MARKETING Marketing of brands, through this Marico converted tin oil users to plastic bottles. Consumers view a brand as an important part of a product, and branding can add value to a product. One side Marico has brand like Parachute which targets bigger market segment, on the other side niche brand like Saffola which targets distinct set of customers who are ready to pay premium price. Marico adopted product line it sticks to FMCG products.FINANCE Marico adopted a mechanism called Poison Pill to protect itself from being acqired by any other company. Maico aquired Nihar for Rs. 240 cr. in 2006.HR Marico looks for talented people, it is not confined to MBA or engineering degree holders. Marico has flat organisation structure so everyone can be involved in decision making process.Employees are empowered to take decisions.