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New Pantene Range with Amino Pro-V Complex makes Hair Ten Times Stronger against damage. Deposits back
essential Aminos that hair loses due to daily weathering.

Do you miss that strong, beautiful hair you once had and wish you could have it back again? Now you can,
thanks to Pantene Scientists going back four billion years in time to the Cosmic Big Bang between Comets
carrying aminos and the Earth, to discover the fountain of life and composition of hair ? aminos. Thus, from
comets to hair care comes the New Pantene range with Amino Pro-V Complex, the only shampoo that deposits
on to hair a unique combination of Pro-Vitamins and three essential aminos that hair loses due to daily
weathering, making hair ten times stronger, and restoring its lost beauty. The New Pantene Amino Pro-V
Complex also comes with an all new refreshing exotic fruity fragrance called Asian Zest, created specially to suit
Asian women.

Extensive research before the launch of the New Pantene Amino Pro-V Complex showed that women around the
world were concerned over deterioration of their hair caused by four types of damage, such as: mechanical (e.g.
excessive brushing or combing), thermal (e.g. excessive use of blow dryer, curling tongs, straightening irons),
chemical (e.g. coloring, relaxing and perming) and environmental (such as pollution and UV damage). Thus,
causing the quality of hair to deteriorate resulting in less resilient, weaker hair that loses its shine.

Combined research and expertise of Pantene along with the University of Surrey and the Premier Science Panel
led to the uncovering of the Amino Pro-V Complex breakthrough. Dr. Chris Gummer, a Hair Care scientist with
global research giant, Procter & Gamble, was the first to determine that between the root and the tip of the hair, a
combination of aminos were being lost, having serious consequences on the look, feel and behavior of the hair.
He realized that replenishing these building blocks meant increasing the strength of hair and giving it back its
luster, shine and manageability.

Having identified the exact aminos lost from the hair over time, Pantene scientists developed a new generation of
Pantene shampoos containing the Amino Pro-V Complex ? a blend of Pro-Vitamins and three of the essential
aminos that hair loses over time - lysine, tyrosine and histidine. Regular use of New Pantene Range deposits
essential aminos into the hairs cortex, which is the part of the hair responsible for its strength and flexibility thus
making it ten times stronger against damage.

The New Pantene? Amino Pro-V Complex range of shampoo comes in five variants suited for individual needs:
Pantene Smooth & Silky, Volume & Fullness, Long Black, Hair Fall Control, and Lively Clean; and is available at
all general and chemists stores at a price of Rs. 98 for a 200ml. bottle; Rs. 51 for a 100ml. bottle and Rs. 3 for a
7.5ml sachet.

New Pantene Range with Amino Pro-V Complex, Makes hair ten times stronger against damage.

New Pantene Shampoo with Goodness of Coconut Oil which makes hair strong against damage with regular use.
New Pantene with its Micro-Vita technology ensures optimized conditioning to suit varied Indian hair care needs
and provides conditioning benefits similar to Coconut Oil - as it penetrates deep into the roots, strengthens each
strand against damage, giving smoother, shinier and stronger hair against damage.

New Pantene with the Goodness of Coconut Oil was launched by Former Miss Universe, leading Bollywood actor
and now Pantene Brand Ambassador Lara Dutta. Commenting on her new role, Lara Dutta said, $)A!0I am
delighted to be the face of the World$)A!/s No. 1 Shampoo, and launch New Pantene with the goodness of
Coconut Oil in India. New Pantene with Micro-Vita Technology provides smoother, shinier and stronger hair
similar to coconut oil and is the perfect solution for people like me who are constantly on the move and have little
or no time for regular oiling! I urge the women of India to experience the goodness of coconut oil via this simple
one step process of shampooing hair with New Pantene!$)A!1

The New Pantene(R) is available at general and chemists stores across India and continues to be priced at Rs.
98 for a 200ml. bottle, Rs. 51 for a 100ml. bottle, and Rs. 3 for a 7.5ml sachet.



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