sociallIMPACT oe perenne FIVE FAST FACTS: METHODOLOGY RC Research surveyed 216 executives Smo ABOUT WEBER SHANDWICK SOCIAL IMPACT Weber Shandwick’s Socal Impact ber 2010, in partner KRC Research, we surveyed more than 200 executives in Janies with responsibility for 3 are cuenese philanthropy, social responsibility and community relations. Our goal was spanning Secon to understand the primary reasons why corporations invest in CSR tod ssainail hts and ess factors and lessons 4 from recent efforts. De eras ean iia f Weber Shandwick’s publ afar, corporate, consumer and di at we found is that having an impact on critical issues is the pr a FOR MORE INFORMATION, nthe U.S. where PLEASE CONTACT: es from education, hi velopment, environmental sus this is encouraging news. Key findings are below, alon ns they offer for corporations and ni To learn more, visit our Social Impact blog at: impact.webershandwick.com JONATHAN BENTLEY, 202.585.2732 jbentleyBkrcreseareh.com Making an impact on issues matters most for corporate executives. The primary reason (30%) companies invest in CSR is to make an impact on critical issues. * Assimilarly high percent 1¢ (25%) say the primary reason is to demonstrate a company’s values in action * Interestingly, 0 5% of executives see customer loyalty as the primary driver of CSR, and a smaller number (4%) cite employee retention and recruitment as the top factor.