ELIPS | 3.0" The next-generation development environment for rich mobile applications Now, the entire Mobile and Internet ecosystem can collaborate : ® Design rich mobile applications in record time ® Create innovative Web 2.0 applications for mobile ® Deploy a breathtaking user experience © Create a community of developers . © Monetize your APIs and assets ELIPS | studio a ELIPS | publisher flickr ELIPS | runtime Win } ue es RTOS symbian” A |O) fold PL G www.open-plug.com YOUR WAY TO GO MOBILEELIPS | 3.0" The next-generation development environment for rich mobile applications ELIPS | studio Develop rich mobile applications © ‘and user experiences. For mobile-application developers land graphic designers. Mobile end-users want more: exciting applications, a true integrated Internet experience, plus a stylish user interface. Get_ in front of the curve with ELIPS|stucio. Become a mobile expert Use the familar Adobe Flex Buider* IDE, and the popular Action Sexipt and MXM languages, for ‘developing rich mobile applications or ‘excting user experences. Then deploy them on ‘mulple platforms with usta buon cick. Now jain the Booming market of mobile application evelopment even you are not mobile exper. Ready-to-use mobile libraries ELIPS|etudio comes witha wide range of mobile device features as ready-made Fle lorries Functions incude handling cals, adress book, SSMS, MIMS, camera, vdeo, MP3 and more, Web 2.0 goes mobile Leverage’ large and growing collection of freely available Web 2.0 Flox® libraries from ames like Google®, Fick or Facebook” Develop sophistested new mobile applications ‘and mashups, Test on PC Thanks 10 its builtin simulator and device database, test your mobile applications wth ELIPS|studio ond gain efficiency in your development Deploy on multiple platforms Bult on Open-Plug's unique Flexibleware™ technology, ELIPSjstudio automatically generates” and packages your Flex” based Applications for industry-leading mobile platforms, such as Windows Mobile®, Symbian®.-Phone™, Android", JAVAr RTOS, ‘And getan amazing performance! ELIPS | QUblisher Create your community of ® developers. For network operators and web service providers. You've developed powerful web services and contents. But they're not valuable assets until developers are using them to create applications. ELIPSIpublisher allows you to expose your APIs to developers in a secure and managed way. Werk with your trusted partners ELIPSjpublisher helps your preferred evelopers use your APIs in their mobile projects. Sharing Flex ibrar and cstibuting them in a controlled way ensures fast and trusted output from your parnars. Leverage the growing Flex* community You've got excting mobile and web services you'd lke to share withthe world, Make sure that the global Flex community can use your libraries. to access them. Thats what ELIPSjpublisher does for you Control access to your API It youve got services that are sensitive - tke biling oF customer records - ELIPS\publsher ensures they sre only used by authorized pariners Develop your brand experience EELIPSjpublsher is also grea fr sharing visual assets lke icons and logos, as well as any flement that makes your brand experience nique: Monetize your a Make it easy for developers to use your APIS ‘and generale revenue for you. Unlock the value of your. ELIPS | runtime Run breathtaking user experiences on your device. @ For handset and chipset makers. Today's end-users demand an attractive User experience on their devices, along with a large choice of rich applications, ELIPS|runtime makes that possible on your chipset or device, even for ‘mass-market products. ‘Groat user experience Develop an excting user experience in ELIPS|studio and have it run on your devices thanks to ELIPS|runtime. Now graphic ‘esigners and development teams can share the same environment leading to greater ‘sign, increased productivity and a reduced timeto-market. Develop cross-platform With ELIPSjruntime, you can share the same code amongst numerous handsets and chipsets. Tie eneures coneietoncy of your user experience across your devices. And it reduces costs and timescales to. ‘Ten times performance improvement ELIPS code leaves other products standing Tesis. showed a 10x speed performance improvement over the next nearest technology |And ELIPS code rune on any platform, from RealTimeOs to Open Piatforms. (Open an application store Use the ELIPS|runtime OTA feature as the foundation of the handset elt for an onl application store. And monetize your Community of ELIPS|studio developers Robust, customizable technology ELIPSyruntme is based on Open Plug’ unique Flexibleware"™ technology. it offers incredible Denefits in terms. of performance time-to- rmarkel and modular About us [e) ‘Open-Piug was founded in 2002 to create an easy, standards-based software development environment for mobile phones. Today our innovative technology is found on millions of handsets running on leading moblle networks such as 02, Orange, TIM and T-Mobile. The ‘Open-Plug ELIPS family enables software developers, handset makers and operators to create, deploy and monetize rich mobile applications and create an exciting user experience in record time contact @ open-plug.com a tmdonaa tee proper epee tad