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In the general sense, the most important reason for studying consumer behavior is
the significant role it plays in our lives. Much of our time is spent directly in the
time is spent thinking about products and services, talking to friend about them, and
and the manner in which we use them significantly influence how we live our daily
lives. These general concerns alone are enough to justify my research. However,
many seek to understand the behavior of consumers for what are thought to be
affected by their behavior or expected actions. For this reason, consumer behavior is
said to be an applied discipline. Such applications can exist at two different levels of
a society as whole.
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product designers, and many others in profit-oriented businesses are interested in
knowledge.
influence economic and social conditions within an entire society. In market system
based on individual choice, consumers strongly influence what will be produced, for
whom it will be produced, and what resources will be used to produce it.
quality and level of our standard of living. Furthermore, this collective desire not
only has lead to the development of a strong transportation network but also has
relations.
Machines and also know about the consumer opinion about online shopping I choose
this topic as my project. I try to cover all aspects related to consumer satisfaction
before purchase and after purchase of the product. It provides insight into aggregate
economic and social trends and can perhaps even predict such trends. In addition,
this understanding may suggest ways to increase the efficiency of the market system
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Introduction
CONSUMER BEHAVIOR
The study of consumer behavior is the study of how individuals make decisions to
spend their available resources (time, money, effort) on consumption related items.
It includes the study of what they buy, why they buy it, when they buy it, where
they buy it, how often they buy it, and how often they use it.
.......... the decision process and physical activity individuals engage in when
The term “Customer” is typically used to refer to someone who regularly purchases
from a particular store or company. The term “Consumer” more generally refers to
anyone engaging in any of the activities used in our definition of consumer behavior.
Our primary attention directed towards ultimate consumers, those individuals who
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consumers also reveals much about industrial and intermediate buyers and other
INDIVIDUAL BUYER
purchase with little or no influence from other. However, in some case a number of
Once the consumer makes the decision to purchase a product, there can be several
types of additional behavior associated with that decision. Two activities are of
primary importance:
One set of implications flow from decision on product set-up and use. Three topics
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PROVIDING INFORMATION AND ASSISTANCE
Washing Machine , and so forth from a full-service retailer it would ordinarily require
the store to carefully install or set up the product and explain its operation to user.
The importance of information on product set-up and use becomes even more
critical in today’s self service economy. Consumers are buying many complicated
products from self-service discount outlets which may offer very little product
on whether literature comes with the product. Such a situation provides an added
impetus for manufactures to asses their product literature and makes sure it is
readable and understandable. The consumer who fails to follow instructions with her
Even more fundamental than the provision of the information to consumers is the
marketer’s first understanding how his product is used by consumer and how this
product fits into the consumer’s “Consumption System”. For example, the marketer
needs to know how his product is used by consumers, not only to make
improvement in its Quality and Functions, but also to suggest new users for it. If
marketer were research more thoroughly the use-environment and behavior of their
product prior to full-scale launching, we would undoubtedly see fewer failures and
system, that is , the manner in which the consumer performs the total tasks of
whether she is trying to accomplish when using the product, whether it is washing
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clothes or cooking a meal. By understanding how this product fits in with other
A related factor concerning product setup and use has to do with product or service
warranty, which is promise by the manufacturer or seller that the product or service
is free from defects in materials and workmanship and that problems will be
corrected if failure occurs during the warranty period. An effective warranty can offer
components:
• Clarify who will execute the program and what standards must be met
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• Constantly monitor consumer and dealer response to invoking warranty
A second factor for the marketer to consider with regard to post purchase activities
concerns buyers interests in related products and services. This is another area of
made aware of the potential products that exist. Thus, literature enclosed with a
product could present other products in the line. Thus, the marketer’s tasks are to
determine what product mix is most appropriate to the firms. This is largely a
function of applying the marketing concept to identify products that may be related
In addition to the overt types of behavior that results from purchase, the
consumer is uncertain of the wisdom of his decision, he rethinks this decision in the
post purchase stage. There are several functions which this stage serves. First, it
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on. Third, the feedback that the consumer receives from this stage helps to make
CONSUMERS SATISFACTION/DISSATISFACTION
buying situation for the sacrifice he has made. Adequacy of satisfaction is a result of
matching actual past purchase and consumption experience with the expected
rewards from the brand in terms of its anticipated potential to satisfy the consumer’s
motives.
The concept of satisfaction is one about which there are presently few agreed
it…..One could have a pleasurable experience that caused dissatisfaction because even
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• The cost and efforts to be expended before obtaining the direct product or
service benefits
purchase
the consumer hopes performance will be in terms of an ideal level, what would be
fair and equitable given the consumer’s expenditure of time and money in obtaining
and using the product, and what the consumer expects to actually occur.
Once consumers purchase and use a product, they may then become either
expectation and other factors. For example, older consumers tend to have lover
lower satisfaction. Men tend to be more satisfied than women. The more confidence
one has in purchase decision making and the more competence in a given product
area, the greater one’s satisfaction to be. There is also greater satisfaction when
relevant others are perceived to be more satisfied. Higher levels of the product
satisfaction are also indicated by persons who are more satisfied with their lives as a
whole, and by persons with more favorable attitudes toward the consumer domain,
merely a direct relation between the level of expectations and the level of
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satisfaction. Instead, a modifying variable known as “Disconfirmation of Expectation”
better than expected, and a NEGATIVE disconfirmation occurs when things turn out
worse than anticipated. Thus, any situation which judge the consumer’s judgment is
those expectation are met, are strong determinants, then, of satisfaction. Although
the cognitive dimension of post purchase evaluation has been started here, it is
product ownership and usage are also important. These positive affective responses
The emotional context in which product failure occurs may affect consumers
processing in which consumers seek to understand why product fail. Consumers seek
Research on attributes also indicates that attributes can lead to specific types
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preventable by the company they might be expected to be rather angry. It also
appears that the consumer’s mood prior to product failure can influence later
engage in greater attribution processing over a poor meal being served than if the
consumer were not in a bad mood. Emotional context, therefore, interacts with
satisfaction or dissatisfaction.
and brand loyalty are likely to be exhibited in a similar purchasing situation. Thus, as
long as positive reinforcement takes place, the consumer will tend to continue to
purchase the same brand. It is true, however, that consumers will sometimes not
follow these established patterns but will purchase differently simply for the sake of
novelty. On the other hand, if consumers are dissatisfied, they are likely to exhibit
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CONSUMER COMPLAINT BEHAVIOR
that is, they tell others about their problem. In fact, studies show that customers tell
twice as many people about bad experience as good ones. Such ones behavior can
Second, consumers may not repurchase the brand. Those who are not fully
satisfied with a brand are less likely to repurchase it than are satisfied buyers.
noncompliances.
complaint behavior.
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POST PURCHASE DISSONANCE
prior evaluation. Dissonance theory was derived from two basic principles:
dissonance
DISSONANCE REDUCTION:
There are several major ways in which the consumer strives to reduce dissonance:
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Company Profile
About LGEIL
LG Electronics India Pvt. Ltd. (LGEIL), a wholly owned subsidiary of LG Electronics,
South Korea was established in January 1997 in India after clearance from the
(Direct Cool and Frost Free), PCs, Vacuum Cleaners, optical storage devices and GSM
mobile phones. During the eight years of its existence in India, LG has earned a
premium brand positioning due to its superior quality, high product performance,
recognized as a leader in setting industry norms starting with the fastest ever-
nationwide reach, latest global technology and product innovation. The company
aims to achieve a turnover of Rs. 10,000 crore in 2006 and an enviable position in
the GSM mobile phone market with plans of setting up a new GSM plant at Pune. LG
has been able to craft out in eight years, a premium brand positioning in the Indian
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Various studies have shown that the consumer is well informed on the health
awareness front. LG was one of the first companies who recognized the emerging
change in consumer needs and decided to differentiate their products on the basis of
technology which appealed to the consumer on the basis of health benefits. Its vision
was to become a 'Health Partner' for its consumers worldwide and therefore
formulated its corporate philosophy to make peoples' lives better, convenient and
healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses
the light levels in the room and adjusts the picture to make it more comfortable for
the eyes. The entire range of LG air-conditioners have 'Health Air System', which not
just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health
Wave System', refrigerators have the 'PN System', which preserve the nutrition in
food and washing machines have 'Fabricare System', which takes the health factor
down to ones clothes. All the products offered by the company have unique
environment to live-in.
Financial Performance
Turnover for 1997 Rs. 125 Crores
Turnover for 1998 Rs. 485 Crores
Turnover for 1999 Rs. 1056 Crores
Turnover for 2000 Rs. 1903 Crores
Turnover for 2001 Rs. 2216 Crores
Turnover for 2002 Rs. 3178 Crores
Turnover for 2003 Rs. 4653 Crores
Turnover for 2004 Rs. 6488 Crores
The year 2001 witnessed LG becoming the fastest growing company in the
company had till the month of October 2001 achieved a cumulative turnover of Rs
5000 Crores in India since its inception in 1997, making it the fastest ever Rs 5000
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Crores clocked by any company in the Indian consumer electronics and home
with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year. LG
is poised to surpass its turnover target of Rs. 10,000 Crores next year.
Microwaves Ovens. In Colour Televisions having set the sales target of one million
units of Color Televisions for 2005, LG has already achieved the one million mark in
LG India will become the export hub for LG worldwide catering to the Middle
East and African markets. The company aims to touch an export turnover of USD 3
is continually providing superior technology products & value for money to over 50
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Manufacturing Plants
year 2001, LG also commenced the home production for its eco-friendly Refrigerators
and established its assembly line for its PC Monitors at its Greater Noida
manufacturing unit. The beginning of 2003 roll out of the first locally manufactured
The Greater Noida manufacturing unit line has been designed with the latest
technologies at par with international standards at Korea and is one of the most Eco-
at Ranjangaon, Pune 06 October 2004. The new plant in addition to its current
manufacturing facility at Greater Noida, U.P. (on the outskirts of Delhi) will enable
the company to expand its consumer reach and ensure better supply chain
India located at Ranjangaon, 50 km from the city of Pune. Covering over 50 acres,
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Washing Machines Microwave Ovens and Color Monitors by the end of 2005. The
plant that involves an investment of Rs.150 Crore (32 million USD) till 2005 will
announced the setting up a mobile phone production in India. The plant is expected
to start production by 2005. By 2010, the company aims to produce 20 million units
of which 50 per cent will cater to the export market. The facility will involve an
Investment of USD 60 million by the year 2010. The company’s announcement came
in line with its strategy of attaining an overall market leadership in India in GSM
market after being leaders in the Consumer Electronics and Home Appliance.
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Code of Ethics
At LG, share and believe in two key corporate philosophies - "Creating value for
customers" and "Management based on esteem for human dignity". Based on these
philosophies and under the spirit of our Management Charter, we strive to promote
is in upholding the principle of free market economy which embodies the spirit of
free and fair competition. As we are committed to attaining our goal of becoming a
world-class global player, we will continuously pursue mutual benefits with our
interested parties on the basis of mutual trust and cooperation. We hereby resolve to
adhere to our enacted code of ethics as a standard for value judgments and moral
conducts.
• Fair Competition
• Fair Transactions
We highly regard the opinions of our customers in the belief that they form the
very basics of our business. We seek to secure unconditional trust from our
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Respect for Customers: We value the opinions of our customers and
validate their true needs at all times. Therefore we regard our customers as
Creating Value: We work to create value for our customers for it is through
continuously create practical values that fully benefit and satisfy our
customers.
Providing Value: We are always truthful to our customers, and are bound to
keep our word. We offer top quality products and services to our customers at
reasonable prices and respond to their requests with speed and accuracy.
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H R Principles
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Company Structure
LGEIL Management Structure and duties related to them are following:
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Management Structure, duties and activities related to various positions at
Dehradun is following:
service.
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Vision
LG Electronics pursues its 21st century vision of becoming a true global digital
leader who can make its customers worldwide happy through its innovative digital
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LG Electronics sets its mid-term and long-term vision anew to rank among the
only great people can create a great company, and pursue two growth strategies
involving "fast innovation" and "fast growth." Likewise, we seek to secure three core
Growth Strategy
Fast Growth: Fast growth is the result of strategies designed to expand the
market size and earnings quickly, in the process improving the growth rate in
goals and securing a competitive edge, aiming for a target of 30% more than
what our competitors can do. Fast innovation also means 30% more sales and
Core Capabilities
Market Leadership: Refers to the ability to achieve the "LG brand is No. 1"
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People Leadership: Refers to talented people who perform excellently by
Corporate Culture
alternative before saying "no" and aggressively work towards fulfilling our
goal.
teamwork.
