Master of Business Administration – MBA Semester 3

MB0034 Research Methodology - 3 Credits

BKID: B0800

Assignment Set- 1
60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q 1. Give examples of specific situations that would call for the following types of
research, explaining why – a) Exploratory research b) Descriptive research c) Diagnostic
research d) Evaluation research. (10 marks).

Q 2.In the context of hypothesis testing, briefly explain the difference between a) Null
and alternative hypothesis b) Type 1 and type 2 error c) Two tailed and one tailed test d)
Parametric and non parametric tests. (10 marks).

Q 3. Explain the difference between a causal relationship and correlation, with an

example of each. What are the possible reasons for a correlation between two variables?
( 10 marks).

Q 4. Briefly explain any two factors that affect the choice of a sampling technique. What
are the characteristics of a good sample?(10 marks).

Q 5. Select any topic for research and explain how you will use both secondary and
primary sources to gather the required information. (10 marks).

Q 6. Case Study: You are engaged to carry out a market survey on behalf of a leading
Newspaper that is keen to increase its circulation in Bangalore City, in order to ascertain
reader habits and interests. Develop a title for the study, define the research problem
and the objectives or questions to be answered by the study. (10 marks).