COMPANY PROFILE

ORIGIN
 The first Coca-Cola recipe was
invented in Covington, Georgia, by
JOHN STITH PEMBERTON, originally
as a cocawine called “Pemberton's
French Wine Coca’ in 1885.

 The first sales were made at Jacob's

Pharmacy in Atlanta, Georgia, on May 8,
1886, and for the first eight months only
nine drinks were sold each day.

 It incorporated in 1892 as Coca-Cola

Company (the current corporation).
 COMPANY PROFILE
Achievements

Interbrand’s Global Brand

Scorecard for 2003 ranked
Coca-Cola the #1 Brand in the
World and estimated its brand
value at $70.45 billion
Coca-Cola currently offers
nearly 400 brands in over 200
countries or territories and
serves 1.5 billion servings each
day.
 Coca cola Ameenpur plant
Company policy
• Quality
• Safety
• Environment management
• Food safety
• Total productive management
 Organization hierarchy

Operation directors

Human resource Sales Plant

Supply chain
management management management
 Production process
• Line 1 & 2 – carbonated drink
• 600 bpm
• Line 3- Non- carbonated
• 500 bpm
• Line 4- Tetra pack
• 125bpm
 Distribution process
Factory Depot or company
warehouse ( 4 depots
out let in Hyderabad)

Distributor
s

Sub-
distributors Retailers
Going Global: We plan to planed to take up global marketing strategy through
standardization and integration of the many services to ensure uniform growth for
the company “Coke” throughout the world. From now onwards Global marketing
strategies will be incorporated not in a specific area or country but other country also
which was neglected till now, which will get 100% recognition to the company “COKE”.

Places already company’s supplying

Our Quality Promises: Quality Is Our Highest Business Objective. We have
achieved GOLDEN PEACOCK NATIONAL QUALITY AWARD 2004 in India and we are
marching forward to achieve such more awards globally. Though there were many
problems in quality our quality department have taken an immediate action to ensure
that consumers do not lose interest
• Targeting young minds: Coke’s commercials basically
based on young generations, So, the young generation is the
target market of Coke because they want to represent Coke
with the youth and energy but they also consider about the old
people they take then as a co-target market.

I'm
Extremely
Selfish
Protective
Possessive
With my
• Change Of Bottle Designs: As we are targeting
young minds of India we have also changing the design of the
bottle to attract the young minds of India. As bottles of coke
company have always been simple we are going to launch
designer bottles with few new old attractive taste.
• Fun Island : we are going to provide a real fun time in a private
island of coke company. this island is mainly meant for college couples on a
special occasion. We are going to have fun things like
-coke fountain
-coke Halloween parties
-coke games
-coke competitions
• Cocateria: we are going to open world wide cafeteria like
cocateria. Where we are going to have all the varieties of
drinks only of coco cola company including refreshments
• Coca Cabs: we are providing private cabs for tourists for
their personal use with limited free coke drinks in the cab for the
customers
• Coke Hookah: we are planning to introduce a coke flavor
hookah. This flavored hookah combines the taste of generations
which are not harmful and are suitable for girls, ladies, old
people etc…
• Coke Pumps: we are going to install coca pumps all over
the world .this will reduce the cost price of the soft drink
compared to the bottled price and will create more demand in
the market
 MARKET ANALYSIS
SWOT ANALYSIS
Strengths Weaknesses
•World’s largest brand •Negative publicity
•Large scale of operations •Sluggish performance in
•Robust revenue growth in north America
three segment. •Decline in cash from
operation activities

Opportunities
•Acquisitions intense
competition
•Growing bottled water market
•Has sufficient capital to
expand
Threats
•Intense competition
•Dependence on bottling
partners
•Sluggish growth of
carbonated beverages
 COMPETITORS

 The biggest competitor of coke is Pepsi.

 Pepsi is often second to Coke in terms of sales , but
outsells in some localities.
 In India, Coca-Cola ranked third behind the leader,
Pepsi-Cola, and local drink Thums Up. However, The
Coca-Cola Company purchased Thums Up in 1993. As
of 2004, Coca-Cola held a 60.9% market-share in India.
 Overcoming the competition
• When Roberto Goizueta took over as CEO of Coca-
Cola in the 1980s, he was faced with intense
competition from Pepsi that was eating into Coke's
growth. His executives were Pepsi-focused and intent
on increasing market share 0.1 per cent a time.

• Roberto decided to stop competing against Pepsi and

instead compete against the situation of 0.1 per cent
growth.
• He asked his executives what was the average fluid
intake of an American per day? The answer was 14
ounces. What was Coke's share of that? Two ounces.
Roberto said Coke needed a larger share of that market.
The competition wasn't Pepsi. It was the water, tea,
coffee, milk and fruit juices that went into the remaining
12 ounces. The public should reach for a Coke whenever
they felt like drinking something.

• To this end, Coke put up vending machines at every

street corner. Sales took a quantum jump and Pepsi has
never quite caught up since.
Thanks !!