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Corporate Culture
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Corporate Identity
LOGO of LG Electronics
Symbol Mark
The letters "L" and "G" in a circle symbolize the World, Future, Youth, Humanity,
The logo consists of two elements; the LG letterforms in LG Grey and the face
symbol in the unique LG Red color. Red, the main color, represents our friendliness,
and also gives a strong impression of LG's commitment to the best. Therefore, the
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Colors for Signature
Symbol mark and Logotype based on positive engraving method The reproduction of
LG colors must be carefully monitored to achieve the highest fidelity to the original
identity.
Therefore, it is important to use the colors that are shown here. Red(LG Red /
Pantone 207C) and gray(LG Gray / Pantone 431C) are the most recommended, but
gold(LG Gold), silver(LG Silver), and black(LG Black) could be used under certain
circumstances.
Appropriate color use is essential for the accurate use of LG's signatures.
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Brand Identity
'Delightfully Smart' brand identity stems from the spirit that is captured by LG.
those who encounter LG products. For people who are inspired by the latest digital
technologies, advanced designs and styling, and innovative yet practical functions,
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LG is smart (product-oriented) because its products are smart and developed
fundamentally to provide smart solutions for your everyday problems. 'Smart' is the
expression of the means and the way that our products are innovated. LG products
enhance your life with their intelligent features, intuitive functionality, and
exceptional performance.
stands for.
Brand Personality
To LG signature and the graphic elements that support it also radiate the innovative
spirit is truly responsible for the development of our superior products. The final
Smart.
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LG Slogan / Signature
"Life's Good" signature is an expression which reflects our belief that life is
expertly built.
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"Life's Good" also expresses our will to provide solutions for an enriched,
products.
The LG Electronics Life's Good signature consists of the LG logo and the LG
letters and the slogan Life's Good, set in the Charlotte Sans typeface, curved around
the LG symbol. The curving of the slogan reinforces LG's personality and uniqueness.
The consistent usage of this signature helps to clearly identify and connect every
Online Shopping
Touch-and-feel. It's an innate part of a consumer-durable purchase that can be
exercise for Indian companies to retail consumer durables using the Net as an
independent medium. However, a few durable majors and even fewer entrepreneurs
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still have their eye on the virtual world with their feet firmly planted in the real one.
And four web models - company-owned online services, auction sites, web portals as
a platform for sale, and entrepreneurial routes like B2B2C - have reported healthy
growth in revenues.
the first major initiative by a consumer appliance company in India to leverage the
power of Internet. While net penetration was still low in India, there was nothing to
stop manufactures from bypassing stores like his hand and instead connecting
directly with consumers. In fact, LG had done just that with www.lgnana.com in
Korea, where it had bypassed the trade and chosen to sell directly to consumers.
channel conflict which have plagued manufactures the world-over. After LG’s online
business was launched, LG has hand-picked 99 other dealers, 30 run its exclusive
where Net connections are stable. LG has notched up Rs. 6 crore in sales. It’s not
commerce revenues.
Whenever a customer visits the LG’s website and orders a product from the
catalogue, the information reaches its division located at the Greater Noida factory.
The order is then forwarded to the relevant LG branch office. The branch Office, in
turn, passes the order to the internet dealer – through email, fax or phone. After the
dealer has delivered the product to the customer and collected the payment., he
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then faxes delivery challan to the LG office as proof of delivery. If the customer pays
Since volumes are currently small’ LG has chosen to limit the number of Net
dealers to one in every major locality. It’s a win-win situation. The dealer does not
have to make any investment of own in software. What’s more, it helps him develop
online is relatively high-end. Although the 21”-inch CTV’s available, the focus is on
its MP3 player and recordable CDs, which are exclusively available online. Most
dealers are loath to stock such high-value, low-off take items – and since the typical
surfer is an early adopter of cutting edge tech products, the Net becomes an
excellent showcase.
Customer Service
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LGEIL enjoys extensive service Network across the
and complaints about LGs products. Consumer first log on to website and fill all
details about product like product, model number, date of purchase, address and
description of problem face by consumer. After filling the Form consumer get the
Complaint Number. Now company takes necessary action for the resolution of
complaint as soon as possible after receiving the complaint. Consumer can also give
of the company to provide post-purchase cervices to its loyal customers. The camp is
Million for the service camp and it hopes that these camps prove to be successful
endeavour towards customer satisfaction for both existing clients and potential
buyers. The company plans to make these camps an annual exercise for the benefit
of its customers, as their feedback is imperative for LG to raise service quality and
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The camp aim is at educating the customers about consumer durables and its
maintenance. The engineer at the camp guides the consumers by educating them on
the maintenance of the LG products. In addition, the customers could also avail free
service and attractive discount of 15% on spare and 15% discount on annual service
turn-around time of two days are convene that assure to make the product as good
as new.
LGEIL offers unique 1-Hour service policy for its GSM handsets. The policy will
offer the first-of-its-kind 1-Hour RTAT (Repair Turn around Time) for any walk-in
GSM customers by GSM ASC. The service will be made available in a phased manner
to customers in Metro A, B and C class cities. The first phase finds applicability
Ahemdabad. The scheme underlines that if the set is not repair within 1 hour the
ASC (Area Service Centre) will handover one-year extended warranty coupon to the
customers. This service has specific applicability to only those GSM mobile handsets
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Consumer Durable Retailer of the Year 2005
LG was presented the ‘Consumer Durable Retailer of the Year Award 2005’, for
These awards were instituted along with India’s leading consultancy firm in
the retail segment, KSA Tecnopak, as the knowledge partner. Interestingly, for the
first time in India, direct consumer feedback was taken at retail stores for the short-
listed entries and LG being the favorite, won the award for it retail excellence.
Category’. The clear winner left its competitors way behind, beat in all the three
scores-
• Quality of exposure
LG has attained the 12th position among the top 50 companies on the
Business Today- Cirrus list. It has also ranked ‘No. 5’ in marketing and sales
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LGEIL was named the EFY Electronics Organization of the Year 2005 for excellence in
electronics. LG also received the EFY Readers’ Choice Award for ‘Best Category in
Television Sets’. This award is received as the country’s top honor in the field of
electronics. It was given away in New Delhi on February 10, 2005 at the Habitat
The award was given on the basis of a survey conducted by NASSCOM in association
with IMRB. In addition to the survey, a special team at IMRB and NASSCOM
conducted physical audits for top three companies in each category. More than 200
has been ranked among the world’s top three technology companies and as the 10th
Appearing in the ‘Info Tech 100’ issue of June,2005, this annual feature
spotlights an elite group of the world’s most influencing technology firms, the ‘Best
Performers’ in the global business market place. Based on financial data from
‘Standard & Poors’, Business Week evaluated the performance of different companies
over the past 12 months and ranked them on the basis of specific criteria, including
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The ‘Info Tech 100’ list is compiled annually by Business week based on
10,000 publicity traded corporations, and subsequently, LG’s top 2004 ranking
recognize the successful growth and strategic focus, the company has achieved over
LG Electronics India Pvt. Ltd. Was named the most preferred brand in the Colour
Televisions and washing Machine category at the CNBC Awaaz Consumer Awards
2005.
These awards hold special significance as these awards are a direct mark of
the consumers’ choice. LG Electronics was honoured with these awards in New Delhi
The awards felicitated top brands that are most preferred by Indian
and 21 product and service categories was collected to arrive at the most preferred
brands in the country for the year 2004-2005. yhis first of its kind exhaustive study
preference of the Indian consumers and the criteria for brand loyalty were analyzed
Social Responsibility
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LG is making efforts to minimize environmental pollution and to
demands a more active social role on behalf of our business circle. At the same time,
environmental and health policies provide new opportunities to create and nurture
new values.
Motivated by this trend and recognizing that the environment, safety, and
improve the environment, as well as the safety and health of our employees through
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the accumulated experience and innovative technology as well as developing close
LG will consider environment, safety, and health issues during all phases of
our clients.
LG will set strict standards in conjunction with the laws related to the
environment, safety, and health in all the regions and countries where LG's
business activities are located, and strictly abide by them and strive to
international standards (ISO14001) at all its business sites in Korea. The system is
using its own internal specialists to solidify its prevention mechanism. At the same
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LG Electronics has been adopting the concept of LCA (Life Cycle Assessment)
since 1996 where the impact on the environment from the product development
stageis assessed. LCA identifies and quantifies pollutants emitted throughout the
different stages of product development for scientific analysis to explore any room
for improvement.
With waste created from shortened life cycle of electronics products emerging
the design phase with staged implementation of DfE (Design for Environment)-based
By opting for green materials from the product design phase, LG Electronics is
Moreover, with the aim of recycling home appliances that have reached the
end of their life cycle, LG Electronics opened Home Appliance Recycling Center in
electronics producer by recycling more than 250,000 units of used home appliances
a year.
Strategic Alliances
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As a response to the rapidly changing digital era, LG Electronics is aggressively
becoming first mover in the market and leading the industry standard, LG Electronics
LG Electronics able to enhance not only the status of the company itself, but
also that of the Korean electronics industry in general through the strategic alliances
technologies, LG Electronics now has a solid basis for growing into a front runner of
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Products Profile
LG Electronics was one of the first companies who recognized the emerging change
technology which appealed to the consumer on the basis of health benefits. Its vision
was to become a 'Health Partner' for its consumers worldwide and therefore
formulated its corporate philosophy to make peoples' lives better, convenient and
healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses
the light levels in the room and adjusts the picture to make it more comfortable for
the eyes. The entire range of LG air-conditioners have 'Health Air System', which not
just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health
Wave System', refrigerators have the 'PN System', which preserve the nutrition in
food and washing machines have 'Fabricare System', which takes the health factor
down to ones clothes. All the products offered by the company have unique
environment to live-in.
is continually providing superior technology products & value for money to over 50
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AIR CONDITIONERS
LG’s Air Conditioners are feature packed for unmatched performance. Each
model being styled with internationally designed grills and sleeks body contours. All
power packed with state-of-art features. Just to ensure that everyone in the house
stays healthy and active.
Air Conditioners are divided into three categories.
Ceiling Cassette
Features
Key Features
• Plasma Air Purification System
• Jet Cool
• Group Control
• Sleep Mode
Capacity: Available in 1.5/2.0/3.0 /4.0 Tons • Self Diagnosis Function
• Auto Restart Operation
• Two Thermistor Operation
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• High Ceiling Corresponding Operation
Features
Key Features
• Long Distance Refrigerant Piping
• Zero Standby Power consumption
• Group Control
Capacity: Scroll Compressor Available in 3 / 4.25 / • Gold Fin Technology (Energy Saving/Low
5.5/ 7 / 8.5 / 11 / 16.5 Tons, Reciprocating Maintenance Cost)
compressor Available in 2.5 / 3 / 5 Tons
• Self Diagnosis Function
• Plasma Air Purification System
• Weekly Timer
• Two Thermistor Control
• auto Restart Operation
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Floor Mounted Package
Features
Key Features
• Easy Installation
• Compact and Light-weight Design
• All with Scroll Compressor High EER
• Long Refrigerant Piping
Key Features
• Compact Design
• Easy Installation
• Low Noise Level
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Features
Key Features
• Power Saving up to 40 %.
• Long refrigerant pipe length of 120
Meters.
