996 : 5 ) based on England advertisement expert is the most
persuasive message of selling which is directive to the buyer candidate who is the most
potential to the products or service by the cheapest fee.
It is deniable that people cannot be rid of advertisement. From the smallest to the biggest
thing, many people need advertisement to ensure their choices in any products or service
so there will be no regret in the next time about all of the products or service that they have
been bought.
People will feel awkward toward a product if they have not or even see the advertisement.
If they want to buy a product, automatically they will making their own negative opinion
toward the product, thus, ends with a decision never know what will be happen if they buy
it.
In contrast, people will satisfy toward a product if they have already seen on television or
magazine. Without any difficulty, they will build positive opinion toward the product which
ends with a decision “I will buy that product” because of that reason which it can be said
strengthen the choice, from the product that has any relation until the far diverge.