Emerging and Future Mobile

What does the future look like?

And it won’t look like this
The rise of the convergent device
• Smartbooks • Tablet
– Combining features of a smartphone • Capacitive touchscreen
and a netbook
• Multi-touch
– Always-on behaviour
• Numerous manufacturers out of Taiwan
– Cellular and WiFi connectivity etc
– QWERTY keyboard • OS leads with iPhone OS, Windows,
– Reduced capability OS such as Android
Android, Chromium or Linux-based • Prices set to plummet
variants
– ARM processors to achieve longer
battery life.
Two and three screening
Nearly 1 in 4 people regularly ‘three
screen’: TV, PC and mobile*

84% of us ‘two screen’*

Half of 18-24 yr olds use 2+ screens
simultaneously (22% for over 55s)**

77% of mobile internet use is for more than

5 minutes at a time … have we moved beyond
‘mobile snacking’?**
* Yahoo APPetive, 2010 // ** Ofcom Annual Report, 2010
The ipad is creating a new channel, The Sofa Surfer
iPad Usage
It’s all about location
The location-based community
Developer APIs
Location and Google Advertiser
Maps opportunities

User-generated
User tagged locations feedback, comments
and reviews

Facebook and Layar

Twitter integrations implementation
Smartphone apps –
Android, iPhone,
Palm etc
Advertising and Engagement
Does it work?

Dominos UK credited 29% profit increase to social

media and Foursquare in particular

McDonald’s saw check-ins iincrease by a claimed 33%

during their Foursquare Day campaign
Phone Crediting
Visual Search
mCommerce and Mobile Payments
NFC Marketing
Your Phone becomes Your Doctor
4G
New screens and interactions