• Capacity Modulation from 10% to 130 %
• Selection of different Indoor units
according to Interior
Capacity : from 5HP to 40HP in R-22 And 5 to 10 HP • Individual Control of each Indoor Unit
is also available in R-407c with remote
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LWA22G1RAE1
Model Description Key Features
2.0 Ton Windows Ac
• Anti-Bacteria Filter
• EnergyGuard
• Dry Mode
• Cooling Capacity-22000
• Sleep Mode
• On/Off Timer
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/3
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided(Manual)
• Temp. Control-Thermistor
LWA19H1RAT5
Model Description Key Features
1.5 TON WindowsAc
• Anti-Bacteria Filter
• Dry Mode
• Cooling Capacity-19000
• Sleep Mode
• On/Off Timer
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA22G1NA1
Model Description Key Features
2.0 Ton Windows Ac
• Anti-Bacteria Filter
• Cooling Capacity-22000
• Operation Control-Mechanical
• Fan Speed Cooling/ Fan-3/2
• Auto Air Swing
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• Air Direction-4-Way Air Deflection
• Air Ventilation
• Temp. Control-Thermostat
LWA18G1RAH1
Model Description Key Features
1.5 Ton ,Windows AC • Anti-Bacteria Filter
• Cooling Capacity-18000
• Energy Guard
• On/Off Timer
• Heat Pump
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA19P1RPL5
Model Description Key Features
1.5 Ton ,Windows AC
• Anti-Bacteria Filter
• Dry Mode
• Cooling Capacity
• Filter Cleaning Indicator
• Energy Guard
• Sleep Mode
• On/Off Timer
• Heat Pump
• Operation Control-Electronic
• Fan Speed Cooling/ Fan
• Auto Air Swing
• Air Direction
• Air Ventilation
• Temp. Control-19000
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LWA19H1RDL5
Model Description Key Features
1.5 Ton, Windows AC
• Anti-Bacteria Filter
• Dry Mode
• Cooling Capacity-19000
• Energy Guard
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA18F1RDL1
Model Description Key Features
1.5-Ton , Windows AC
• Anti-Bacteria Filter
• Dry Mode
• Cooling Capacity-18000
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control-Electronic
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA18F1RDL1
Model Description Key Features
1.5-Ton , Windows AC
• Anti-Bacteria Filter
• Dry Mode
• Cooling Capacity-18000
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control-Electronic
• Auto Air Swing
• Air Direction-4-Way Air Deflection
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• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA18G2RDL1
Model Description Key Features
1.5 Ton, Windows AC
• Dry Mode
• Cooling Capacity-18000
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control
• Fan Speed Cooling/ Fan-3/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA12K1RPE5
Model Description
Key Features
1.0 Ton, Windows AC
• Anti-Bacteria Filter
• 88 Segment Display+
• Dry Mode
• Cooling Capacity-13200
• Filter Cleaning Indicator
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/3
• Air Direction-12-Way Air Deflection
• Temp. Control-Thermistor
LWA18A1RAE1
Model Description Key Features
1.5 Ton, Windows AC
• Anti-Bacteria Filter
53
• 88 Segment Display+
• Dry Mode
• Cooling Capacity
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/3
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA18G1RAE1
Model Description Key Features
1.5-Ton , Windows AC
• Anti-Bacteria Filter
• Cooling Capacity-12000
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/2
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LWA18A1NA1
Model Description Key Features
1.5 Ton, Windows AC
• Anti-Bacteria Filter
• Anti-Corrosive Gold Fins
• 88 Segment Display+
• Rotary Compressor
• Sleep Mode With Off Timer
• Dry Mode
• Cooling Capacity-18000
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Air Ventilation
54
LWA12G2RDL1
Model Description Key Features
1.0 Ton, Windows AC
• Anti-Bacteria Filter
• Dry Mode
• Cooling Capacity-12000
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control
• Fan Speed Cooling/ Fan-3/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided Manual
• Temp. Control-Thermistor
LSB24S1RAE1
Model Description Key Features
2 Ton, Split AC • Cooling Capacity-24000
• Jet Cool
• Log Smart
• Sleep Mode
• Fan Speed(Cooling/Fan)-4/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Temp Control-Thermistor
• On/Off Timer
• Dry Mode
• Chaos Air Flow Logic
LSB18K1RAH1
Model Description Key Features
55
1.5 Ton, Split AC • Cooling Capacity-18000
• Jet Cool
• Log Smart
• Sleep Mode
• Heat Pump
• Operation Control-Electronic
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Temp Control-Thermister
• On/Off Timer
• Dry Mode
• Chaos Air Flow Logic
LSA19U1RPL1
Model Description Key Features
1.5 Ton, Split AC • Cooling Capacity-18000
• Jet Cool
• Sleep Mode
• Operation Control-Electronics
• Fan Speed(Cooling/Fan)-4/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Temp Control-Thermistor
• On/Off Timer
• Dry Mode
• Rotary Compressor
LSA19T1RDE1/2
Model Description Key Features
1.5 Ton, Split AC • Cooling Capacity-18000
• Jet Cool
• Log Smart
• Sleep Mode
• Operation Control-Electronic
• Fan Speed(Cooling/Fan)-4/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Temp Control-Thermistor
• Reciprocatory Compressor
• On/Off Timer
• Dry Mode
• Chaos Air Flow Logic
LSA18S1RAE1
Model Description Key Features
1.5 Ton, Split AC • Cooling Capacity-18000
• Jet Cool
• Log Smart
• Sleep Mode
• Operation Control-Electronic
• Fan Speed(Cooling/Fan)-4/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
56
• Temp Control-Thermister
• On/Off Timer
• Dry Mode
• Chaos Air Flow Logic
LSA12U1RDE1
Model Description Key Features
1.0 Ton, Split AC • Cooling Capacity-12000
• Jet Cool
• Log Smart
• Sleep Mode
• Operation Control-Electronic
• Fan Speed(Cooling/Fan)-4/3
• Auto Air Swing
• Air Direction-4-Way Air Deflection
• Temp Control-Thermister
• On/Off Timer
• Dry Mode
• Chaos Air Flow Logic
LP-P2461PH
Model Description Key Features
Floor Standing AC • Timer setting
• Temp. Control Thermistor
• Soft dry operation
• Remote controller Simple
• Refrigerant gas R-22
• Jet Cool
• Indoor Display Set Temp
• Fan Speed COOLING / FAN 4
• Compressor Recip
57
• Auto Air Swing(2 way) Provided
• Air Direction 4 Way
• Air Discharge Horizontal
LP-K3065QC
Model Description Key Features
Floor Standing AC • Timer setting
• Temp. Control Thermistor
• Soft dry operation
• Remote controller Simple
• Refrigerant gas R-22
• Jet Cool
• Indoor Display Set Temp
• Fan Speed COOLING / FAN 4
• Compressor Recip
• Auto Air Swing(2 way) Provided
• Air Direction 4 Way
• Air Discharge Horizontal
LP-K2465QC
Model Description Key Features
Floor Standing AC • Timer setting
• Temp. Control Thermistor
• Soft dry operation
• Remote controller Simple
• Refrigerant gas R-22
• Jet Cool
• Indoor Display Set Temp
• Forced operation
• Fan Speed COOLING / FAN 4
• Compressor Recip
• Auto Air Swing(2 way) Provided
• Air Direction 4 Way
• Air Discharge Horizontal
MULTI SPLIT AIR CONDITIONERS
LM-4865C2I
58
Model Description Key Features
Multi Split AC • Time delay Function
• Soft dry Operation
• Sleep mode
• Refrigerant gas R-22
• Remote controller Full Function
• Jet Cool
• Forced Operation
• Fan Speed COOLING / FAN 4
• Rotary Compressor
• Auto Air Swing ( 2 way ) Provided
• Air direction 4 Way
• Air Discharge Bottom
LM-3661C2I
Model Description Key Features
Multi Split AC • Time delay Function
• Soft dry Operation
• Sleep mode
• Refrigerant gas R-22
• Remote controller Full Function
• Jet Cool
• Forced Operation
• Fan Speed COOLING / FAN 4
• Rotary Compressor
• Auto Air Swing ( 2 way ) Provided
• Air direction 4 Way
• Air Discharge Bottom
LM-2461C2I
Model Description Key Features
Multi Split AC • Time delay Function
• Soft dry Operation
• Sleep mode
• Refrigerant gas R-22
• Remote controller Full Function
• Jet Cool
• Forced Operation
• Fan Speed COOLING / FAN 4
• Rotary Compressor
• Auto Air Swing ( 2 way ) Provided
• Air direction 4 Way
• Air Discharge Bottom
WHISEN AIR CONDITIONERS
59
LWA-22H1RDL1
Model Description Key Features
2 Ton, Windows AC • Temp. Control Thermistor
• Chaos Air Flow Magic
• Time Delay Function
• On/Off Timer
• Sleep mode
• Soft dry operation
• Fan Speed (COOLING/FAN) 4/3
• Auto Air Swing
• Air Direction 3-Way
• Air Discharge Left/Right/Bottom
• Time Delay Function
LWA-19K1RPL5
Model Description Key Features
1.5-Ton, Windows AC • Temp. Control Thermistor
• Chaos Air Flow Magic
• Time Delay Function
• On/Off Timer
• Sleep mode
• Soft dry operation
• Fan Speed (COOLING/FAN) 4/3
• Auto Air Swing
• Air Direction 3-Way
• Air Discharge Left/Right/Bottom
• Time Delay Function
LWA-19K1RDL5
Model Description Key Features
1.5-Ton, Windows AC • Temp. Control Thermistor
• Chaos Air Flow Magic
• Time Delay Function
• On/Off Timer
• Sleep mode
• Soft dry operation
• Fan Speed (COOLING/FAN) 4/3
• Auto Air Swing
• Air Direction 3-Way
• Air Discharge Left/Right/Bottom
• Time Delay Function
AUDIO/VIDEO/HOME THEATRE
Everybody wants to be able to watch their favorite movie with full surround
sound, LG wireless home theatre system has the solution.
60
LM-D2540
Model Description Key Features
DVD Movie Station • Full Digital Amplifier
• Logic Cassette Deck
• Multi Format Playback
• Dolby Digital/DTS Decoder
• 3 DVD Changer
• XDSS
• OAO
• PMPO-1800 W
• DivX
LM-D2340
Model Description Key Features
DVD Movie Station • Full Digital Amplifier
• Logic Cassette Deck
• Multi Format Playback
• Dolby Digital/DTS Decoder
• 3 DVD Changer
• XDSS
• OAO
• PMPO-1300 W
DVD PLAYERS
61
LG has wide range of DVD players with world’s best playability. Several Model
are available in this category.
DG-9411
Model Description Key Features
DVD Player • Component out , S-Video out
• Multi Format Playback
• DVD+R/ +RW,JPEG/KODAK Picture ,WMA
• DVD/CD-R,RW/MP3/VCD,CD
• Progressive Scan
• 3D Surround Sound / Dolby Digital / DTS
• Digital Audio Output
• Super Slim Design (35 mm)
DSI-8755
Model Description Key Features
DVD Player • Component out , S-Video out
• Optical and Coaxial Digital out
• VGA out (Monitor connectivity)
• DiVx (MPEG 4)
• Dolby Digital/ DTS / VCD / MP3 / JPEG /
KODAK / WMA
• 5.1 Ch Home Theatre DVD
• Progressive Scan
DS8411
Model Description Key Features
DVD Player • Auto Play
• Variable Zoom
• 3D Surround Sound
• Last Condition Memory
• DVD+R/ +RW,JPEG/KODAK Picture ,WMA
• DVD/CD-R,RW/MP3/VCD,CD
• Progressive Scan
• Super Slim (39 mm) Design
DSI-8352
Model Description Key Features
DVD Player • MP3/VCD/WMA/JPEG/KODAK Picture
• Optical Out
• S-Video
• Coaxial Digital Out
• Component Video OIP
• Dolby Digital /DTS Decoder
• 5.1 Ch Home Theatre DVD
62
• Progressive Scan
DSI-8555
Model Description Key Features
DVD Player • Component Out
• Multi Format Playback
• DTS Decoder
• Dolby Digital
• VGA Out
• Optical Out
• S-Video
• Coaxial Digital Out
• 5.1 Ch Home Theatre DVD
• Progressive Scan
LG first time introduced 5-in-one DVD Room Theatre system with great
picture quality and Theatre like sound.
LPC-D1000A
Model Description Key Features
DVD Room Theatre • S-Video Out
• Optical Out
• Surround Sound
• XDSS
• Remote
• Front Display
• DVD/VCD/MP3/AM/FM/Cassette/ACD
DISH WASHERS
63
Experience LG's digitally advanced technology which provides superior
cleaning, intuitive controls and vast interior capacity with numerous flexible storage
features.
LDF7810BB
LG proudly presents a new line of dishwashers that
Key Features
tastefully blends ingenious performance with
• Fully-Integrated Control Panel
beautiful design.
• Industry's Tallest Tub
• Variable Water Pressure
• OptiDry Hybrid Condensing Drying System
• Sense Clean Washing System
• Hidden Water Heater
• Food Disposer and Self-Cleaning Triple
Filtration System
• Height Adjustable Upper Rack
• 16 Place Settings Storage
• Removable Tines
• Half Load Cleaning
• Premium Lodecibel Quiet Operation
LDS5811ST
Cleaner dishes are just the beginning.
Key Features
• Premium Lodecibel Quiet Operation
• Semi-Integrated Control Panel
• Industry's Tallest Tub
• Variable Water Pressure
• OptiDry Hybrid Condensing Drying System
• SenseClean Washing System
• Hidden Water Heater
• Food Disposer and Self-Cleaning Triple
Filtration System
• Height Adjustable Upper Rack
• 16 Place Settings Storage
• Removable Tines
• Half Load Cleaning
LDS5811WW
LG proudly presents a new line of dishwashers that
Key Features
tastefully blends ingenious performance with
• Semi-Integrated Control Panel
beautiful design.
