Research Purposes

1.      Provogue India plans to enter Fashion Watch Segment. Will this new foray be
well accepted in its’ Chennai market?

2.      To understand, analyse and further acknowledge/recommend on the customer

perception of Provogues’ new outlet at Express Avenue Mall

3.      Provogues’ flagship store in Chennai was at Spencer Plaza. Will the other
two stores now be able to position themselves the same way as the original one
did?

4.      To understand customer perspective of Provogues’ price-quality relationship.

5.      Express Avenue has Provogue operating as an EBO and in an MBO

(Lifestyle). Which of these do customers prefer?