Professional Documents
Culture Documents
NMIMS University
Dipankar De
Mumbai, September 2007
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Monopolistic Competition
• A market in which firms compete by selling differentiated products that are highly
substitutable for one another, and there is free entry and exit so that profits are
driven to zero (only normal profits exist).
• The industry structure is monopolistic in that each firm faces a downward sloping
demand curve for its product. It therefore has some market power in the sense that
it can set its own price, rather than passively accept the market price as does a
competitive firm.
• On the other hand, the firms must compete for customers in terms of both price and
the kinds of products they sell. Further, there are no restrictions against new firms
entering into a monopolistically competitive market. In these aspects the industry is
like a competitive industry.
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Monopolistic Competition
• The amount of monopoly power the firm has depends on its success
in differentiating its product from other competitor.
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Monopolistic Competition
• Second, there is free entry and exit – i.e. it is relatively easy for new
firms to enter the market with their own brands of the product and
for existing firms to exit if their products become unprofitable.
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Monopolistic Competition
• • If the firms succeed in convincing them that their product has no close
substitutes, the firms will be able to charge higher price for it than
otherwise.
• A firm is the sole producer of its own brand that gives it monopoly power. But
its monopoly power is limited because consumers can easily substitute other
brands if its price rises. Although consumers who prefer that particular brand
will pay more for it, most of them will not pay much more.
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Oligopoly
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Oligopoly
• In some oligopolistic market, some or all of the firms earn substantial profits
over the long-run because barriers to entry make it difficult or impossible for
new firms to enter the market.
industry.
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Oligopoly
• Many strategic questions are involved: How will competitors react to a price
reduction, or a new advertising campaign, or extra investment, or development
of a new product? What is the implication of the new product by a firm? Could it
limit the response by patenting the process?
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Oligopoly
• When making decisions, each firm must weigh its competitors’ reactions,
knowing that these competitors will also weigh its reaction to their decisions.
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Oligopoly
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Oligopoly
• It assumes that rival sellers follow a price cut policy but not a price
increase one. That is, whenever a seller increases price of its product
no one else will follow it but whenever a seller reduces the price, all
others will do so to maintain their market shares.
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