• Premium Lodecibel Quiet Operation
• Industry's Tallest Tub
• Variable Water Pressure
• OptiDry Hybrid Condensing Drying System
• SenseClean Washing System
• Food Disposer and Self-Cleaning Triple
Filtration System
• Height Adjustable Upper Rack
• 16 Place Settings Storage
• Removable Tines
• Half Load Cleanin
GSM
64
LG present 3G Mobile phones with some unique features which divided into
four Categories:
• Bluetooth
• Camera
• Colour
• Music
G1610
Model Description Additional Features
Bluetooth Voice Solution, 65K Color Screen, GPRS, • Colour Themes
MMS and Java • Word Time
• Animated Incoming/Outgoing Screen
• Auto Keypad Lock
• Conferencing
• Calculator
• Unit Converter
• Voice Memo
• Built in Games
• 16 Polyphonic-2
• Phone Book Memory-200*5 Fields
• Scheduler Capacity-20
• Download/Save as Support-wowlg.com
• SMS(Phone Capacity)
• WAP
• Predictive Text Input-T9
• Java/MMS
• PC Syncronization
• Frequency-GSM900/1800MHz
General Specifications
• Dimensions ( LxWxD) (mm)-105x44x18
• Weight( gm)-78
• Standard Battery-950 mAh
• Talk Time-Upto 2.5 hrs
• Stand by Time-Up to 250 hrs
Key Feature
• Download Support
• GPRS MMS and Java
• 65K Colour Display
• Bluetooth Headset Kit
• Bluetooth Enabled
CAMERA MOBILE PHONES
65
T5100
Model Description Key Features
1.3 Mega Pixel Camera Phone, 262K color screen, • Video MMS
MP3 Playback, Video on Demand, Upto 60 minutes • Video On Demand Service Support
Video Recording • MP3 Playback
• Talk Time-up to 2.5 hrs
• Stand- by Time-up to 200 hrs
• Standard battery(mAh)-950
• Games-3 Downloadable
• 40 Polyphonic Ringtones
• Java GPRS(Class 10 ) and WAP-2
• 125 SMS Capacity
• 1.4 MB Memory for Video MMS
• 27 MB Shared Memory
• 96*96 Pixels ,65K Color External Screen
• 176*220 Pixels ,262 K Color Internal
Screen
• Dual LCD Screens
• Call Conversation Recording-30sec
• Image Capture
• Photo Frames
• 4* Digital Zoom
• Built-in Flash
• Consecutive Picture shoot
• Self-timer Shooting
B2100
Model Description Key Features
VGA CMOS Camera Phone, Rhythmic Vibration and • MMS and Java
Ringtone, 4X Digital Zoom, GPRS, MMS and Java • GPRS(class 10)
• Animated Incoming and Outgoing call
screens
• Conferencing-yes
• Calculator-yes
• Color Themes-4 nos.
• Multiple Alarm-5 nos.
• Phone Book Memory-200*5 Fields
• Auto keypad lock
• EMS
• SMS Capacity-140
• Games-2 nos. Downloadable
• 40 Polyphonic Ringtones
• Scheduler Capacity-20 nos.
• Predictive Text-T9
• 255*6 Phone Book Memory
• Built-in Flash
66
• Photo Frames-7 nos.
• Self-timer Shooting-3/5 Seconds
G1600
Model Description Key Features
65K Color Screen, GPRS, MMS and Java • Animated Incoming & Outgoing Call Screens
• Call Assignable Characters-35nos
• PC Synchronization-Yes
• Color Themes-4nos
• Frequency-GSM 900/1800Mhz
• Memory-1MB Shared
• Voice Memo-20
• Games-2 nos.(Submarin+Space Ball)
+Downloadable
• Multipale Alarms-5nos
• Scheduler Capacity-20
• WAP-1.2.1
• Predictive Text-T9
• SMS Capacity-100
• Phone Book Memory-200*5
• GUI (Graphic User Interface)
• 4 Way Navigation Key
• 7 Different user groups (20 per group)
• Polyphonic Ringtones
C2100
Model Description Key Features
Dual LCD, 65K Color Internal Screen, Torchlight, • Frequency-GSM900/ 1800MHz
GPRS, MMS and Java • WAP-2
• SMS Capacity-250
• General Specifications
• Stand- by Time-Upto 250 hrs
• Talk Time-Upto 2.5 hrs
• Standard Battery-1000 mAH
• Weight-70 grams
• Dimensions-89x47x25.5 mm
• Phone Features
• 200*5 Phonebook Memory
• MMS
• java Games
• GPRS- Class10
• 65000 Color Display
67
MUSIC MOBILE PHONES
B2000
Model Description Key Features
FM Radio Phone, Rhythmic Vibration and Ringtone,
Tri-Band, GPRS, MMS and Java
• Stereophonic Headphone Kit
• FM Phone 10 Channel Memory
• 65K Color Hi-Resolution Display
• Display LCD(pixel)-128x128
• Standard battery(mAh)-780 mAh
• Dimensions (L*W *D)(mm)-104x40x14
• WAP-2
• Java and MMS
• 40 Polyphonic Ringtones
• Pictures and Ringtones Download
• Voice Memo-20 Sec
• Conferencing
• Animated Incoming & Outgoing Call Screens
• Games-2 Nos Downloadable
• Multipale Alarms-5 Nos
• Scheduler Memory-20
• SMS Capacity-200
• GPRS
• Color Themes-4 Nos
G1800
Model Description Key Features
MP3 Phone, 60MB Memory, USB Pen Drive,
Continuous Voice Recording, Speakerphone
• MMS
• 65K Color Hi-Resolution Display
• 60 MB USB Disk
• USB Charger
• Weight(gms)-78
• Standard battery(mAh)-720
• Dimensions (L*W *D)(mm)-99x45x17
• Additional Features
• Voice Memo
• World Time
• Auto Keypad Lock
• Conferencing
68
• Voice Recording
• Animated Incoming & Outgoing Call
Screens
• Games-3 nos
• Multipale Alarms-5 nos
• Scheduler Memory-Upto 10
• SMS Capacity-250
• Embedded Java Games
• GPRS
IT PRODUCTS
COLOUR MONITORS
E700S
Model Description Key Features
17 inch FLATRON Monitor • Video Input-RGB Analog
• Sync Compability-Separate
• Pixel Frequency-110 MHz
• V-Scanning Frequency-50 - 160 Hz
• H-Scanning Frequency-30 - 71 kHz
• Recommend Resolution-1024 x 768 / 85Hz
• Max Resolution-1280 x 1024 / 66 Hz
900B
69
Model Description Key Features
19" Studioworks Monitor • Vertical Frequency
• Horizontal Frequency
• Surface Treatement
• Focus
• Size
• Suspend / Standby
• Power Off Mode
• Normal Operation
• OSD Control
• Regulation Compliance
500G
Model Description Key Features
15" Studioworks Monitor • Vertical Frequency
• Horizontal Frequency
• Surface Treatement
• Focus
• Size
• Suspend / Standby
• Power Off Mode
• Normal Operation
• OSD Control
• Regulation Compliance
NOTEBOOKS
LW70
Model Description Key Features
Intel Pentium M Processor Dothan 1.6GHz, 533MHz • Indicator-AC Adaptor, Power/suspend,
FSB, 2MB L2 battery charge, HDD activity, caps Lock,
Num Lock, WLAN
• AC Adaptor-90W
• Audio-Stereo speaker, Sub Woofer, High
definition audio, Internal MIC
• ODD-DVD/DVD Combo/DVD Super Multi
• HDD-40GB/100GB PATA/SATA
• Memory-256MB/512MB/1024MB DDR II
(400/533MHZ, Dual channel support, upto
2GB)
• Operating system-XP Home/XP Pro
• Chipset-Intel 915PM + ICH6-M
• Processor-Intel Pentium M Processor Dothan
1.6GHz, 533MHz FSB, 2MB L2
• Weight(Including standard battery)-3.1 Kg
Display
• Graphics-ATI Mobility Radeon
X600(64MB/128MB)
• LCD-17.1 inch Finebright WXGA
70
• Modem-power, volume up/down,
Mute/Instant DVD/Instand Music
Input Device
• Buttons-power, volume up/down,
Mute/Instant DVD/Instand Music
• Pointing device-Touchpad w/ scroll function
• Keyboard-Full Size 99 keys w/ Numeric
keypad
• Expansion Slot
• Mini-PCI slot-wireless Lan card installed
Battery
• High Capacity(Option)-9 Cell(Li-Ion)
• Standard-6 Cell(Li-Ion)
LM70
Model Description Key Features
Intel Pentium M Processor Dothan 1.6GHz,2MB • Indicator-AC Adaptor, Power/suspend,
L2,LCD backlight huge Blue LED battery charge, HDD activity, caps Lock,
Num Lock, WLAN
• AC Adaptor-90W
• I/O-3 USB(2.), VGA, S-Video, IEEE1394,
MIC-In, RJ11, RJ45,S/PDIF(Sharing w/
headphone out), DC-In
• Audio-Stereo speaker High definition audio,
Internal MIC
• ODD-DVD/DVD Combo/ DVD Super Multi
• HDD-60GB/80GB SATA/PATA
• Memory-256MB/512MB/1024MB DDR II
(400/533MHZ, Dual channel support, upto
2GB)
• Operating system-XP Home/XP Pro
• Chipset-Intel 915PM ICH6-M
• Processor-Intel Pentium M Processor
Dothan 1.6GHz, 533MHz FSB, 2MB L2
• Weight(Including standard battery)-2.3Kg
• Dimensions-327x272x24.4mm
• Security-Kensington lock
• Port replicator
• wireless indicator-LCD backlight huge Blue
LED
• Display
• Graphics-ATI Mobility Readeon
X600(64MB/128MB)
• LCD-15
• Communication
• LAN-10/100 ethernet OR Gigabit
• W-Lan Antenna-Dual Hexa band Antenna
• Wireless-Intel Pro/Wireless
2200BG(802.11b/g) Intel Pro/Wireless
2915ABG(802
• Modem-56 Kbps MDC Modem
Input Device
• Buttons-power, volume up/down, Mute
• Pointing device-Touchpad with scroll
function
• Keyboard-Full Size 86 keys
• Expansion Slot
• Mini-PCI slot-wireless Lan card installed
• PC card slot-Express card/ 54
• Memory card slot-4-in-1 (SD/MMC/MS MS
Pro)
Battery
• High Capacity(Option)-9 Cell(Li-Ion)
• Standard-6 Cell(Li-Ion)
71
OPTICAL STORAGE
PCs
XS3-E049NPG
Model Description Key Features
Intel 865GV-Chipset ,256 MB-DDR • 256 MB DDR 400 RAM
• Three Years Limited Warranty
• Crash Proof + Restore IT utility
• Multi Media Keyboard
• 17 inch Color Monitor
• 10-100 LAN Onboard
• 80 GB IDE HDD
• Cache-1 MB L2
• Intel Pentium4-530 @ 3.0 GHz
• RED HAT ENT. LINUX3
• MOUSE-Optical
• CDRW-LG
• Chipset-Intel 865GV
XS1-WH19LP1
Model Description Key Features
Intel Celeron 2.0,128 MB-DDR
• STD KBD
• Intel Pentium4-Intel 845GV
• RED HAT ENT. LINUX3
• MOUSE-Scroll
• 15 inch CRT
• CDRW
• FDD
• RPM-40 GB 7200
• DDR-128 MB
• Intel Celeron 2.0
XS1-WH1SLP2BCI0115
72
Model Description Key Features
Intel Celeron Processor 2.0 GHz , 128 MB RAM
• Monitor-38 cms CRT Monitor
• SMPS-250 Watt SMPS
• USB Port-4 USB (2 rear ,2 front)
• AGP-onboard
• LAN-Built inRealtek 8100C (10/100 Mbit)
• FDD-1.44 MB
• OSD Control-CDROM Drive
• HDD-40GB,7200 rpm
• RAM-128 MB,333MHz
• Cache-128KB
• CPU-Intel Celeron Processor 2.0 GHz
• Chipset-Intel 845 GV
XSA-S31SLP1BCI0115
Model Description Key Features
AMD Sempron Processor 2600+, 128 MB RAM • Monitor-38 Cms CRT Monitor
• SMPS-250 Watt SMPS
• USB Port-6 USB ( REAR,4 thru header)
• AGP-Onboard
• LAN-VIAVT 6103(10/100)
• FDD-1.44 MB
• OSD Control-CDROM Drive
• HDD-40GB,7200 rpm
• RAM-128 MB,333MHz
• FSB/MULTIPLIER-333MHz
• Cache-128KB
• CPU-AMD Sempron Processor 2600
• Chipset-KM266 Pro(7V 333MHz)
XT1-2219LP1BCI0115
Model Description Key Features
Intel Pentium 4 Processor 2.26 GHz, 128 MB RAM
• Monitor-38 cms CRT Monitor
• SMPS-250 Watt SMPS
• USB Port-4 USB (2 rear ,2 front )
• AGP-Intel 845 GV
• LAN
• FDD-1.44 MB
• OSD Control-CDRW
• HDD-40GB,7200 rpm
• RAM-128 MB,333MHz
• FSB/MULTIPLIER-533 MHz
• Cache-512KB
• CPU-Intel Pentium 4 Processor 2.26 GHz
• Chipset-Intel 845 GV
XS5-L14SLP1BCI2115
Model Description Key Features
Intel Pentium 4 Processor 2.66 GHz, Intel 915 GV
Chipset
• Monitor-38 Cms CRT Monitor
• SMPS-300 Watt SMPS
• USB Port-8 USB (4 rear ,4 front)
• AGP-onBoard
• LAN-Built in Realtek 8110S(10/100/1000
Mbit )
73
• FDD-1.44 MB
• OSD Control-CDROM Drive
• HDD-40GB,7200rpm
• RAM-256 MB ,400MHz
• FSB/MULTIPLIER-533MHz
• Cache-512KB L2 cache
• CPU-Intel Pentium 4 Processor 2.66 GHz
• Chipset-Intel 915G
SERVER
PA-110
Model Description Key Features
Single Intel® Pentium 4 Processor @ 3.0 GHz with • Single Intel® Pentium 4 Processor @ 3.0
800MHz FSB with Hyper Threading ® Technology,1 GHz with 800MHz FSB with Hyper
X 36 GB U320 SCSI 10K rpm NHS Threading ® Technology
• 1 MB L2 Cache
• Intel® original SE7210TP1-E Motherboard
with Intel® E7210P Chipset
• 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM
unbuffered DIMM with ECC
• 1 X 36 GB U320 SCSI 10K rpm NHS
• 1 x Single Channel integrated U320 320
Mb/sec SCSI
• 1.44 MB FDD
• 52X CD Re-Writer
• 1 x Intel® PRO
• 1000 + Gigabit & Intel® PRO
• 100+ Server Network Connections
• Multimedia Keyboard
• Optical Scroll Mouse
• Intel® Server Management Ver. 5.8
software
• Full Tower Cabinet
PA-105
74
Model Description Key Features
Single Intel® Pentium 4 Processor @ 3.0 GHz with • Integrated SATA RAID 0,1, support
800MHz FSB with Hyper Threading ® Technology ,1 • 1 X 80 GB SATA 150 MB/s, 7200 rpm
X 80 GB SATA 150 MB/s, 7200 rpm • Single Intel® Pentium 4 Processor @ 3.0
GHz with 800MHz FSB with Hyper
Threading ® Technology
• 1 MB L2 Cache
• Intel® original SE7210TP1-E Motherboard
with Intel® E7210P Chipset
• 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM
unbuffered DIMM with ECC
• 1.44 MB FDD
• 52X CD Re-Writer
• 1 x Intel® PRO
• 1000 + Gigabit & Intel® PRO
• 100+ Server Network Connections
• Multimedia Keyboard
• Optical Scroll Mouse
• Intel® Server Management Ver. 5.8
software
• Full Tower Cabinet
MICROWAVE OVENS
LG, the leader in microwave ovens, brings the widest range of microwave
ovens. They come in three different categories – Convections, Grill and Solo, with a
capacity ranging from 19 to 30 liters. Now cook everyday meals, including
international cuisine and regional favorites, conveniently at home. The easy-to-use
pane of the microwave oven has been developed in LG Test Kitchens to make
cooking enjoyable. Now make anything from Shahi Panner, Tikkas, Idlis to even
popcorn and cookies, all at the touch of a button. The unique Intellowave Technology
ensures that the microwaves are spread evenly throughout the oven so that your
food is cooked uniformly while retaining all its nutrients. And because it requires very
little oil, the food cooked is also healthy.
