CHALLENGES FACED BY

WOMEN ENTREPRENEURS
Women Entrepreneurs - Women
Entrepreneurs are the women or a group of
women who initiate, organize and operate a
business enterprise.

Women Enterprise – It is an enterprise

owned and controlled by women saving a
minimum financial interest of 51 per cent
of the capital and giving at least 51 per
cent of the employment generated in the
enterprise to women.
A WOMEN ENTREPRENEUR
 Present Status
• Women represent 48.3% of India’s
population. 1%

• It is estimated that presently

4%
women entrepreneurs comprise
about 10% of the total entre- 16%
preneurs in India.
• The different types of women
entrepreneurs found in India range from
vegetable vendors to owners of big
industrial units.
HOW A BUSINESS IS STARTED

Small Middle Large Mammoth

Enterprises Enterprises Enterprises Enterprises

Women
Entrepreneur
 Roles Women play
Leadership
Mother/Wife
role within
the enterprise

Women

Different
roles in the Entrepreneur
Community role
 ARTISTS’ PORTRAY

To show the various roles a women

entrepreneur has to play
 Problems Faced
• A girl child is never encouraged to start her
own business
• Generally women do not have leadership
qualities and other qualities
• Obtaining finance
• Low-level risk taking attitude
• Low-levels of management skills
• Talking to lower level clerks and male
customers, brokers or suppliers
• Family/work balancing act leaves little time
for socializing
 Conclusion
The emergence of women entrepreneurs and their
contribution to the national economy is quite visible in
India. The number of women entrepreneurs has grown
over a period of time, especially in the 1990s
While women entrepreneurs have demonstrated their
potential, the fact remains that they are capable of
contributing much more than what they already are.
In order to harness their potential and for their
continued growth and development, it is necessary to
formulate appropriate strategies for stimulating,
supporting and sustaining their efforts in this
direction.