SUBMITTED TO :

UNIVERSITY OF MUMBAI

PROJECT ON :

Comparative Study of Indian Luggage Industry

SUBMITTED BY:

(Subodh Suhas Mayekar)

THIRD YEAR BACHELOR OF MANAGEMENT

STUDIES (BMS)

UNDER THE GUIDANCE OF:

( PROF. Jayshree Phene)

P.T.V.A.’S

M.L.DAHANUKAR COLLEGE OF COMMERCE

Vile Parle (East), Mumbai

2010-2011

I
 CERTIFICATE

This is to certify that SUBODH S.MAYEKAR has satisfactorily carried out the
project work on ‘COMPARATIVE STUDY OF INDIAN LUGGAGE
INDUSTRY’ of Bachelor of Management Study (BMS) as per the curriculum laid
down by the UNIVERSITY OF MUMBAI during the academic year 2010-2011

Project Guide Principal

External Examinar

II
 DECLARATION

I, Subodh S. Mayekar of M.L.Dahanukar College of Commerce T.Y.B.M.S. ,

hereby declare that I have completed preoject on ‘COMPARATIVE STUDY OF
INDIAN LUGGAGE INDUSTRY’ in the academic year 2010-2011. The
information submitted is original and authentic to the best of my knowledge as a lot
of dedication and hard work has been put in by me for the same.

Signature of the student

III
 ACKNOWLEDGEMENT

During the course of this project, I’hve been helped and supported by a lot of people
whose names if not mentioned, would be inconsiderable on my part. I’d like to thank
all of them.

I’d like to thank my guide, Prof. Jayshree Phene, who guided me throughout and
has been a helpful guide. Working under her guidance has been a great experience.

I’m deeply obliged to our college librarian who guided me through the reference
books, without which my project wouldn’t have seen the light of the day.

Most of all, I wish to thank my parents and my friends for dealing with me patiently
and supporting me whilst I was working on this project.

And, thank you God, just for being there with me, throughout.

IV
 Index
Particulars Page Nos

1 Executive Summary 01

2 Indian Luggage Market 02

3 Critical View of the Luggage Industry 04

4 Pre 1997 04

5 Post 1997 05

6 Environmental Scanning 06

7 Porters Model 08

8 Major Players in the Organized Sector 14

9 V.I.P 15

10 Competition from Samsonite & the Unorganized Sector 36

11 Samsonite 40

12 SAFARI 57

13 Findings 62

14 Conclusion 67

15 Questionnaire 68

16 Bibliography 69