The Solo ranges of microwave ovens are perfect for everyday cooking. These
ovens work on a simple technology. The microwaves generate heat by agitating the
75
water, fat and sugar present in the food, which uniformly cooks the food. The Solo
Microwave Ovens can also cook some delicious low-fat-recipes, which will have
licking fingers and asking for more.
LG Solo Advantages:
Fast Cook: Now re-heat or defrost your food at one –third the time it
normally takes. Just the options you need when you are in a rush.
Diet Cook: With pre-programmed low calories recipes, this unique feature
helps you keep an eye on the number of calories your food contains. Since
our microwave ovens require little or no oil, the food is also healthy.
MS-255R
Model Description Key Features
25 Ltrs ,Anti Bacteria Interiors, 10 Indian Diet Cook • Pull-Out Door Type
Menus and 8 Indian Pre Cook Menus • Child Lock
• 5 Power Level
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• Intellowave Technology
• Fast Cook
• Indian Diet Cook
• Anti- Bacteria Interiors
• Capacity-25 Ltr.
MS-194W
]
Model Description Key Features
19Ltr., Easy to use descriptive panel, 4 Auto
76
Defrost and 3 Auto Cook Menus
• Pull-Out Door Type
• Child Lock
• 5 Power Level
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• Intellowave Technology
• Feather Touch Panel
• Capacity-19 Ltr
MS-192W
Model Description Key Features
19 Ltr., 5 power levels, Easy to use knobs
• Pull-Out Door Type
• Child Lock
• 5 Power Level
• Descriptive Panel
• Indian Auto Cook
• Intellowave Technology
• Manual Defrost
• Easy to use Knob Panel
• Capacity-19 Ltr
GRILL MICROWAVE OVEN
The Grill range of microwave ovens comes with a concealed heater that allows
you to grill and brown your food in addition to cooking your regular meals. With over
six models to choose from , you can now grill your favorite tikkas, kebabs, mutton
and other roast recipes right down to the core. And that too using very little oil.
Toaster Microwave Oven: The only microwave oven of its kind, which do two
things at the same time. With a built-in toaster, you can now toast some bread while
cooking, grilling or browning daily meals. A 32 mm. slot, a unique gripper to hold the
bread firm in the centre, and an option of nine levels of browning gives the perfectly
toasted bread.
LG Grill Advantages:
Motorised Rotisserie: The unique rotating bar-be-que design helps you grill
or brown your tandoori cuisine from all sides. Giving the perfectly grilled
snacks and starters.
77
Auto Defrost: Defrost your chicken, peas or panner at the mere touch of a
button.
Mutli-Cook Tawa: this specially coated non-stick tawa is ideal for recipes,
which require extra browning and bottom heating.
MG-607APR
Model Description Key Features
30 Ltr., Only Grill Model with Motorised • Push Door Type
Rotisserie,Stainless Steel Interiors • Multi-Cook Tawa
• Motorised Rotisserie
• Custom Cook
• Capacity-30 ltr
• Child Lock
• High Rack
• Largest Turntable
• Combination Cooking
• Intellowave Technology
• Stainless Steel Interiors
MG-556P
Model Description Key Features
19 Ltr.,Stainless Steel Interiors ,4 Auto Defrost and • Capacity-25 ltr
6 Indian Auto Cook Menus • Child Lock
• Pull-Out Door Type
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• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• High Rack
• Largest Turntable
• Combination Cooking
• Intellowave Technology
• Smooth Easy Knob Control
• Stainless Steel Interiors
MG-608AP
Model Description Key Features
30 Ltr., Stainless Steel Interiors,5 Custom Cook • Alternate Cooking
Menus • Multi-Cook Tawa
• Custom Cook
• Capacity-30 ltr
• Child Lock
• Pull-Out Door Type
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• High Rack
• Largest Turntable
• Combination Cooking
• Intellowave Technology
• Multi Stage Cooking
MG-557B
Key Features
Model Description • Fast Cook
25 Ltr., Anti Bacteria Interiors,4 Auto Defrost and 6 • Capacity-25 ltr
Indian Auto Cook Menus • Child Lock
• Pull-Out Door Type
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• High Rack
• Largest Turntable
• Combination Cooking
• Intellowave Technology
• Anti Bacteria Interiors
MG-555F
Model Description Key Features
25 Ltr. Elegant Oval Window, 4 Auto Defrost and 6 • Elegant Oval Window
Indian Auto Cook Menus • Fast Cook
• Capacity
• Child Lock
• Pull-Out Door Type
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• High Rack
• Largest Turntable
• Combination Cooking
• Intellowave Technology
MG-396WA
79
Model Description Key Features
19Ltr.,Feather touch Micom Panel, 4 Auto Defrost • Alternate Cooking
and 6 Indian Auto Cook Menus • Multi-Cook Tawa
• Custom Cook
• Capacity-30 ltr
• Child Lock
• Descriptive Panel
• High Rack
• Largest Turntable
• Combination Cooking
• Intellowave Technology
• Multi Stage Cooking
MG-397WB
Model Description Key Features
19 Ltr.,India's only Black Microwave Oven, 4 Auto • Capacity-19 ltr
Defrost and 6 Indian Auto Cook Menus • Child Lock
• Pull-Out Door Type
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• High Rack
• Largest Turntable
• Combination Cooking
• Intellowave Technology
• India's Only Black Microwave
• Feather Touch Panel
CONVECTION MICROWAVE OVENS
LG Convection Advantages:
Motorised Rotisserie: Consists of a steel rod and motor system. This unique
rotating bar-be-que design helps you cook the most perfectly grilled chicken,
panne and other roast dishes.
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Next Step Guide: Follow the step-by-step instruction, which will guide
through the entire process of cooking your food.
Deodoriser: Removes any smell or odour left after cooking from the interiors
of your microwave. Keeps microwave oven smelling fresh and clean.
MC-800ABR
Model Description Key Features
30 Ltr., Modular Kitchen Model with Installation Kit, • Motorised Rotisserie
Stainless Steel Interiors with Motorised Rotisserie • Installation Kit for modular Kitchen
• Capacity-30 Ltr.
• Multi-Stage Cooking
• 5 Power Level
• Child Lock
• Descriptive Panel
• Indian Auto Cook
• Ferment Function
• High & Low Rack
• Five Way Cooking
• Largest Turntable
• Auto Roast
• Combination Cooking
• Stainless Steel Interiors
• Intellowave Technology
MC-8083
Model Description Key Features
30Ltr.,Stainless Steel Interiors with Motorised • Capacity-30 Litre
Rotisserie, 4 Auto Roast Menus and 4 Indian Diet • Multi-Stage Cooking
Cook Menus • 5 Power Level
• Child Lock
• Auto Defrost
• Descriptive Panel
• Indian Auto Cook
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• Ferment Function
• High & Low Rack
• Five Way Cooking
• Largest Turntable
• Auto Roast
• Combination Cooking
• Stainless Steel Interiors
• Intellowave Technology
MC-801AR
Model Description Key Features
30 Ltr., Stainless Steel Interiors with Motorised • Motorised Rotisserie,Push Door Type
Rotisserie, Flat Look Convection Microwave Oven • Installation Kit for modular Kitchen
• Capacity-30 Ltr.
• Multi-Stage Cooking
• 5 Power Level
• Child Lock
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• Ferment Function
• High & Low Rack
• Five Way Cooking
• Largest Turntable
• Auto Roast
• Combination Cooking
• Stainless Steel Interiors
• Intellowave Technology
MC-808WAR
Model Description Key Features
30Ltr., Stainless Steel Interiors with Motorised • Pull-Out Handle for Rotisserie
Rotisserie, 4 Auto Defrost, 3 Auto Roast Menus and • Motorised Rotisserie
8 Indian Auto Cook Menus • Capacity-30 Ltr.
• Multi-Stage Cooking
• 5 Power Level
• Child Lock
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• Ferment Function
• High & Low Rack
• Five Way Cooking
• Largest Turntable
• Auto Roast
• Combination Cooking
• Stainless Steel Interiors
• Intellowave Technology
MC-767WS
Model Description Key Features
26 Ltr. Stainless Steel Interiors with Deoderizer • Silver colour
Function, 4 Auto Defrost, 4 Auto Roast Menus and 8 • Auto Roast and Back Menu
Indian Auto Cook Menus • Deodoriser
• Vertical Rotisserie
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• Capacity-26 Ltr.
