TECHNOLOGICAL

ENVIRONMENT
 Technology
• Helps convert ideas into useful products
• At the plant level technology refers to the
set of machines, tools and other
equipment used to convert inputs to
outputs.
• 2 types – hard and soft technologies
 Technology and Society
• Technology reaches people through business
• High expectations of consumers. They want
more of same things and new things as well
• System complexity. Need experts. Increases
dependability
• Social change. New skills new jobs
• Technology brought in new words, new food,
dress, habits.
 Technology and Economy
• Increased productivity
• Need to spend on R&D
• Intellectual jobs – professionalism
• Problems of techno structure – traditional
incentives fail to motivate, problem of
retention, difficulty in placing people.
• Need for multi professional managers
• Product substitution and product
differentiation
 Other influences
• Organisation structure
• Resistance to change
• TQM
• E- business
• Flexible Manufacturing Systems – batches
of different products
 Technology in HR
• Automated business processes – payroll
processing and employee record maintenance
• Employee-HR interface – intranets or
employee dashboards – online interfaces
between employees and HR department
• Net-based recruitment –
• Online performance appraisal-
• Query posting – leave application status,
salary status, income tax queries….
• Grievance redressal - submit complaints
online
• Variable pay programmes – information
from various functions as HR, sales etc. can be
integrated, and employee performance
evaluated for designing pay programmes that
could be individual – specific
• Online training
 Technology in marketing
• SMS
• i- seminars
• E-marketing
• E-surveys
• Online billboards
• Superior design tools
• Touch screen kiosks
• Analysis tools