Company overview

Spice jet is low cost airline based in

delhi,india

Started in may 2005

By 2008, it was second largest low cost

airline in terms of market share

Promoted by ajay singh and the kansagra

family
Started its services with Rs.99 fares for
first 99 days, with 9,000 seats

On july15,2008 Wilbur ross invested $80

million and after that a joint statement
issued by spice jet and WL Ross& Co.

SpiceJet < Royal Airways, a reincarnation

of ModiLuft
 Mission
The power to fly everyone

The power of technology

The power of performance

The power of safety

The power behind power to fly

 Vision
To ensure that flying is no longer
only for CEOs and business
travelers, but for everyone

Compete with Indian Railways AC

segment
Competitors
SWOT Analysis
 Strengths

Second in LCC segment

First to target middle class

 Weakness
Very limited advertisings

Reached at the threshold of cost efficiency

Small fleet structure

Small load efficiency compared to Air

Deccan / Indigo
 Opportunities
For the 1st time World Air Routes
brings you an airline from India.

Spice Jet is fast becoming one of

India's most popular low cost airlines
with a rapidly going fleet of Next
Generation.

SpiceJet plans to fly overseas.

 Threats
 High attrition rate

 The threat of new entrants into Low

Price Segment especially IndiGo, Go Air
and Air Deccan

 High Risk Perception

Presented by-
Sachindra Mohan
Aditya Gupta
Raman Bhatia