• 5 Power Level
• Child Lock
• Descriptive Panel
• Indian Auto Cook
• Ferment Function
• High & Low Rack
• Five Way Cooking
• Largest Turntable
• Combination Cooking
• Stainless Steel Interiors
• Intellowave Technology
REFRIGRATORS
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GL-26TMQSFF
Model Description Key Features
SFF Ref • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-26GMRSFF
Model Description Key Features
SFF Ref • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-23TMTSFF-225L
Model Description Key Features
225 Ltr. SFF Ref • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-23GMRSFF
Model Description Key Features
SFF Ref • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
84
• Door Finish-PCM
• Cell Fress Crisper
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-19TMTSFF
Model Description Key Features
SFF Ref • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-19GMRSFF
Model Description Key Features
SFF Ref • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Kangaroo Tray
• Deodoriser
• Dairy Corner
DIRECT COOL
GL-231GPRX
Model Description Key Features
230 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
85
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GL-231RPDX
Key Features
Model Description • Key & Lock
230 Ltr. Capacity Direct Cool Refrigerator • Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201TPLX
Model Description Key Features
200 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201TPQX
]
Model Description Key Features
200 Ltr. Capacity A-One Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201GPPX
86
Model Description Key Features
200 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201GPEX
Model Description Key Features
200 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GL-191GPRX
Model Description Key Features
190 Ltr. Capacity A-One Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GL-191RPDX
Model Description Key Features
190 Ltr. Capacity A-One Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181TPLX
87
Model Description Key Features
175 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181GPPX
Model Description Key Features
175 Ltr. Capacity Direct Cool Refrigerator • Door Finish-Powder Coated/ PCM
• Anti -Bacteria Seal
• Direct Cool
• Key & Lock
• Cell Fress Crisper
• F.I.R. Lamp
GR-181TPQX
Model Description Key Features
175 Ltr. Capacity Direct Cool Refrigerator • Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181RPEX
Model Description Key Features
175 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181RPGX
88
Model Description Key Features
175 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
FROST FREE
GR-S592QLC
Key Features
Model Description • Kangaroo Tray
Ice Beam Door Cool Refrigerator • Deodoriser
• F.I.R Lamp
• Sliding Door Bin
• Ice Tray
• Anti -Bacteria Seal
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
Color Options
• Champagne Gray
• Glossy Green
• Super White
• Silky Grey
• Super Inox
• Moon Silver
• Metallic Finish
GL-322QLQ
Model Description Key Features
Frost Free Ref • Kangaroo Tray
• Deodoriser
• F.I.R Lamp
• Icebeam Door Cooling ( GL -S )
• Fresh Zone
• Sliding Door Bin
• Ice Tray
• Anti -Bacteria Seal
• Door Cooling
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
89
GLT322GP
Key Features
Model Description
Frost Free Ref • Deodoriser
• F.I.R Lamp
• Icebeam Door Cooling ( GL -S )
• Fresh Zone
• Sliding Door Bin
• Anti -Bacteria Seal
• Door Cooling
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
GL-T262QM
Model Description Key Features
Frost Free Ref • Kangaroo Tray
• Deodoriser
• F.I.R Lamp
• Icebeam Door Cooling ( GL -S )
• Fresh Zone
• Sliding Door Bin
• Ice Tray
• Anti -Bacteria Seal
• Door Cooling
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
GL-T262GP
Model Description Key Features
Frost Free Ref • Deodoriser
• F.I.R Lamp
• Icebeam Door Cooling ( GL -S )
• Fresh Zone
• External MICOM
• Anti -Bacteria Seal
• Door Cooling
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
GL-242QM
Model Description Key Features
230 Ltr. Frost Free • Deodoriser
• F.I.R Lamp
• Fresh Zone
• Sliding Door Bin
• Anti -Bacteria Seal
• Door Cooling
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
90
GL-242QP
Model Description Key Features
230 Ltr. Frost Free • Deodoriser
• F.I.R Lamp
• Fresh Zone
• Sliding Door Bin
• Anti -Bacteria Seal
• Door Cooling
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
267-NGB-Crystal-Blue
Model Description Key Features
DIOS Ref • 610 Ltr. Onwards
• 6 Sensor-Temperature Control
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Crushed Ice and Ice Cube Dispenser
• Refreshment Bar
267-NGB-Mocha-Brown
Model Description Key Features
DIOS Ref • 610 Ltr. Onwards
• 6 Sensor-Temperature Control
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Crushed Ice and Ice Cube Dispenser
• Refreshment Bar
91
267 NGB-Wood Cherry
Model Description Key Features
DIOS Ref • 610 Ltr. Onwards
• 6 Sensor-Temperature Control
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Crushed Ice and Ice Cube Dispenser
• Refreshment Bar
GRP267FTB
Model Description Key Features
DIOS Ref • 610 Ltr. Onwards
• 6 Sensor-Temperature Control
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Crushed Ice and Ice Cube Dispenser
• Refreshment Bar
GR-L207DBZ
Model Description Key Features
DIOS Ref • 610 Ltr. Onwards
• 6 Sensor-Temperature Control
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Crushed Ice and Ice Cube Dispenser
92
GR-B207DBC
Model Description Key Features
DIOS Ref
• 610 Ltr. Onwards
• 6 Sensor-Temperature Control
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
TELIVISION
93
LGs Telivisions are available in following 6 categories:
CONVENTIONAL TELIVISIONS
CD-14D79VE
Model Description
Picture & PIP
14 inch CTV
• Picture Status Memory
• Golden Eye
Sound
• AVL
• AV Stereo
• Sound Output(PMPO)-140W
Additional
• Colour Status Memory
• Menu OSD
• Quick View
RD-14CC50V
Model Description Picture & PIP
14 inch CTV • ARC Zoom
• Picture Status Memory
Sound
• AVL
• Graphic Equalizer-3-Band
• Sound Output(PMPO)-140W
Additional
• Colour Status Memory
• Channel Scan
• Quick View
• Child Lock
CD-14D79M
Picture & PIP
94
Model Description • ARC Zoom
14 inch CTV • Picture Status Memory
Sound
• AVL
• Sound Output(PMPO)-70W
Additional
• Blue Back
• Channel Naming
• Real Time Clock
• Speaker-single
• Colour Status Memory
• Menu OSD
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
RD-14CA30M
Model Description Picture & PIP
14 inch CTV • ARC Zoom
• Picture Status Memory
Sound
• Sound Output(PMPO)-50W
Additional
• Blue Back
• AV In / TV Out Jack
• Channel Naming
• Real Time Clock
• Speaker-Single
• Colour Status Memory
• Menu OSD
• Quick View
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
CF-20S12KE
Model Description Additional
Golden Eye Supreme • Colour Status Memory
• Channel Scan
• Game
• Child Lock
Picture & PIP
• ARC Zoom
• Picture Status Memory
• Golden Eye
Sound
• AVL
• Graphic Equalizer-3-Band
• AV Stereo
• Sound Output(PMPO)-300W
CF-20D33KE
95
Model Description Additional
Golden Eye Magic • Colour Status Memory
• Channel Scan
• Game
• Child Lock
Picture & PIP
• ARC Zoom
• Picture Status Memory
• Golden Eye
Sound
• AVL
• Graphic Equalizer-3-Band
• AV Stereo
• Sound Output(PMPO)-200W
RD-20CC50V
Model Description Additional
Cinemax Dlx • Colour Status Memory
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
Picture & PIP
• ARC Zoom
• Picture Status Memory
Sound
• AVL
• Sound Status Memory
• Graphic Equalizer-3-Band
• AV Stereo
• Sound Output(PMPO)-200W
RD-20CB30F
Model Description Additional
Marquis Dlx (Stereo) • Blue Back
• AV In / TV Out Jack
• Channel Naming
• Auto Power Off
Picture & PIP
• ARC Zoom
• Picture Status Memory
Sound
• AVL
• Sound Status Memory
• Graphic Equalizer-3-Band
• AV Stereo
• Sound Output(PMPO)-200W
CD-20D79M
96
Model Description Additional
Joymax Plus • Colour Status Memory
• Menu OSD
• Muti Language
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
Picture & PIP
• ARC Zoom
• Picture Status Memory
Sound
• AVL
• Sound Output(PMPO)-100W
RD-CA30M
Model Description Additional
Cineplus • Blue Back
• AV In / TV Out Jack
• Channel Naming
• Real Time Clock
• Speaker
• Colour Status Memory
• Menu OSD
• Quick View
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
Picture & PIP
• ARC Zoom
• Picture Status Memory
Sound
• Sound Output(PMPO)-100W
RD-21CB30V
Model Description Picture & PIP
Marquis Dlx (Mono) • Picture Status Memory
Sound
• AVL
• Graphic Equalizer-3-Band
• AV Stereo
• Sound Output(PMPO)-200W
Additional
• Zoom
• Programme-200
• Colour Status Memory
• Menu OSD
• Channel Scan
• Quick View
• Game
• Turbo Search System-Digital
• Child Lock
• Auto Power Off
97
CF-21S12KE
Model Description Picture & PIP
Golden Eye Supreme • ARC Zoom
• Picture Status Memory
• Golden Eye
Sound
• AVL
• Graphic Equalizer-3-Band
• AV Stereo
• Sound Output(PMPO)-300W
Additional
• Colour Status Memory
• Channel Scan
• Game
• Child Lock
RD-21CA30M
Model Description Picture & PIP
Cineplus • ARC Zoom
• Picture Status Memory
Sound
• Sound Output(PMPO)-100W
Additional
• Blue Back
• AV In / TV Out Jack
• Channel Naming
• Real Time Clock
• Speaker-2
• Colour Status Memory
• Menu OSD
• Quick View
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
CD-21D79M
Model Description Picture & PIP
Joymax Plus • ARC Zoom
• Picture Status Memory
Sound
• AVL
• Sound Output(PMPO)-100
Additional
• Colour Status Memory
• Menu OSD
• Multi Language
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
98
29CA41VC
Model Description Additional
29 inch CTV • Channel Listing
• Real Time Clock
• Sleep Timer
Sound
• Woofer-Super
• Graphic Equalizer-5-Band
• XDS
• Sound Output(PMPO)-300W
Picture & PIP
• Digital Comb Filter
• Golden Eye
• XDP
29CA41VW
Model Description Additional
29 inch Colour TV • Channel Listing
• Games-15
Sound
• Woofer-Super
• Graphic Equalizer-5-Band
• XDS
• Sound Output(PMPO)-1200W
Picture & PIP
• Tuner PIP-Twin
• Digital Comb Filter
• Golden Eye
• XDP
FLAT TELIVISIONS:
CD-15Q91VE
Model Description Key Features
Flatron 15 inch • SSM
• Golden Eye
• Game
• 3-Band Graphic Equalizer
• Status Memory
• Picture Status Memory
• AV Stereo
• 100W Sound Output
99
21FD50VE
Model Description Key Features
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• CTI
• Cotinous Cathode Calibration
• Golden Eye
• Picture Status Memory
• Digital Comb Filter
Sound
• Sound Output(PMPO)-350 W/1200W
• Graphic Equalizer-3-B
• XDS
• AV Stereo
• Sound Status Memory
Additional
• Fovourite/Quick View
• No. Of Programmes-200
• Turbo Search System
• Programme Naming
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
• Input/Output Connections
• Head Phone
• Rear AV-In/Out-1/1
• Front/Side AV In
21FC80VE
Key Features
Model Description
21 inch Flatron TV Picture & PIP
• ARC Zoom
• CTI
• Digital Comb Filter
• Picture Status Memory
• Cotinous Cathode Calibration
• Golden Eye
Sound
• Sound Output(PMPO)
• AV Stereo
• XDS
• Graphic Equalizer-3-B
• Sound Status Memory-350/1200W
Additional
• Fovourite/Quick View
• No. Of Programmes-200
• Programme Naming
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
• Input/Output Connections
100
• Head Phone
• Rear AV-In/Out-1/1
• Front/Side AV In
21FA20KE
Model Description Key Features
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• Cotinous Cathode Calibration
• Picture Status Memory
• Golden Eye
Sound
• Sound Output(PMPO)
• AVL
• Sound Status Memory
• AV Stereo
• Graphic Equalizer-3-B
Additional
• Fovourite/Quick View
• No. Of Programmes-200
• Turbo Search System
• Programme Naming
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games-2
Input/Output Connections
• S-Video/In
• Rear AV-In/Out-1/1
• Front/Side AV In
21FD20VE
Model Description Key Features
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• CTI
• Digital Comb Filter
• Picture Status Memory
• Cotinous Cathode Calibration
• Golden Eye
Sound
• Sound Output(PMPO)
• AV Stereo
• XDS
• Graphic Equalizer
• Sound Status Memory
Additional
• Fovourite/Quick View
• No. Of Programmes-200
• Programme Naming
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
Input/Output Connections
101
• Head Phone
• Rear AV-In/Out
• Front/Side AV In
21FE30VE
Model Description Key Features
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• Cotinous Cathode Calibration
• Picture Status Memory
• Golden Eye
Sound
• Sound Output(PMPO)-200W
• AVL
• Sound Status Memory
• AV Stereo
• Graphic Equalizer-3-B
Additional
• Fovourite/Quick View
• No. Of Programmes-200
• Turbo Search System
• Programme Naming
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
Input/Output Connections
• Head Phone
• Rear AV-In/Out-1/1
• Front/Side AV In
21FA20KV
Model Description Key Features
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• Cotinous Cathode Calibration
• Picture Status Memory
Sound
• Sound Output(PMPO)-200W
• AVL
• Sound Status Memory
• AV Stereo
• Graphic Equalizer-3-B
Additional
• Fovourite/Quick View
• No. Of Programmes-200
• Turbo Search System
• Programme Naming
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games-2
Input/Output Connections
• Rear AV-In/Out-1/1
102
• Front/Side AV In
29FC81RB
Model Description Key Features
29 inch Flatron TV • 2 Tuner PIP
• Scan Velocity Modulation
• Digital Comb Filter
• Golden Eye-Digital
• Sound
• Graphic Equalizer-5-Band
29FC85VC
Model Description
Picture & PIP
29 inch Flatron TV
• 2 Tuner PIP
• Scan Velocity Modulation
• XDP
• Golden Eye
Sound
• Woofer-Mounted Super
• Graphic Equalizer-5-Band
• XDS
Additional
• Games-15 High graphics
29FC85VW
Model Description Picture & PIP
29 inch Flatron TV • Scan Velocity Modulation
• Golden Eye
• XDP
Sound
• Woofer-Mounted Super
• Graphic Equalizer-5-Band
• XDS
Additional
• Games-15 High Graphics
29FC85VE
Model Description Picture & PIP
29 inch Flatron TV • Scan Velocity Modulation
• Golden Eye
• XDP
Sound
103
• Graphic Equalizer-5-Band
• AV Stereo
• XDS
Additional
• Turbo Search System-Digital
LCD TELIVISIONS
RT15LA70
Model Description Key Features
LCD Art Vision
Dimensions
• Width x Height x Depth-580x425x72 mm
Picture
• ARC(Aspect Ratio Control)
• Digital Comb Filter
• Digital Progressive
• Contrast Ratio-500:1
• Brightness-450 cd /m2
• Resolution-1280 x 768
• Aspect Ratio-16:9
Sound
• Surround-DASP
• Output-5W x 2
Feature
• Wall Mount
• ez-Cable
• Display Power Management Mode
• Interface
• Component(High Definition)
• PC in Analogue
RT-17LZ40
Key Features
Model Description
LCD Art Vision
Picture
• ARC(Aspect Ratio Control)
• Digital Comb Filter
• Digital Progressive
• DCDi
• S-IPS
• XD Engine Slim(LZ50)
• Contrast Ratio-500:1
• Brightness-450 cd/m2
• Resolution-1280*768
• Aspect Ratio-16:9
Sound
• Surround-DASP
104
• Output-5W*2
Feature
• Wall Mount
• ez-Cable
• Display Power Management Mode
• Interface
• Component(High Definition)
• PC in Analogue
PLASMA TELIVISION
MT-42PX11
Model Description Sound
42 " XCanvas PDP • Ez Sound Options
• Audio Output-15W x 2
• Inbuilt Speaker
Feature
• Wall Mount
• ez-Cable
• Display Power Management Mode
Display
• PIP Flexi Size-2/4/9
• ARC(Aspect Ratio Control)
• 4H Digital Comb Filter
• Digital Progressive
• DCDi
• XD Engine(IEP)
• Contrast Ratio-5000:1
• Brightness-1000 cd/m2
• Resolution-1366 x 768
• Aspect Ratio-16:9
RT-50PY10
Model Description Display
50 " XCanvas PDP • PIP Flexi Size
• ARC(Aspect Ratio Control)
• 4H Digital Comb Filter
• Digital Progressive
• DCDi
• XD Engine(IEP)
• Contrast Ratio-5000:1
• Brightness-1000 cd/m2
• Resolution-1366 x 768
• Aspect Ratio-16:9
Sound
105
• Ez Sound Options
• Audio Output-15 W x 2
• Inbuilt Speaker
Feature
• Wall Mount
• ez-Cable
• Display Power Management Mode
Interface
• RS-232C Download
• External Control
• PC INPUT
• IR JACK
• DVI
PROJECTION TELIVISIONS
RT44NB10RP
Model Description Key Features
44 inch ProjectionTV
PIP
• Multi Window PIP-1+12
• Double Window
• Picture in Picture-2 Tuner
Features
• Channel Labelling
• Favourite Channel
• ARC
• Auto Demo
• On/Off Time
• Sleep Timer
• Child Lock
• Quick View
• Turbo Search System
• Auto Volume Leveler
• Picture Status Memory-5M
• Sound Status Memory-6M
Interface
• Source Voltage-110-240
• Audio Out (Variable)
• S-Video in Side/rear-1/1
Dimension
• Width x Height x Depth-1115 x 1255 x 485
Picture
• XD Engine
• Turbo Picture
• Black Stretcher
• Digital Comb Filter
• User Control SVM
• Dynamic SVM
• Turbo Booster for weak signals
• Luminance Noise Reduction
• Progessive Scan
• 100 Hz (Flicker Free)
106
• Enhanced Digital Convergence
• Fine Pitch Screen-.52 mm
• High Resolution PRT
Tuning
• VHF/UHF/CATV/HYPER
• No. of Program Memory Type-ACMS+
• Memory Type
• System-FVS
• Aspect Ratio-4:3
Sound
• Dynamic Bass System
• Turbo Sound
• Sound Output-20+20W
• Graphics Sound Equalizer (5 Band )
• Digital Virtual Dolby
• Mono/AV/ST/Real ST-Real
RT44NA47RP
Model Description Key Features
XD Engine , PIP -2 Tuner • Digital Virtual Dolby
• Nicam stereo
• Digital Comb Filter
• User Control SVM
• Dynamic SVM
• Turbo Booster for weak signals
• Progressive Scan
• 100 Hz Digital Scan (Flicker Free)
• High Resolution PRT
• XD Engine
• Component-In 2(480 p)
• Component-In 1(480i/p)
• ARC
• EZ A/V Switching
• Multi Window PIP (1+12)
• Double Window
• PIP - 2 Tuner
THEATRON TELIVISION
29FD51VE-LXD5640
107
Key Features
Model Description
350W PMPO Sound Output, Golden Eye Technology • Full Digital Amplifier
• Logic Cassette Deck
• AM/FM Tuner
• XDSS(Excellent Digital Surround Sound)
• OAO (Orientation Acoustic Optimizer)
• DVD/VCD/SVCD/JPEG Picture Playback
CD/Kodak Picture CD/DIVX/WMA/MP3
• Dolby Digital/DTS/Dolby Prologic-||
• TV Matching Speakers
• 3100W PMPO Sound Output
• Component Input
• Single Touch Control
• 5 Band Graphic Equalizer
• XDP
• Golden Eye Technology
• 350 W PMPO Sound Output
29FD-51VELHT6240
Model Description Key Features
350W PMPO Sound Output, Golden Eye Technology • Compact and Slime Design
• DVD/VCD/Audio/MP3/WMA/SVCD/JPEG
Picture Playback
• Full Digital Amplifier
• 5.1 Channel Surround
• 2000W PMPO Sound Output
• Logic Cassette Deck
• AM/FM Tuner
• XDSS(Excellent Digital Surround Sound)
• DVD/VCD/SVCD/JPEG Picture Playback
CD/Kodak Picture CD/DIVX/WMA/MP3
• Dolby Digital/DTS/Dolby Prologic-||
• TV Matching Speakers
• 3100W PMPO Sound Output
• Component Input
• Single Touch Control
• 5 Band Graphic Equalizer
• XDP
• Golden Eye Technology
• 350 W PMPO Sound Output
29FD-52VELHT6240
Model Description Key Features
350W PMPO Sound Output, Golden Eye Technology • Compact and Slime Design
• DVD/VCD/Audio/MP3/WMA/SVCD/JPEG
Picture Playback
• Full Digital Amplifier
• 5.1 Channel Surround
• 2000W PMPO Sound Output
• AM/FM Tuner
• Dolby Digital/DTS/Dolby Prologic-||
• Component Input
• Single Touch Control
• 5 Band Graphic Equalizer
108
• XDP
• Golden Eye Technology
• 350 W PMPO Sound Output
21FD51VE-LH6240
Model Description Key Features
50W PMPO Sound Output, Golden Eye Technology • Compact and Slime Design
• Full Digital Amplifier
• 5.1 Channel Surround
• 2000W PMPO Sound Output
• AM/FM Tuner
• Dolby Digital/DTS/Dolby Prologic-||
• Single Touch Control
• Golden Eye Technology
• 350 W PMPO Sound Output
• 3 Band Graphic Equalizer
VACUUM CLEANERS
VC-A241NTV
Model Description Key Features
Cyking Vacuum Cleaner • Anti- Bactterial Dust Chamber with Nano-
Silver Technology
• 7 Layer Washable HEPA Filter
• Bag less Cyclonic System
• Dust Capacity-3 Ltr.
• Sani Punch
• Suction Power-300 W
• Motor Wattage-1400 W
109
VC-3919NDV
Model Description Key Features
Extron Vacuum Cleaner • 360 Swiel for Easy Manoeuvrability
• Dust Capacity-3.5 Ltr.
• HEPA Filter
• Sani Punch
• Suction Power-300 W
• Motor Wattage-1400 W
VC-2620
Model Description Key Features
Spark Cleaner • Extra Large Wheels
• Compact and Durable Design
• 360 Swiel for Easy Manoeuvrability
• Dust Capacity-2.6 Ltr.
• Suction Power-260 W
• Motor Wattage-1300 W
VTCP-862SD
Model Description Key Features
Granda The Powerful Vacuum Cleaner • Dust Capacity 1.5Litre
110
• Safety Guard Thermostat
• Cord Length 5 meter
• Noise Level 69db
• Non Blower VC
• 350 W Suction Power
• 1600 W Strong Motor
VC-P243NDN
Model Description Key Features
Sweeper Vacuum Cleaner • Auto - Retractable Cord
• Compact and Durable Design
• Dust Capacity-3 Ltr.
• Suction Power-250 W
• Motor Wattage-1400 W
WASHING MACHINES
FRONT LOADER
111
WD10165F
Model Description Key Features
Front Loader Washing Machine
• Chrome Door
• Metalic Finish
• Child Lock
• Delay Timer
• Digital Display
• Handwash/Quick 30
• Time Save/Crease Care/Rinse Hold/Rinse+
• Wash Programs-
Cotton/Synthetic/Delicate/Woolen
• Temp Range-Cold-95c
• Drying Speed Selection-1000/800/400
• Capacity of 7kg
WD10160F
Model Description Key Features
Front Loader Washing Machine
• Child Lock
• Delay Timer
• Digital Display
• Handwash/Quick 30
• Time Save/Crease Care/Rinse Hold/Rinse+
• Wash Programs-
Cotton/Synthetic/Delicate/Woolen
• Temp Range-Cold-95c
• Drying Speed Selection-1000/800/400
• Capacity of 7kg
WD10185TP
Model Description Key Features
Front Loader Washing Machine • Bio/Crease Care/Rinse Hold/Rinse+
• Metalic Finish
• Child Lock
• Delay Timer
• Digital Display
• Handwash/Quick 30
• Wash Programs-
Cotton/Synthetic/Delicate/Woolen
• Temp Range-Cold-95c
• Drying Speed Selection-1000/800/600/400
• Capacity of 7kg
112
WD10180TP
Model Description Key Features
Front Loader Washing Machine • Capacity of 6kg
• Bio/Crease Care/Rinse Hold/Rinse+
• Child Lock
• Delay Timer
• Digital Display
• Handwash/Quick 30
• Wash Programs-
Cotton/Synthetic/Delicate/Woolen
• Temp Range-Cold-95c
• Drying Speed Selection-1000/800/600/400
WD80295NP
Model Description Key Features
Front Loader Washing Machine • Process Display
• Metalic Finish
• Child Lock
• Handwash/Quick 30
• Wash Programs-
Cotton/Synthetic/Delicate/Woolen
• Temp Range-Cold-95c
• Drying Speed Selection-800/600/500/400
• Capacity of 7kg-5kg
WD80290NP
Model Description Key Features
Front Loader Washing Machine • Process Display
• Chrome Door
• Capacity of 6kg
• Bio/Crease Care/Rinse Hold/Rinse+
• Metalic Finish
• Child Lock
• Digital Display
• Handwash/Quick 30
• Time Save/Crease Care/Rinse Hold/Rinse+
• Wash Programs
• Temp Range
• Drying Speed Selection
WP1221S
113
Model Description Key Features
Semi-Automatic Washing Machine • Spin Window
• Wash Window
• Buzzer
• Soak Function
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• 2 Water Inlets
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-7 Kg
WP1022M
Model Description Key Features
Semi-Automatic Washing Machine • Micom Cantrol Panel
• Gentle/Normal/Strong Wool Wash
Programs
• Soak Function
• Punch+3 Pulastor
• Water Level Selector
• Wash Capacity-7 Kg
WP1220
Model Description Key Features
Semi-Automatic Washing Machine • Spin Window
• Wash Window
• Buzzer
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-7 Kg
WP-1021S
Model Description Key Features
Semi-Automatic Washing Machine • Spin Window
• Wash Window
• Buzzer
• Soak Function
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• 2 Water Inlets
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-7 Kg
114
WP-9249
Model Description Key Features
Semi-Automatic Washing Machine • Spin Window
• Wash Window
• Buzzer
• Punch+3 Pulastor
• Wheels
• 2 Water Inlets
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-6.2 Kg
WP1020
Model Description Key Features
Semi-Automatic Washing Machine • Micom Cantrol Panel
• Gentle/Normal/Strong Wool Wash Programs
• Soak Function
• Punch+3 Pulastor
• Water Level Selector
• Wash Capacity-7 Kg
WP-9248
Model Description Key Features
Semi-Automatic Washing Machine • Spin Window
• Wash Window
• Buzzer
• Soak Function
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• 2 Water Inlets
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-7 Kg
WP-9513S
Model Description Key Features
Semi-Automatic Washing Machine • Wash Window
• Buzzer
• Soak Function
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-6.2 Kg
115
WP-9512
Model Description Key Features
Semi-Automatic Washing Machine • Buzzer
• Wheels
• Water Level Selector
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-6.2 Kg
WP-9243
Model Description Key Features
Semi-Automatic Washing Machine • Normal Wash Program
• Spin Window
• Wash Window
• Buzzer
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• 2 Water Inlets
• Wash Capacity-6.2 Kg
WP-9246
Model Description Key Features
Semi-Automatic Washing Machine • Spin Window
• Buzzer
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• 2 Water Inlets
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-6.2 Kg
TOP LOADER
WF-T8014HS
116
Model Description Key Features
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Delay Start
• Water Level Selection-7
• Fuzzy/Economy/Jeans/ Wool Programs
• Wash Capacity-7 Kg
• 7 Sensor Turbodrum
• Tub Clean/Silent/Delicate/Favourite
Program Options
• Extra Wash/Extra Rinse/Gentle Spin Wash
Options
• Metallic Finish
WF-T8014HN
Model Description Key Features
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Delay Start
• Water Level Selection-7
• Fuzzy/Economy/Jeans/ Wool Programs
• Wash Capacity-7 Kg
• 7 Sensor Turbodrum
• Tub Clean/Silent/Delicate/Favourite
Program Options
• Extra Wash/Extra Rinse/Gentle Spin Wash
Options
WF-T7512HS
Model Description Key Features
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Delay Start
• Water Level Selection-4
• Fuzzy/Economy/Jeans/ Wool Programs
• 3 Step Wash Program
• Wash Capacity-6.5 Kg
• Metallic Finish
WF-T7064HN
Model Description Key Features
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Delay Start
• Water Level Selection-7
• Fuzzy/Economy/Jeans/ Wool Programs
• 3 Step Wash Program
• Wash Capacity-6 Kg
• Tub Clean/Silent/Delicate/Favourite
Program Options
• Extra Wash/Extra Rinse/Gentle Spin Wash
Options
117
WF-T7512HN
Model Description Key Features
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Delay Start
• Water Level Selection-4
• Fuzzy/Economy/Jeans/ Wool Programs
• 3 Step Wash Program
• Wash Capacity-6.5 Kg
WF-T7062HS
Model Description Key Features
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Delay Start
• Water Level Selection-4
• Fuzzy/Economy/Jeans/ Wool Programs
• 3 Step Wash Program
• Wash Capacity-6 Kg
• Metallic Finish
WF-S7512FS
Model Description Key Features
Top Loader Washing Machine • Punch + 3 Pulsator
• Delay Start
• Water Level Selection-4
• Fuzzy/Economy/Jeans/ Wool Programs
• 3 Step Wash Program
• Wash Capacity-6.5 Kg
• Metallic Finish
WF-F7511FN
Model Description Key Features
Top Loader Washing Machine • Delay Start
• Water Level Selection-4
• Fuzzy/Economy/Jeans/ Wool Programs
• 3 Step Wash Program
• Wash Capacity-6.5 Kg
118
WF-S7062FN
Model Description Key Features
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Water Level Selection-4
• Fuzzy/Economy/Jeans/ Wool Programs
• Wash Capacity-6 Kg
WF-F7061DN
Model Description Key Features
Top Loader Washing Machine • Fuzzy
• Water Level Selection-4
• 3 Step Wash Program
• Wash Capacity-6 Kg
119
Research Methodology
The purpose of the methodology is to describe the research procedure. The
methodology will reveal why a particular design is being used for conducting
research.
RESEARCH DESIGN:
A research design is the specification of methods and procedures for acquiring the
procedures. Research design denotes the description of the research design. The aim
was to collect relevant information, which fulfills our requirement and can be
analyzed at a later stage of study without any problem. This was to be done in
minimum expenditure with least efforts and in a set period of time. For my project I
products. This helped us in having enough provision for protection against bias and
maximizes reliability.
DESCRIPTIVE RESEARCH:
example, the characteristics of the users of a given product, the degree to which
product use varies with income, age, or other characteristics, or the number who
120
bought a specific air conditioner, colour television, microwave oven, refrigerator,
washing machine.
The methodology reveals the methods of data collection. There may be primary
After deciding our objective I looked for collecting and studying secondary data. It
Studying of secondary data gave us an insight into the problem into hand. It
also provided us with clues and helped in designing primary research. It provided us
a more accurate picture about the functioning of LG Electronics India Private Limited.
Objectives set the guidelines and directions of research planning. Formulating the
objectives offers the best feasible means of solution. The primary data for my study
121
was being collected by conducting survey. The tools for data collection used was
following types -
Telephone Interview:
Oven, Refrigerator, Washing Machine. The Direct and Structured questions are asked
from consumers.
Questionnaires:
This method of data collection is quite popular, particularly in case of big enquiries. A
so that data, after analysis and interpretation, results in a better appreciation of the
problem.
them, it was tried to build questionnaire that is interesting, serve our objective,
unambiguous and easy to complete and is not burden someone. The aim was to
A few questions were in disguised, where the true purpose was hidden but
was sufficient to bring in the right information from respondents. Depending on the
requirement, the questions were kept open ended and closed ended. The sequence
on Linkert Scale, where attitude was to be studied and rank order scale where
122
ranking was required. After following a series of trial and changes the finally evolved
questionnaire was being used for survey work. I used the following types of
• Refrigerator Questionnaire
• Online Shopping
The survey work is that was done to collect primary data. In this phase we
individuals and got the questionnaire filled by them. The individuals were randomly
chosen. For collecting data I focused divided the consumers in six categories:
• Consumers of Refrigerator
123
For first five categories I take the sample of 100 consumers in each category,
for last one I take the sample of 78 consumers. As a results customer survey, I was
With it, I also take the list from Service Centre of those consumers who complaint
about product performance and problems. For survey about online shopping, I take
the list from Noida of those consumers who bought product as well as who inquiry
about products but not bought through it Online Shopping in Dehradun region.
After collecting the questionnaire filled, I scanned each of entry ensuring that all
relevant information required for analysis is available and is in the form through
which we can analyze. Adjusting was made where required keeping in mind that it
does not hampers the outcomes of our objectives. Editing of data collected was done
to detect errors and omissions and such corrections were made where required.
easy and fast analysis. Adopting suitable classes like Poor, Fair, Good, Very Good,
collection, correction and classification was processed and analyzed and compared in
accordance with the outline made for the purpose at the time of developing research
plan. The classified data was finally subjected to cross tabulation analysis and
124
Findings
Findings are the results of the study. To know about consumer’s satisfaction about
following ground:
The following analysis was done to obtain the findings in accordance with our
125
AIR CONDITIONERS
revealed:
Quality of Product
0 4 38 43 15
Performance
Quality of Complaint
2 2 36 44 16
Management & Resolution
Figures are shown in Percentages
126
GRAPHICAL PRESENTATION:
Questionnaire:
AIR CONDITIONERS
22 36 44 16
22 35 48 13
1 38 50 11
11 43 42 13
3 30 49 18
4 38 43 15
5 33 47 15
7 41 39 13
Figures are in Percentages
127
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
Conditioner ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Conditioner ‘Good’.
Conditioner ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
128
COLOUR TELEVISIONS
revealed:
Quality of Product
0 1 29 56 14
Performance
Quality of Complaint
1 3 33 49 14
Management & Resolution
Figures are shown in Percentages
129
GRAPHICAL PRESENTATION:
Questionnaire:
COLOUR TELEVISIONS
13 33 49 14
1 4 35 45 13
13 31 53 12
2 34 51 13
2 30 55 13
1 29 56 14
11 31 54 13
3 45 39 12
Figure s are in Percentages
130
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
Television ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Television ‘Good’.
Colour Television ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
131
MICROWAVE OVENS
revealed:
Quality of Product
0 4 43 42 11
Performance
Quality of Complaint
0 5 48 39 8
Management & Resolution
Figures are shown in Percentages
132
GRAPHICAL PRESENTATION:
Questionnaire:
MICROWAVE OVENS
5 48 39 8
7 46 36 11
3 40 51 6
2 3 46 42 7
13 42 46 8
4 43 42 11
2 42 48 8
133
VALUE FOR MONEY
7 49 37 7
Figure s are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
Oven ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Microwave Oven ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
134
REFRIGERATORS
revealed:
Quality of Product
0 2 36 51 11
Performance
135
Quality of after Sales
1 5 48 35 11
Service & Repairs
Quality of Complaint
1 7 45 39 8
Management & Resolution
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Questionnaire:
REFRIGERATORS
1 7 45 39 8
1 5 48 35 11
3 40 47 10
13 38 51 7
1 42 49 8
2 36 51 11
2 39 48 11
136
VALUE FOR MONEY
1 6 48 35 10
Figure s are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
Refrigerator ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Refrigerator ‘Good’.
Refrigerator ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
137
• Delight Consumers : 55.15%
WASHING MACHINES
revealed:
Quality of Product
0 4 33 48 15
Performance
138
Quality of the Delivery
0 2 41 43 14
Process
Quality of Complaint
0 2 41 41 16
Management & Resolution
Figures are shown in Percentages
GRAPHICAL PRESENTATION:
Questionnaire:
139
WASHING MACHINES
2 41 41 16
3 30 54 13
2 41 43 14
1 39 50 11
1 34 49 16
4 33 48 15
4 34 47 15
1 4 40 41 14
Figure s are in Percentages
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
140
• Below Expectation: It is the Mean of those Consumers who rated Washing
Machine ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
Washing Machine ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
ONLINE SHOPPING
141
To know about Consumer Satisfaction about Online Shopping following Questions
revealed:
GRAPHICAL PRESENTATION:
142
Following is the Graphical Presentation of Data obtained by Online Shopping
Questionnaire:
INTERPRETATION:
Main reason for dissatisfaction about online shopping is ‘Consumer cannot Touch
143
Recommendations
1. LG Electronics should give more attention on its Quality of After Sales Services
because it helps the company to increase customer’s satisfaction and retain the
customers.
should take time-to-time feedback from dealer about customer satisfaction to know
5. LG Electronics should find out the factors are being looked for which the
customers are buying the brand. This will help in making appropriate message in
6. LG Electronics should prefer the rural areas also for selling its consumer
durables products.
144
7. LG Electronics should make the provision for exchange offer time-to-time, it
etc.
11. LG Electronics should make sure that Salesman show better ability to listen,
12. LG Electronics should ensure that the company is innovative and introduces
13. LG Electronics provide quality and latest products which help company to face
14. Direct appeal to end-users should be made, the primary sale become very
easy.
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Limitations
1. As per the project involved the marketing research using questionnaires, views
tried to get more information through general question so that I could reach at
creeps in. In this case, errors were unavoidable and thus might have added to
possible that the personal biases of dealers might have crept in.
4. All consumers are not alike. Thus the results may not hold true for every
individual.
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SWOT Analysis
With the help of this analysis we are able to know the strength, weakness,
STRENGTH
technology.
demand.
5. LG Electronics market share across the globe is high hence funding is not a
problem.
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6. LG Electronics appointed the Indian as Product Heads because they have
WEAKNESS
product at a time and thus has unequal success rate of its products.
2. LG Electronics not able to utilize efficiently the image they have created at
pace rate.
customers.
OPPORTUNITY
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4. India can be made a base for export to other countries due to its favorable
THREATS
competitions prevails.
2. The new innovative consumer durables might not fulfill the expectations and
may be rejected.
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